SlideShare a Scribd company logo
Sport Public Relations
  February 19, 2013

  University of Cincinnati
      By Jackie Reau
Game Wrap Assignment
    Due via email:
jreau@gamedaypr.com
    by 2/28, 9 p.m.
Game Wrap Assignment

*No class on Tuesday, Feb. 26 so time can be used to “cover”
a live sporting event

*250 word game wrap from live sporting event you attended

*Attach photo of you at game with ticket, notes from game
and rosters you printed
Game Wrap Assignment
*Advance Prep
      -Pull rosters of both teams, review stats, create your
      storyline for Game Wrap

*In-Game
         -Keep stats of milestones (UC shoots a three in the
last five minutes to take first lead of game)

*Post-Game
       -Research key stats to be used
Speed Writing Night
Five assignments in 35 minutes
           100 points
#1 Live Tweet: two minutes
*UC beats Miami in men’s basketball
*Score: 64-50
*Gates hits triple/double
*Nick Lachey in attendance
*Coach Cronin got two technicals
My Tweet

 @UC men’s hoops over @miamiu, 64-50, with
@nicklachey in the house to see @CoachCronin get
         called for two T’s #gobearcats
                 (121 characters)
#2 Crisis Statement: 9 minutes
*Your coach (Smith) has been accused of
bribing a football recruit to sign with your
school

*Decide his fate, how to respond to media
query from local newspaper
with a three-sentence statement
My Statement

    The Athletic Department Compliance Department at
University of Wisconsin has determined through an internal
   investigation that Coach Smith offered the father of a
 football recruit $5,000 to sign a letter of intent. Because of
   this serious violation, we have terminated his contract
  immediately. Coach John Grove will take over as interim
coach effective immediately. To ensure this doesn’t happen
   in the future, we are providing mandatory training on
     recruitment policies for all of our coaches and have
    instituted a new monitoring system for our program.
                -John Carter, Athletic Director
#3 Customer Apology e-mail: 7 minutes
*A season ticket holder was erroneously removed
from your last home game for throwing a bottle on
the court
*He called the ticket office the next day and said it
was the guy behind him.
*In reviewing video surveillance, it was determined
that the customer was right.
*He is demanding a written apology from your AD
My e-mail

Dear Mr. Jones,

As we discussed on the phone today, I wanted to provide
you with my apology in writing for the incident at Fifth Third
Arena last night. Please know we value our season ticket
holders and want to make sure you feel comfortable and
safe when attending home games.

To that end, we would like to offer you a seat upgrade for
the remainder of the season in a new section behind the
home bench. Michael from our ticketing office will contact
you directly to confirm your seat change.

Please feel free to contact me if you have any questions.

AD name here + contact information
#4 Media Alert: 7 minutes
(WHO, WHAT, WHERE, WHEN, HOW)

Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Michelle Obama
will make an appearance to meet with fans as part of
her national “Get Moving” campaign.
My media alert
MEDIA ALERT: OCTOBER 10, 2014, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Michelle
Obama for Pink Ribbon Game

WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Michelle Obama will make an appearance at the game to meet with fans.

WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have
the chance to schedule free mammograms from UC Health.

WHEN: October 10, 7 p.m.

WHERE: Gettler Stadium on the campus of University of Cincinnati

HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.
#5 Game Wrap: 10 minutes
*Your team won its last home soccer game, 3-0 over
its rival
*The win makes the team eligible for its first-ever Big
East Tournament appearance
*Your top player scored all three goals while your
goalie recorded his/her first-ever shutout
*President Obama was at the game with his
daughters
*The first game of the tournament will be next
Tuesday, tickets are on sale
No Class Next Week:
Game Wrap Due, 2/28, 9 p.m.

More Related Content

PPT
Sports PR Lecture 3/11
PPT
Sports PR lecture, 9 22, speed writing edition
PPT
Sports pr lecture, march 24, speed writing
PPT
Sports PR lecture, February 9, speed writing
PPT
Sports PR lecture, February 9, speed writing
PPT
Sports PR lecture, February 22
PPT
Class #5, 10 16
PPT
UC Sports PR: Final Class
Sports PR Lecture 3/11
Sports PR lecture, 9 22, speed writing edition
Sports pr lecture, march 24, speed writing
Sports PR lecture, February 9, speed writing
Sports PR lecture, February 9, speed writing
Sports PR lecture, February 22
Class #5, 10 16
UC Sports PR: Final Class

What's hot (20)

PPT
UC Sports PR, Lecture #4, 1-29
PPT
Sports PR Lecture, 9-20
PPT
Sports and the Media: Final Lecture
PPT
Sports PR lecture, 2 6 speed writing
PPT
UC Sport Lecture, 2-18
PPT
Sports PR Lecture 4, 9 24
PPT
Sports PR Lecture #3, 9 23
PPT
Sports PR Lecture #8, March 5
PPT
Sports PR, 2-12-19
PPT
Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19
PDF
091115BSUInvitePre
PPT
Sports PR Lecture 9-12
DOC
Bmf&c 7 on 7 signup flyer
PPT
Sports PR Lecture #2, 1.15
PPT
Sports PR Final Exam Prep Lecture
PPT
Lecture #3, Sports PR
PDF
Soccer Cup Press Release
PDF
2013 Holiday Hoop Fest-Middle School Tournament
PDF
Deb McNamara HOF
DOCX
Press Release Holiday Tournament
UC Sports PR, Lecture #4, 1-29
Sports PR Lecture, 9-20
Sports and the Media: Final Lecture
Sports PR lecture, 2 6 speed writing
UC Sport Lecture, 2-18
Sports PR Lecture 4, 9 24
Sports PR Lecture #3, 9 23
Sports PR Lecture #8, March 5
Sports PR, 2-12-19
Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19
091115BSUInvitePre
Sports PR Lecture 9-12
Bmf&c 7 on 7 signup flyer
Sports PR Lecture #2, 1.15
Sports PR Final Exam Prep Lecture
Lecture #3, Sports PR
Soccer Cup Press Release
2013 Holiday Hoop Fest-Middle School Tournament
Deb McNamara HOF
Press Release Holiday Tournament
Ad

Similar to Lecture #7, 2 19 (10)

PPT
Sports PR Lecture, 10-2-18
PPT
Sports PR, Lecture 4
PDF
Small Portfolio (2)
PDF
Nacad15
PAGES
Sport Public Relations Portfolio
PPT
Media Relations in Sport: March 6, 2012
PPT
Sports PR Lecture 1-29
PPT
11.30.10 lecture
PDF
2016 Cobb County Classic Series Info Packet
PDF
Enterprise 11 5-13
Sports PR Lecture, 10-2-18
Sports PR, Lecture 4
Small Portfolio (2)
Nacad15
Sport Public Relations Portfolio
Media Relations in Sport: March 6, 2012
Sports PR Lecture 1-29
11.30.10 lecture
2016 Cobb County Classic Series Info Packet
Enterprise 11 5-13
Ad

More from Game Day Communications (20)

PPT
Lecture 7, sponsorship
PPTX
PR Preso for UC
PPT
Sports PR Lecture 6
PPT
Lecture 5, media relations
PPT
Sports PR Lecture, 2-3-2020
PPT
Sports PR Lecture, 1-21-2020
PPT
Sports PR Lecture 1, Jan. 14, 2020
PPT
Sports PR lecture, 11 12
PPT
Sports PR lecture, 11 12
PPT
Sports PR lecture, 11 5
PPT
Sports PR lecture notes, 10-29
PPTX
Sports Seminar Lecture Notes, 10-16-19
PPT
Sports PR Lecture, 10-15-19
PPT
Sports PR Lecture, 10-8-19
PPT
Sports PR Lecture 5, 10-1-19
PPTX
XU Sports Seminar Lecture Notes, 9 25-19
PPTX
XU Lecture Notes, 9-18-19
PPT
Sports PR, Lecture 3
PPTX
XU Lecture notes, 9-4-19
PPT
Sports PR Lecture 2, 9-3-19
Lecture 7, sponsorship
PR Preso for UC
Sports PR Lecture 6
Lecture 5, media relations
Sports PR Lecture, 2-3-2020
Sports PR Lecture, 1-21-2020
Sports PR Lecture 1, Jan. 14, 2020
Sports PR lecture, 11 12
Sports PR lecture, 11 12
Sports PR lecture, 11 5
Sports PR lecture notes, 10-29
Sports Seminar Lecture Notes, 10-16-19
Sports PR Lecture, 10-15-19
Sports PR Lecture, 10-8-19
Sports PR Lecture 5, 10-1-19
XU Sports Seminar Lecture Notes, 9 25-19
XU Lecture Notes, 9-18-19
Sports PR, Lecture 3
XU Lecture notes, 9-4-19
Sports PR Lecture 2, 9-3-19

Lecture #7, 2 19

  • 1. Sport Public Relations February 19, 2013 University of Cincinnati By Jackie Reau
  • 2. Game Wrap Assignment Due via email: jreau@gamedaypr.com by 2/28, 9 p.m.
  • 3. Game Wrap Assignment *No class on Tuesday, Feb. 26 so time can be used to “cover” a live sporting event *250 word game wrap from live sporting event you attended *Attach photo of you at game with ticket, notes from game and rosters you printed
  • 4. Game Wrap Assignment *Advance Prep -Pull rosters of both teams, review stats, create your storyline for Game Wrap *In-Game -Keep stats of milestones (UC shoots a three in the last five minutes to take first lead of game) *Post-Game -Research key stats to be used
  • 5. Speed Writing Night Five assignments in 35 minutes 100 points
  • 6. #1 Live Tweet: two minutes *UC beats Miami in men’s basketball *Score: 64-50 *Gates hits triple/double *Nick Lachey in attendance *Coach Cronin got two technicals
  • 7. My Tweet @UC men’s hoops over @miamiu, 64-50, with @nicklachey in the house to see @CoachCronin get called for two T’s #gobearcats (121 characters)
  • 8. #2 Crisis Statement: 9 minutes *Your coach (Smith) has been accused of bribing a football recruit to sign with your school *Decide his fate, how to respond to media query from local newspaper with a three-sentence statement
  • 9. My Statement The Athletic Department Compliance Department at University of Wisconsin has determined through an internal investigation that Coach Smith offered the father of a football recruit $5,000 to sign a letter of intent. Because of this serious violation, we have terminated his contract immediately. Coach John Grove will take over as interim coach effective immediately. To ensure this doesn’t happen in the future, we are providing mandatory training on recruitment policies for all of our coaches and have instituted a new monitoring system for our program. -John Carter, Athletic Director
  • 10. #3 Customer Apology e-mail: 7 minutes *A season ticket holder was erroneously removed from your last home game for throwing a bottle on the court *He called the ticket office the next day and said it was the guy behind him. *In reviewing video surveillance, it was determined that the customer was right. *He is demanding a written apology from your AD
  • 11. My e-mail Dear Mr. Jones, As we discussed on the phone today, I wanted to provide you with my apology in writing for the incident at Fifth Third Arena last night. Please know we value our season ticket holders and want to make sure you feel comfortable and safe when attending home games. To that end, we would like to offer you a seat upgrade for the remainder of the season in a new section behind the home bench. Michael from our ticketing office will contact you directly to confirm your seat change. Please feel free to contact me if you have any questions. AD name here + contact information
  • 12. #4 Media Alert: 7 minutes (WHO, WHAT, WHERE, WHEN, HOW) Your team is hosting a Pink Ribbon game to mark breast cancer awareness month with a women’s soccer game. Fans will receive a free pink replica jersey (first 500 fans) and First Lady Michelle Obama will make an appearance to meet with fans as part of her national “Get Moving” campaign.
  • 13. My media alert MEDIA ALERT: OCTOBER 10, 2014, 7 P.M. University of Cincinnati women’s soccer team hosts First Lady Michelle Obama for Pink Ribbon Game WHO: University of Cincinnati Women’s Soccer team will host the University of Notre Dame in their annual Pink Ribbon game. First Lady Michelle Obama will make an appearance at the game to meet with fans. WHAT: The annual Pink Ribbon game serves to raise awareness of breast cancer screenings for men and women. The first 500 fans will receive a free pink replica UC soccer jersey courtesy of Adidas. Fans will also have the chance to schedule free mammograms from UC Health. WHEN: October 10, 7 p.m. WHERE: Gettler Stadium on the campus of University of Cincinnati HOW: Tickets are $5 per person and are available at www.gobearcats.com or the stadium box office.
  • 14. #5 Game Wrap: 10 minutes *Your team won its last home soccer game, 3-0 over its rival *The win makes the team eligible for its first-ever Big East Tournament appearance *Your top player scored all three goals while your goalie recorded his/her first-ever shutout *President Obama was at the game with his daughters *The first game of the tournament will be next Tuesday, tickets are on sale
  • 15. No Class Next Week: Game Wrap Due, 2/28, 9 p.m.