Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19
Download as PPT, PDF1 like191 views
This document outlines assignments for students in a sports public relations class. It includes individual assignments on current sports trends topics for specific weeks. It also includes group project topics and expectations. The document provides guidance on elements of a press release and schedules for speed writing assignments, including drafting tweets, statements, emails, alerts and a game wrap within time limits.
Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19
- 1. Sports PR Lecture: 2.12.19 University of Cincinnati By Jackie Reau
- 3. Sports Trends Assignments Expectations: -Less than five minute presentation to be conducted individually -Three sources from your research to be referenced in your presentation -Engage the class with an “a ha” moment based on your research -Power Point presentation plus verbal presentation
- 4. Sports Trends Assignments Week of February 19 Anderson: LA Rams and How They Marketed the Team Baughman: SF Giants and How Their Community Relations Efforts connect them to fans Conger: OSU Football and How They Will Market with a New Coach Davis: The NBA and Innovation, How Commissioner Adam Silver leads the major leagues in innovative thinking
- 5. Sports Trends Assignments Week of February 26 Faulkner: Cleveland Browns and How They Will Market the New Coach to Fans Forsell: Australia Open and their recent Fort Nite tournament, why host it? Hermann: Cincinnati Bengals and how they will market the new coach Lester: How can high schools grow sponsorship revenue with sports
- 6. Sports Trends Assignments March 5 Loy: How can MLB use eSports to engage a new audience of fans Monak: Should the College Football Playoffs expand? Monford: Ideas on engaging youth in sports to increase overall participation Pangallo: How can the NFL help grow the sport with youth in America?
- 7. Sports Trends Assignments March 12 Ricketts: How can FC Cincinnati maintain record attendance levels in the MLS Scholl: How can the PGA Tour sustain interest without Tiger Woods playing on tour regularly? Slaise: Will the AAF take away fans and revenue from the NFL? Staderman: Should NFL teams consider wearing a corporate sponsor logo on their game-day jerseys?
- 8. Sports Trends Assignments Week of March 26 Volk: What are some of the community events being planned for the 2019 NCAA Men’s Basketball Tournament in Minneapolis? Whitaker: How can high schools use eSports to engage their students as part of athletics and academics? Williams: How does the NCAA earn revenue from Men’s March Madness from TV, merchandise, ticket sales? Yaecker: Explain how Cleveland will celebrate the 2019 Major League All Star Game.
- 9. Expectations of Group Projects -Working knowledge of topic for presentation by all group members -Power Point presentation with visuals and at least three sources -Create a media event to announce the findings of your research on your topic to make it timely news -Write a media alert, news release and 140 character tweet to support the event to be presented in class
- 10. Group Projects Schedule April 8: Yaecker, Whitaker, Volk Topic: eSports & brand sponsorships of games, tournaments, athletes April 8: Staderman, Slaise, Scholl Topic: Fantasy Football Participation in America April 15: Ricketts, Pangallo, Monford Topic: Tech in Sports Stadiums & Fan Engagement April 15: Monak, Loy, Lester Topic: Trends in Sports Fan Experiences to help sell tickets to sporting events
- 11. Group Projects Schedule April 22: Hermann, Forsell, Faulkner Topic: New Revenue Model of March Madness (men’s basketball tournament) April 22: Davis, Conger, Baughman, Anderson Topic: Ideas for growing attendance at women’s college basketball games
- 12. Elements of a Press Release Contact Information Headline City of Origin/Date Lead (who, what, why, when, where) Secondary information Quote from newsmaker
- 13. FC Cincinnati leads the Chicken Dance at Oktoberfest Who: What: Where: When: Why:
- 14. Oktoberfest Zinzinnati Celebrates 40th Anniversary, September 16-18 Grand Marshals are FC Cincinnati CINCINNATI (September 8, 2019) – Oktoberfest Zinzinnati, produced by the Cincinnati USA Regional Chamber and presented by Sam Adams, will celebrate its 40th anniversary, September 16-18 at a bigger, better site on Second and Third Streets, between Elm and Walnut Streets, downtown. The new site will be more spacious and will feature 50% more seating. 2019 Oktoberfest Zinzinnati Grand Marshals This year’s Grand Marshals are FC Cincinnati president and general manager Jeff Berding and members of the FC Cincinnati roster from the Major League Soccer club. They will lead the World’s Largest Chicken Dance, Sunday, 4:30 p.m. at the Sam Adams Main Stage, Second and Elm Streets. First held in 1976, Oktoberfest Zinzinnati has grown to be America's largest Oktoberfest with nearly 650,000 people attending each year. The celebration showcases the rich German heritage of Southwest Ohio, as well as tasty samples of German-style music, food and beer. Hours Friday, September 16, 5 p.m. – Midnight Saturday, September 17, 11a.m. – Midnight Sunday, September 18, 11 a.m. – 10 p.m.
- 15. Press Release Due: February 19 *Typed and turned in during class
- 16. Details for the press release assignment WHO: University of Cincinnati Coach Mick Cronin WHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters Cincinnati WHEN: February 23 before the UC vs. Pittsburgh men’s basketball game WHERE: Fifth Third Arena *Add a quote from Coach, BBBS rep or NCAA rep and how to buy tickets
- 17. Other helpful hints *Add your name, email and phone as contact *Use Cincinnati as your dateline *Write a headline *Provide a call to action (How to buy tickets to the game) *Proof read
- 18. Speed Writing Night Six assignments in 40 minutes
- 19. #1 Live Tweet: two minutes *UC beats Miami in men’s basketball *Score: 64-50 *Clark hits triple/double *Nick Lachey in attendance *Coach Cronin called for technical foul
- 20. My Tweet @UC men’s hoops over @miamiu, 64-50, with @nicklachey in the house to see @CoachCronin honored by fans #gobearcats
- 21. #2 Crisis Statement: 9 minutes *Your coach (Smith) has been accused of bribing a football recruit to sign with your school *Decide his fate, how to respond to media query from local newspaper with a three-sentence statement
- 22. My Statement The Athletic Department Compliance Department at University of Wisconsin has determined through an internal investigation that Coach Smith offered the father of a football recruit $5,000 to sign a letter of intent. Because of this serious violation, we have terminated his contract immediately. Coach John Grove will take over as interim coach effective immediately. To ensure this doesn’t happen in the future, we are providing mandatory training on recruitment policies for all of our coaches and have instituted a new monitoring system for our program. -John Carter, Athletic Director
- 23. #3 Customer Apology e-mail: 7 minutes *A season ticket holder was erroneously removed from your last home game for throwing a bottle on the court *He called the ticket office the next day and said it was the guy behind him. *In reviewing video surveillance, it was determined that the customer was right. *He is demanding a written apology from your AD
- 24. My e-mail Dear Mr. Jones, As we discussed on the phone today, I wanted to provide you with my apology in writing for the incident at Fifth Third Arena last night. Please know we value our season ticket holders and want to make sure you feel comfortable and safe when attending home games. To that end, we would like to offer you a seat upgrade for the remainder of the season in a new section behind the home bench. Michael from our ticketing office will contact you directly to confirm your seat change. Please feel free to contact me if you have any questions. AD name here + contact information
- 25. #4 Media Alert: 7 minutes (WHO, WHAT, WHERE, WHEN, HOW) Your team is hosting a Pink Ribbon game to mark breast cancer awareness month with a women’s soccer game. Fans will receive a free pink replica jersey (first 500 fans) and First Lady Melania Trump will make an appearance to meet with fans as part of her national fitness campaign.
- 26. My media alert MEDIA ALERT: OCTOBER 10, 7 P.M. University of Cincinnati women’s soccer team hosts First Lady Melania Trump for Pink Ribbon Game WHO: University of Cincinnati Women’s Soccer team will host the University of Notre Dame in their annual Pink Ribbon game. First Lady Trump will make an appearance at the game to meet with fans to promote her national “Get Moving” campaign. WHAT: The annual Pink Ribbon game serves to raise awareness of breast cancer screenings for men and women. The first 500 fans will receive a free pink replica UC soccer jersey courtesy of Adidas. Fans will also have the chance to schedule free mammograms from UC Health. WHEN: October 10, 7 p.m. WHERE: Gettler Stadium on the campus of University of Cincinnati HOW: Tickets are $5 per person and are available at www.gobearcats.com or the stadium box office.
- 27. #5 Game Wrap: 10 minutes *Your team won its last home soccer game, 3-0 over its rival *The win makes the team eligible for its first-ever AAC Tournament appearance *Your top player scored all three goals while your goalie recorded his/her first-ever shutout *President Trump was at the game with his son *The first game of the tournament will be next Tuesday, tickets are on sale
- 28. My Game Wrap President Trump saw the University of Cincinnati men’s soccer program make history today with their victory over the University of Notre Dame, 3-0. UC’s win led by senior forward John Smith who netted all three goals makes the squad eligible for its first-ever appearance in the Big East tournament. UC goalie Jay Jones notched his first career shut-out in Big East action. President Trump enjoyed the match with his son, Baron, after a rally to meet with local educators. The First Family was dressed in UC soccer gear. The first game of the tournament will be next Tuesday and tickets are on sale at www.gobearcats.com.
- 29. #6 Internship e-mail: 5 minutes *You are writing to Zach Bonkowski, director of promotions at the Cincinnati Reds to follow up to your application for a promotions internship for spring/summer 2019 *Politely ask if you were selected for an interview while providing at least attributes in which you could shine in the position
- 30. My email Dear Mr. Bonkowski, I wanted to follow up to my application for a promotions internship with the Cincinnati Reds for the upcoming season. I know you are busy but I thought I would touch base to see if you have made any decisions on the interview process. As I mentioned in my cover letter, I volunteered with the Reds Community Fund last year and understand the commitment and work ethic needed to succeed in this position. Please let me know if you need additional information to make your decision. Best, Name here Mobile Phone #