This document discusses online reference resources and promoting their use. It begins with an introduction to subscription electronic resources and their application in reference work. It then provides tips for expanding knowledge of resources, learning about new resources, and examples of resources in action. The document emphasizes having fun promoting electronic resources and provides a roadmap to do so, including familiarizing yourself with resources, identifying target audiences, planning promotions, and evaluating success. Promotion examples and tips are given, such as creating sound bites, avoiding jargon, and using a promotion calendar. The goal is to share resources in a targeted way without overwhelming audiences.