The document discusses introducing "WebOps", which are practices that facilitate collaboration and automate processes to improve website development and release speed. It advocates for sales and marketing to fully own the website, with a dedicated cross-functional web team using a CMS, page builders, testing tools and CRM integration on an agile hosting platform. This WebOps model is positioned as enabling faster website updates, testing, and releases to better achieve marketing and sales goals compared to legacy IT-led models.