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Collaborating in the Cloud with Lync
The world has changed?
Work has changed?
                    www.flickr.com/photos/53558245@N02/4978362207
Technology has changed?




                          www.flickr.com/photos/nationaalarchief/4193508328
Communication has changed?




www.flickr.com/photos/9479603@N02/4552101138
The way we work at the
 office has changed?




        www.flickr.com/photos/seattlemunicipalarchives
The office has changed?
7
One thing that hasn’t changed:
do more with less and faster?
The
PROBLEM
Competition
How do you escape the Red Ocean?
                             11
Commoditisation
Cost of doing business
        www.flickr.com/photos/davedugdale/5099605109
Discounting our best resources
                                 www.flickr.com/photos/soulrush/466056716
Managing the inevitable




            www.flickr.com/photos/vek/4665924239
Disruptive change
    www.flickr.com/photos/mwichary/3690887427
The world has changed
Two
Questions?
1. Reality or illusion?




                          www.flickr.com/photos/tomwachtel/5765694718
2. Opportunity or threat?

          www.flickr.com/photos/squeakywheel/252715820
Is this going to be
Small hint!
Collaborating in the Cloud with Lync
Game-Changer
The Game
The Game
Game Changer


Customers           New         Economy
               Collaboration
                Technology




               Cloud Services
The
PROBLEM
How do you escape the Red Ocean?
                             29
The
SOLUTION
Starts here




              www.flickr.com/photos/76029035@N02/6829438075
The real office

                  http://flickr.com/photos/laughingsquid/2395531279
The mobile office
Give people the
tools they need
or they will use their own
                             www.flickr.com/photos/artwithrays/2743271943
Today’s Office worker




                        www.flickr.com/photos/casamatita/7034989405
Today’s Office




                 www.flickr.com/photos/venturebeatpix/6685333353
New ways of
Communicating
   New ways of
consuming and sharing
  Information
New ways of communicating
                            www.flickr.com/photos/yourdon/5085610893
Communicating on the go

                          www.flickr.com/photos/yourdon/5022289365
Tomorrow’s office worker




                           www.flickr.com/photos/good_day/3086916806
Tomorrow’s office worker




                           www.flickr.com/photos/maxbraun/149270753
Enterprise
COLLABORATION
Enablement
Prototype of Enterprise
Collaboration Enablement
A journey into the unknown
Get it right
www.flickr.com/photos/winemegup/3641912321
Get it wrong




               www.flickr.com/photos/roome/3390682853
Collaborating in the Cloud with Lync
You feel like this?
Help! Where do I start?
think
dif erent
  f
A fresh perspective
                      52
Collaborating in the Cloud with Lync
1   What is Lync?


2   What can Lync do for you?


3   Collaboration as a Competitive Advantage
Lync is the BIG opportunity




                              55
Opportunity calibration
Reduce Costs
Reduce
costs




              Adopt Quickly
  Adopt
  quickly



                  Ease Deployment
     Ease
     deployment
Ease
deploy   Communications Enabling Business Processes
ment




     E

     E

     E

     E
PC   Mac   Browser   Mobile   Desk Phones
Unified user experience




           www.flickr.com/photos/csaila/3648816968
1   What is Lync?


2   What can Lync do for you?


3   Collaboration as a Competitive Advantage
Customer
Success
Stories
Adopt
quickly




            “Fastest take up of any
              product we’ve ever
           deployed. 60% of people
            were using it within 24
          hours of that tool landing
          on their desktop. We put it
          across 32,000 people in a
            couple of weeks. There
             were no compatibility
             issues, there were no
            scalability issues; it just
                   worked!”
          – Mark Griffith, Head of Workplace
                               Technologies,
           Commonwealth Bank of Australia
Reduce
costs
         Lower real estate and facility costs and reduce environmental
         impact




                                                      “The implementation of the
                                                        Sprint Mobile Workforce
                                                        [supported by Lync] has
                                                      resulted in over $30 million
                                                      a year in net savings, simply
                                                         because we need less
                                                            square footage.”
                                                                        – Scott Woodrome,
                                                       Manager of Real Estate and Facilities,
                                                                                     Sprint
“Having Microsoft Lync on
  the Windows Phone has
helped the workforce here
be more productive. I’d say,
 in general, around 70-80
         percent.”
            – John Waterworth,
       Senior Network Engineer,
                     Lionbridge
Market study
Eliminating barriers to adoption




 67
1   What is Lync?


2   What can Lync do for you?


3   Collaboration as a Competitive Advantage
How we work has changed




                          www.flickr.com/photos/blackbeltjones/5103757620
•   Efficiency, productivity, creativity, innovation
              •   Effectiveness, more desired outcomes
              •   Motivated, Engaged and Energised
              •   Sense of satisfaction, contribution, feel valued
              •   Maximise Discretionary effort
              •   Sense of purpose, meaning and fulfilment

Co-Create         Brainstorm, learn, create


Collaborate       Share, contribute, improve


Communicate       Chat, talk, exchange information and ideas


  Connect         Presence, click to connect, anytime/anywhere
“Every battle is won_
 before it is fought.”
                Sun Tzu
                544 - 496 BC
How can you use
Collaboration
to TRANSFORM
your Business?
Differentiation: 3 Levels of Perceived Value

              E2E                                     Basic Product/Service:

   3   Customer Experience                            • Technology
                                                      • Price performance
                                                      • Product quality
       2Support & Services
                Basic                                 Support & Services:
                                                      • Levels of support
           1
           Product/Service
                Basic
                 Your
                                                      • Quality of service
                                                      • Systems
           Product/Service
               Business                               • Processes

                                                      E2E Customer Experience:
                                                      • People
                                                      • Perceived value
                                                      • High touch
                                                      • Exceed customer expectations
                                                      • Delight and astound customers

                       SalesChannel Europe ©2012 All rights reserved               73
Differentiation happens
at Level 2 and Level 3
before
You have to
 CHANGE
You still feel like this?
“Do I really need this?




                          www.flickr.com/photos/seatbelt67/502255276
Delaying adoption puts
 your business at risk!




                          www.flickr.com/photos/good_day/38181398
“When the rate of
change externally is
greater than the rate
of change internally,
you have a problem.”
                - Jack Welch




                                                                     79
                               www.flickr.com/photos/nathaninsandiego/3466495191
External speed of change




                           www.flickr.com/photos/sergei24/306212854
Internal speed of change




          www.flickr.com/photos/14degrees/440515255
Get it wrong




               www.flickr.com/photos/roome/3390682853
Collaborating in the Cloud
Success Factors Checklist:
 1. The Cloud is here to stay because it delivers superior
    business value
 2. Use the Cloud to create a collaborative work environment
    where people work, share and co-create together
 3. Provide your customers with new and superior
    capabilities, offers and levels of service
 4. Communicate what makes you different
 5. The best way to reach the beach is to ride the wave
 6. Leverage the transformational impact of Microsoft Lync
 7. Enjoy success and have fun!
Get it right
www.flickr.com/photos/winemegup/3641912321
Get it right




               www.flickr.com/photos/littlebabyjesus/123838009
www.flickr.com/photos/horacio/3781750
David R Ednie
                      President & CEO
                  SalesChannel Europe
            Ph: +33 676 60 09 25 (FRA)
Email: david@saleschannel-europe.com
Website: www.saleschannel-europe.com
                   www.flickr.com/photos/horacio/3781750

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Collaborating in the Cloud with Lync