Lecture #3, Sports PR
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The document summarizes key points from a sport public relations lecture, including examples of press releases. It discusses announcing an honor for a men's basketball coach, apologizing to an alumnus removed from a soccer game, communicating with internal audiences, and segmenting fan groups. It provides an in-class assignment to announce a new athletic director and outlines deliverables for next class.
Lecture #3, Sports PR
- 1. Sport Public Relations Lecture: 9.18.12 University of Cincinnati By Jackie Reau
- 3. Press Release Assignment, due September 11 *Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati *What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game *When: Saturday, Feb. 11, at halftime of the 1 p.m. game *Where: Fifth Third Arena on the campus of the University of Cincinnati *How: Tickets are still available at www.gobearcats.com or in advance at the box office
- 6. Customer Apology Letter *Who: Mr. Gettler, University of Cincinnati alumni who graduated in 1956, is a successful CEO of a national bank headquartered in Cincinnati. He is an avid soccer fan and has a controlling interest in the Premier League’s Manchester United *What: Mr. Gettler was thrown out of the UC vs. Notre Dame men’s soccer game to determine the Big East championship because the usher said he saw Mr. Gettler throw a beer bottle on the field after an Irish goal *When: Saturday, Nov. 1, 1 p.m. game *Where: Gettler Stadium on the campus of the University of Cincinnati *How: Mr. Gettler wants an investigation and a written apology from UC or he will rescind his $10 million donation to the university
- 8. Internal Audiences & Communications *Define Internal Audiences *Define Customer Relationship Management Tool resources and software *Define Key Messages and Communications Vehicles to Share Information *Determine Frequency of Messaging *CRM Information -Demographics -Lifestyle Habits -Fan milestones -Influence level
- 10. Segmenting Your Internal Audiences: Men’s College Basketball Program *Staff *Alumni *Donors *Sponsors *Avid Fans *What news to share? *When do I share the news? *Who is the spokesperson for the news? *What is the call to action? *How do we measure our effectiveness?
- 11. In-Class Assignment: Groups of Two “Announce the new Athletic Director for Your University” Objective To effectively announce your new college athletic director in one day to reach four key internal audiences Deliverables *An event timeline for the day with description of each event -Target Audience (invited guests) -Event Title and Description -Key Messages for AD to share with audience
- 12. Next Class: 9/24 Resubmit press release assignment per instructions in the lecture Read chapters 5 and 14 Prepare for Current Events Quiz
Editor's Notes
- #3: http://tedxtalks.ted.com/video/TEDxCincy-Chris-Erb-Branding-a;search%3Asports