Setting up a
       Facebook Fan Site
           and Time Line

Coldwell Banker Danforth
Set Up a Facebook Account
• Go to www.facebook.com
Setting up a Facebook Account is a
    profile – NOT a business page
• On a profile you cannot promote
  your business.
• It’s against Facebook terms and conditions
  to promote it.
• You cannot run Facebooks ads
  with a profile only.
• You cannot use analytics for tracking.
Why should you be moving
    to timeline for your business?
  February 29th, Facebook announced that
     Timeline is now available for Pages.

You have 30 days to activate Timeline before it
     automatically happens on March 30.
What is the difference between a
 profile and a fan page and a timeline?
Personal Profile

                   Welcome Tab
                   (old style – will not
                   work after March 30th)
                                            Timeline
For More FACEBOOK HELP
• https://www.facebook.com/marketing
Facebook Fanpage
Other Things to Know
        About Fan Pages (Timeline)
              vs Your Profile
• People vs. business

• SEO

• Fans vs. Friends
Set Up Your Timeline




Go to the bottom of your profile. If you don’t have a profile you can go to
  www.facebook.com and click on that link at the bottom of the page.
Adding your logo or profile picture

•    You can add your logo or picture
•    Square Profile Picture
•    At least 180 px wide
•    Maximum width 600 x 200
Adding a Cover Photo
• The Timeline Cover Photo displays an
  851 x 315 pixel banner across the
  top of your Page.

• DO’S AND DON’TS
Don’ts
• Facebook has guidelines for the cover photo
  No Calls to action(“LikeUs”)

• No Price or purchase
  information(“20%offtodayonly”)

• No Contact Information
  (phone/email/website information)
Do’s
• Here are some great cover photos.
Admin Panel
Apps




       These
       Can Be
       Customized
About




        Mission
        Statement
Other
Direct Messaging
 Now Available!
Questions

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Facebook Fanpage

  • 1. Setting up a Facebook Fan Site and Time Line Coldwell Banker Danforth
  • 2. Set Up a Facebook Account • Go to www.facebook.com
  • 3. Setting up a Facebook Account is a profile – NOT a business page • On a profile you cannot promote your business. • It’s against Facebook terms and conditions to promote it. • You cannot run Facebooks ads with a profile only. • You cannot use analytics for tracking.
  • 4. Why should you be moving to timeline for your business? February 29th, Facebook announced that Timeline is now available for Pages. You have 30 days to activate Timeline before it automatically happens on March 30.
  • 5. What is the difference between a profile and a fan page and a timeline? Personal Profile Welcome Tab (old style – will not work after March 30th) Timeline
  • 6. For More FACEBOOK HELP • https://www.facebook.com/marketing
  • 8. Other Things to Know About Fan Pages (Timeline) vs Your Profile • People vs. business • SEO • Fans vs. Friends
  • 9. Set Up Your Timeline Go to the bottom of your profile. If you don’t have a profile you can go to www.facebook.com and click on that link at the bottom of the page.
  • 10. Adding your logo or profile picture • You can add your logo or picture • Square Profile Picture • At least 180 px wide • Maximum width 600 x 200
  • 11. Adding a Cover Photo • The Timeline Cover Photo displays an 851 x 315 pixel banner across the top of your Page. • DO’S AND DON’TS
  • 12. Don’ts • Facebook has guidelines for the cover photo No Calls to action(“LikeUs”) • No Price or purchase information(“20%offtodayonly”) • No Contact Information (phone/email/website information)
  • 13. Do’s • Here are some great cover photos.
  • 15. Apps These Can Be Customized
  • 16. About Mission Statement

Editor's Notes

  • #3: If you don’t have a Facebook profile account you can go to www.facebook.com.
  • #6: Businesses are only allowed to open pages NOT profile. A business which opens a profile page is in direct violation of TOS. Business pages do not allow the ability to invite friends – in fact business pages cannot maintain a friends list – they can only maintain a fan list. In fact this feature is disabled on business pages.
  • #10: Go to Facebook and walk through creating a page, go to the bottom of your profile.
  • #12: Go to Facebook and walk through installing the cover photo
  • #15: This is where you can see your results and statistics from your page.