Using Social Networks in Business
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The document discusses the rise and use of online social networks for business and marketing purposes. It defines social networks as online spaces where users can create profiles, connect with others, and share information publicly or privately. Examples provided include Facebook, MySpace and LinkedIn. The document also examines network mechanics like Metcalfe's Law and Reed's Law that cause networks to grow exponentially as more users join. Lastly, it provides tips on developing a social media strategy and etiquette for businesses and individuals using networks for networking, marketing and communication.
Using Social Networks in Business
- 1. Catch Me On Facebook, LinkedIn, MySpace: On-line Social Networking for Business and Marketing
- 2. 6 Degrees of Separation
- 3. 2 Degrees to the Queen
- 4. 2 Degrees to the Queen
- 5. 2 Degrees to the Queen
- 6. 2 Degrees to the Queen
- 7. 4 Degrees of R2D2
- 8. 4 Degrees of R2D2
- 9. 4 Degrees of R2D2
- 10. 4 Degrees of R2D2
- 11. 4 Degrees of R2D2
- 13. Myspace: 110 million users
- 14. Facebook: 60 million active users
- 15. What is a social network?
- 16. Profiles
- 17. Ways to establish visible “friendship” connections with other users
- 18. Methods to share information one-to-one and one-to-many
- 20. What is a Social Network? Profiles Visible Connections One-to-One and One-to-Many communication Shared Activities
- 21. Tons of Social Networks
- 41. Let’s Get Nerdy!
- 42. Sarnoff’s Law Network Value = n
- 43. Watch my show!
- 44. 5
- 45. Metcalfe’s Law Network Value = n(n-1)
- 47. 2
- 48. 20
- 49. Reed’s Law Network Value = 2 n –n-1
- 51. Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law Sarnoff’s Law Based on an N of 100 100 Total value of Network =100
- 52. Sarnoff’s Law Metcalf’s Law N(N-1)/2 Number of possible connections = 4,950 Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
- 53. Sarnoff’s Law Metcalf’s Law N(N-1)/2 Number of possible connections = 4,950 Reed’s Law 2 n -n-1 Number of possible connections =1,267,650,600,228,229,401,496,703,205,376 Based on an N of 100 100 Total value of Network =100 Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
- 54. Let’s look at this another way Blatant use of clip art ahead! ! WARNING
- 55. Social Networks Are Just Like Parties
- 56. Hey Yal! Listen up!
- 57. No one talks To the squid
- 63. The Power of Weak Ties!
- 64. This is a really weak tie!
- 65. Weak Ties Mark Granovetter (1973) “The Strength of the Weak Ties” H O O
- 66. A B C
- 68. Quality of Connections
- 69. Types of Social Networks
- 70. Massive
- 71. Valid email only requirement
- 72. Affinity Based
- 73. Common interest
- 74. Custom features dedicated to the interest
- 75. Geographic
- 76. Place Related
- 77. Mobile location based networks
- 78. Walled Gardens
- 79. Invitation only
- 80. Internal or special purpose
- 81. Activity Based
- 82. Formed around a purposeful activity
- 83. Social network is secondary to the task
- 84. Now you know… Types of SNS Why SNS work Examples of SNS Mechanics of SNS
- 85. After the break… 5 for 5 Tips What’s your SNS strategy? Joining a SNS or Creating one? What to do today
- 86. ? Join Create OR
- 87. ? Individual Company OR
- 88. ? Networking Reputation OR
- 89. ? Internal External OR
- 90. 5 Tips!! SNS Strategy
- 92. Join Linked In get recommendations from previous employers
- 93. Start a blog push links to a local SNS or one dedicated to your field
- 94. Connect w/Companies find current employees of the companies you’re interested in
- 95. Clean up your online image
- 96. Connect with alumni for internships, advice
- 97. Entrepreneur
- 99. Network you never know where your next opportunity will come from
- 100. Link to other entrepreneurs
- 101. Clean up your online image
- 102. Make your small company look big create a community
- 105. Virtual water cooler
- 107. Give your company a “face” employee profiles add humanity
- 108. Invite collaboration on company issues
- 110. Create SNS Apps to your target demographic
- 111. Coolness factor don’t sell the product, sell a community around the product
- 112. Build an army of evangelists
- 113. Access to experts leverage your resources
- 114. Collect data about customers, feedback
- 115. Marketing B-B
- 116. Create a network of customers
- 118. Create a niche through conversation
- 119. Clean up your online image
- 120. Track opinion of your product by facilitating the conversation
- 121. SNS Etiquette
- 122. “ advertise” Don’t
- 123. be a troll Don’t
- 124. Forget who is watching Don’t
- 125. Be a stalker Don’t
- 126. Spam your network with app invites Don’t
- 127. participate Do
- 128. Be yourself Do
- 129. Choose quality over quantity Do
- 130. Reconnect Do
- 131. Contribute Do
- 132. Be a Person, Not a Product Do
- 133. What You Can Do Today
- 134. Start discussing your company’s social strategy
- 135. Join Linkedin.com Facebook.com SmallerIndiana.com Become my friend!