Engaging and Retaining App Users
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Engaging and retaining app users is critical, as 23% abandon an app after the first use. Strategies for improving retention include simplifying account creation, offering rewards, and utilizing push notifications to alert users about new features. User experience must be prioritized, avoiding excessive ads and ensuring easy navigation to enhance user engagement.
Engaging and Retaining App Users
- 2. App development requires Effort, Energy & Investment but 23% of users abandon an app after just one use! Is it really worth it? Pokemon Go had retention rates TWICE the industry average in July, but slowed down considerably as users lost motivation due to a lack of new content So, How Do You Ensure your Mobile App is a Success? Retention & Engagement the two biggest hurdles for developers
- 3. MAKE IT EASY TO DIVE INTO A long, drawn out sign-up process preventing users from accessing features can prevent them from coming back. Integrate account creation automatically from accounts users may already have like Facebook or Twitter
- 4. Rewards Programs Check-In Specials, Contests & Coupons are all surefire ways to boost app retention rates Offer DEALS & Incentives
- 5. USEPUSH NOTIFICATIONS Email marketing works because it subtly reminds users you're still around. The same principle can be applied to push notifications. Let users know about new features that have been implemented since the last time they logged in.
- 6. DON'T LITTER YOUR APP WITH ADS BUT USER EXPERIENCE IS GREATLY COMPROMISED & ADS ARE EASY TO ACCIDENTALLY CLICK USING ADSENSE MAY BE TEMPTING TO GENERATE ADDITIONAL REVENUE OFFERING A DUPLICATE AD-FREE APP LISTING FOR A FEW BUCKS WHEN IT HAS THE SAME FUNCTIONALITY AS THE FREE APP CAN ANNOY USERS DON'THOLDYOURTARGETAUDIENCEHOSTAGE!
- 7. EASE OF USE TRUMPS EVERYTHING ELSE MAKE IT EASY TO NAVIGATE CONTENT, JUMP THROUGH FEATURES & ADD PREMIUM CONTENT.
- 8. turnto anexperttodevelop yourbusinessapp ThrottleNet can help your business develop an engaging cross-platform business app that speaks to your target audience. Visit throttlenet.com/throttle-up-st-louis/cross-platform-mobile-app-development to learn more.