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Hacking Conferences & Events
By Dmitri Sarle
@DSARLE
WHY DO YOU GO TO EVENS?
CONTENT?
NETWORKING?
PARTIES?
X + Y = PROFIT
TREAT EVENTS JUST LIKE ANY OTHER BUSINESS PROCESS.
MEASURE ROI
"He will win who, prepared himself, waits to take the enemy unprepared.” 

― Sun Tzu, The Art of War
SET MEASURABLE GOALS
3H PREPARATION FOR 1H AT EVENT
THE VENUE– TIME & LOCATIONS
IDENTIFY TARGETS
KNOW YOUR TARGETS: RESEARCH EXAMPLE
EFFICIENCY: START & END CONVERSATIONS
DIVIDE AND ASSIGN GOALS TO EACH TEAM MEMBER
FIND NEW FACES & BALANCE OLD ONES
BE A CONNECTOR, FACILITATOR
FILL YOUR CALENDAR. DO NOT JUST COVER IT WITH ONE EVENT.
DO NOT PITCH, ASK FOR ADVICE
PITCHING RIGHT AWAY, IS LIKE PROPOSING ON THE FIRST DATE
OPEN ENDED & MEANINGFUL QUESTIONS
BUILD RELATIONSHIPS, NOT CONTACTS
BE MEMORABLE. ACT STUPID.
WHERE ARE THE PEOPLE? ASK AROUND
USE TWITTER AND SOCIAL MEDIA TO FIND VIP AFTERPARTIES
THE HACKS
COME EARLY AND BE OBSERVANT: FIND OUT WHERE YOU NEED TO BE
THE STORIES
NASDAQ BELL THE BLIND PIG THE VOLUNTEER DAY THE SPEAKER AREA
BUSINESS CARDS: 3 POCKETS RULE
THE TIPS
FIGURE OUT THE BARS
USE Q&A
BOOK A HOTEL WITH THE SPEAKERS
DO NOT LISTEN TO SPEAKERS
ACTIVE NETWORKING
BE HONEST
DAILY REPORTS
FOLLOW UPS + OFFER HELP
LEARNING POINTS & ROI
LAST CHANCE TO CONTACT
14
BE CREATIVE
Hacking conferences
Hacking conferences
SEE YOU AT ARCTIC15!

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Hacking conferences

  • 1. Hacking Conferences & Events By Dmitri Sarle @DSARLE
  • 2. WHY DO YOU GO TO EVENS?
  • 6. X + Y = PROFIT TREAT EVENTS JUST LIKE ANY OTHER BUSINESS PROCESS. MEASURE ROI
  • 7. "He will win who, prepared himself, waits to take the enemy unprepared.” 
 ― Sun Tzu, The Art of War SET MEASURABLE GOALS 3H PREPARATION FOR 1H AT EVENT THE VENUE– TIME & LOCATIONS IDENTIFY TARGETS
  • 8. KNOW YOUR TARGETS: RESEARCH EXAMPLE
  • 9. EFFICIENCY: START & END CONVERSATIONS DIVIDE AND ASSIGN GOALS TO EACH TEAM MEMBER FIND NEW FACES & BALANCE OLD ONES BE A CONNECTOR, FACILITATOR FILL YOUR CALENDAR. DO NOT JUST COVER IT WITH ONE EVENT.
  • 10. DO NOT PITCH, ASK FOR ADVICE PITCHING RIGHT AWAY, IS LIKE PROPOSING ON THE FIRST DATE OPEN ENDED & MEANINGFUL QUESTIONS BUILD RELATIONSHIPS, NOT CONTACTS
  • 11. BE MEMORABLE. ACT STUPID. WHERE ARE THE PEOPLE? ASK AROUND USE TWITTER AND SOCIAL MEDIA TO FIND VIP AFTERPARTIES THE HACKS COME EARLY AND BE OBSERVANT: FIND OUT WHERE YOU NEED TO BE THE STORIES NASDAQ BELL THE BLIND PIG THE VOLUNTEER DAY THE SPEAKER AREA
  • 12. BUSINESS CARDS: 3 POCKETS RULE THE TIPS FIGURE OUT THE BARS USE Q&A BOOK A HOTEL WITH THE SPEAKERS DO NOT LISTEN TO SPEAKERS ACTIVE NETWORKING BE HONEST
  • 13. DAILY REPORTS FOLLOW UPS + OFFER HELP LEARNING POINTS & ROI LAST CHANCE TO CONTACT
  • 17. SEE YOU AT ARCTIC15!