Digital Disruption - Is your business really using digital technologies to thrive?
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Digital technologies present both threats and opportunities for businesses and governments from imminent disruption of one-third of the Australian economy. Companies that embrace digital transformation through both digital technology investment and strong leadership capabilities outperform their peers. There are varying levels of digital intensity and transformation management among organizations, from digital leaders to beginners. Effective digital marketing involves listening to customers and supporting them at different stages of awareness, evaluation, purchase, experience, and advocacy.
Digital Disruption - Is your business really using digital technologies to thrive?
- 4. Credit: Deloitte Touche Tohmatsu 2012 „Digital Disruption: Short Fuse, Big Bang‟ “One-third of the Australian economy faces imminent and substantial disruption by digital technologies and business models – what we call a „short fuse, big bang‟ scenario. This presents significant threats, as well as opportunities, for both business and government”
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- 7. Credit: Capgemini Consulting „ The Digital Advantage: How digital leaders outperform their peers in every industry‟ Digital Intensity Invest in and embrace digital technology • Customer Engagements • Internal operation Transformation Management Intensity Create leadership capabilities to drive digital transformation • Vision for future • Governance • Employee Engagement (PEOPLE) • Alignment technology to the business (PROCESS)
- 8. • – – DigeratiFashionista ConservativeBeginner Digital Intensity Transformation Management Intensity
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- 12. 12 Listen Talk to (not at) Support Energise/engage
- 23. Awareness: Workshops and conferences, Social Networks LinkedIn Twitter (Hashtags) Facebook Influencers Search Engine Optimisation (Blogs, Google Authorship) Evaluation: Blogs Slideshare Website Email marketing Contact clients (online and offline) Face to face meetings Webinars YouTube Scope proposal Google Analytics Buy: Proposal Face to Face Telephone Website (rarely) Experience: Onsite in person Webinars: Gotomeeting Yammer Central desktop Google Docs Loyal Advocate: Retweet/Share/Like/ Follow Case study Referral
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Editor's Notes
- #4: NBN rollout/broadband speedsResponsive design/mobile connectivity/mobile statsSocial media growth/stats
- #8: Beginners:Do very little with advanced digital capabilities, even if they might be mature with traditional applications like ERP or electronic commerce. Quite often here by accident rather than choice. Fashionistas: Implemented or experimented with many sexy digital applications, some which create value and some which do not. They are implemented independently and not with the view to create synergies with other items. Motivated to bring on digital transformation, but strategy is not founded with real digital knowledge to maximise business benefits.Conservatives: Favour prudence over motivation. Careful approach tends to hinder innovation.Digirati: Combine transformative vision, careful governance and engagement, with sufficient investment in new opportunities. Coordinate their various digital initiatives.