Lets Get Visual! Basic Graphic Design Training for Nonprofits
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The document discusses a graphic design training session held on July 8, 2015, highlighting key principles and elements of design such as contrast, repetition, alignment, and proximity. It emphasizes the importance of understanding these design principles to create effective visual communication. Additionally, it outlines a school food focus program that collaborates with large school systems to improve school meal quality through sustainable sourcing and community engagement.
![22Let's Get Visual • July 8, 2015
Repetition
and other directors – together is very non-confrontational while being
straightforward and upfront on the issues. It brings us together as one
large voice rather than several small peeps.” – School food service
professional
Objectives
• Leverage the procurement power of large school systems through
collaboration, innovation, and experimentation to shift purchasing to more
healthful, sustainable, and regional sources.
• Develop and share successful, field-tested methods of school food change
backed by thorough research and analysis.
• Communicate a compelling, practical vision for change, elevating school
food service professionals and the potential of the school lunch program
to positively affect children’s health as well as food systems.
(sidebar or other offset text) “…As I begin to implement [changes in
procurement], I am realizing that they will be transformative, because
they are a great deal of work. This opens the door to make other
changes…that will have a positive impact.” – School food service
professional
School Food FOCUS Programs
School Food Learning Lab engages selected school districts in collaborative
research to discover methods for shifting food options. Each lab brings school
food service professionals and their partners together with research and technical
assistance to study and work on specific procurement goals. The direct
involvement of large districts and local grassroots activists in reshaping supply
chains is unique – and uniquely effective. Learning Lab district pioneers include
Saint Paul Public Schools, Denver Public Schools, and Chicago Public Schools.](https://image.slidesharecdn.com/npamc-letsgetvisual-070715-160902175829/85/Lets-Get-Visual-Basic-Graphic-Design-Training-for-Nonprofits-22-320.jpg)
![24Let's Get Visual • July 8, 2015
Repetition
[FOCUS] is the most exciting thing that has happened in our
industry.Bringing people – community partners and other
directors – together is very non-confrontational while being
straightforward and upfront on the issues.It brings us together
as one large voice rather than several small peeps.
– School Food Service Professional
Objectives
• Leverage the procurement power of large school
systems through collaboration, innovation, and
experimentation to shift purchasing to more
healthful, sustainable, and regional sources.
• Develop and share successful, field-tested
methods of school food change backed by
thorough research and analysis.
• Communicate a compelling, practical vision for
change, elevating school food service professionals
and the potential of the school meals to positively
affect children’s health as well as food systems.
…As I begin to implement [changes in
procurement],I am realizing that they
will be transformative,because they are
a great deal of work.This opens the door
to make other changes…that will have a
positive impact.
– School Food Service Professional
School Food FOCUS
is a national collaborative
that leverages the knowledge
and procurement power
of large school districts to
make school meals nationwide more healthful, regionally
sourced, and sustainably produced. FOCUS has created
a resilient network of school food service leaders, their
partners, and national allies that are deeply engaged in
transforming school food, working with 29 districts
representing nearly 3.5 million children across the
United States.
Grounded in programs such as the School Food Learning
Lab, Policy, and Knowledge, FOCUS aims to transform
food systems to support students’ academic achievement
and lifelong health, while directly benefiting farmers,
regional economies, and the environment.](https://image.slidesharecdn.com/npamc-letsgetvisual-070715-160902175829/85/Lets-Get-Visual-Basic-Graphic-Design-Training-for-Nonprofits-24-320.jpg)
Lets Get Visual! Basic Graphic Design Training for Nonprofits
- 1. Let’s Get Visual! Basic Graphic Design Training Wednesday July 8, 2015 9am – 12pm
- 2. 2Let's Get Visual • July 8, 2015
- 3. 3Let's Get Visual • July 8, 2015
- 4. 4Let's Get Visual • July 8, 2015 http://slaveryfootprint.org/
- 5. 5Let's Get Visual • July 8, 2015 Good Design... Good Design Is As Easy as 1-2-3 Good design is as easy as… 1 2 3 1. Learn the principles. They're simpler than you might think. 2. Recognize when you're not using them. Put it into words – name the problem. 3. Apply the principles. You'll be amazed. Learn the principles. They're simpler than you might think. Recognize when you're not using them. Put it into words – name the problem. Apply the principles. You'll be amazed.
- 6. 6Let's Get Visual • July 8, 2015 Agenda 1. Your presenter 2. Who's here today 3. Deep dive into design principles 4. Break/Break it out - design exercise 5. Deep dive into design elements 6. Resources 7. Q & A
- 7. 7Let's Get Visual • July 8, 2015
- 8. 8Let's Get Visual • July 8, 2015 Who's here today?
- 9. 9Let's Get Visual • July 8, 2015 Principles of Design Contrast | Repetition | Alignment | Proximity
- 10. 10Let's Get Visual • July 8, 2015 Elements of Design Contrast | Repetition | Alignment | Proximity line | color | shape | scale | texture | space
- 11. 11Let's Get Visual • July 8, 2015 Contrast • Create interest on the page • Aids in organization of information
- 12. 12Let's Get Visual • July 8, 2015 Contrast
- 13. 13Let's Get Visual • July 8, 2015 Contrast
- 14. 14Let's Get Visual • July 8, 2015 Contrast
- 15. 15Let's Get Visual • July 8, 2015 Contrast
- 16. 16Let's Get Visual • July 8, 2015 Contrast
- 17. 17Let's Get Visual • July 8, 2015 Contrast
- 18. 18Let's Get Visual • July 8, 2015 Contrast
- 19. 19Let's Get Visual • July 8, 2015 Repetition Repetition Repetition Repetition UNIFY // ADD VISUAL INTEREST
- 20. 20Let's Get Visual • July 8, 2015 Repetition
- 21. 21Let's Get Visual • July 8, 2015 Repetition
- 22. 22Let's Get Visual • July 8, 2015 Repetition and other directors – together is very non-confrontational while being straightforward and upfront on the issues. It brings us together as one large voice rather than several small peeps.” – School food service professional Objectives • Leverage the procurement power of large school systems through collaboration, innovation, and experimentation to shift purchasing to more healthful, sustainable, and regional sources. • Develop and share successful, field-tested methods of school food change backed by thorough research and analysis. • Communicate a compelling, practical vision for change, elevating school food service professionals and the potential of the school lunch program to positively affect children’s health as well as food systems. (sidebar or other offset text) “…As I begin to implement [changes in procurement], I am realizing that they will be transformative, because they are a great deal of work. This opens the door to make other changes…that will have a positive impact.” – School food service professional School Food FOCUS Programs School Food Learning Lab engages selected school districts in collaborative research to discover methods for shifting food options. Each lab brings school food service professionals and their partners together with research and technical assistance to study and work on specific procurement goals. The direct involvement of large districts and local grassroots activists in reshaping supply chains is unique – and uniquely effective. Learning Lab district pioneers include Saint Paul Public Schools, Denver Public Schools, and Chicago Public Schools.
- 23. 23Let's Get Visual • July 8, 2015 Repetition Healthful • Regional • Sustainable School Food FOCUS Programs School Food Learning Lab engages selected school districts in collaborative research to discover methods for shifting food options. Each lab brings school food service professionals and their partners together with research and technical assistance to work on specific procurement goals. The direct involvement of large districts and local grassroots activists in reshaping supply chains is unique – and uniquely effective. Learning Lab district pioneers include Saint Paul Public Schools, Denver Public Schools, and Chicago Public Schools. These school districts have made huge strides in school food change, which include sourcing greater amounts of regionally grown produce and meats through fostering relationships with area farms and specifying geographic preference in bids; working with suppliers to obtain whole-grain breads and flavored milk with lower sugar; finding new ways to prepare foods from scratch in their kitchens; and other meaningful advancements. FOCUS Policy works with stakeholders to develop recommendations on issues relevant to school food, framing these priorities in alliance with a wide range of school food, nutrition, health, and farm to school groups. FOCUS Policy informs policymakers about opportunities forimprovement,worksdirectlywithUSDAbymonitoring and assisting in the implementation of existing programs and recommended policies, and fosters participation of FOCUS stakeholders in advocating for their own interests. FOCUS Knowledge engages stakeholders in collaborative processes that support systemic change. In addition to an annual conference and School Food Showcases, FOCUS facilitates a listserv and periodic stakeholder chats, conducts webinars, hosts virtual and in- person gatherings, issues a monthly newsletter and other updates, and produces a series of educational materials to accelerate peer-to-peer knowledge-sharing among stakeholders. News, procurement change successes, and lessons learned are also shared well beyond FOCUS via public relations and media outreach. Contact: schoolfood@schoolfoodfocus.org @ SchoolFoodFOCUS www.schoolfoodfocus.org Supported by generous funding from the W.K. Kellogg Foundation and a growing number of sponsors, individuals, and private funders. School Food FOCUS is a program of Public Health Solutions.
- 24. 24Let's Get Visual • July 8, 2015 Repetition [FOCUS] is the most exciting thing that has happened in our industry.Bringing people – community partners and other directors – together is very non-confrontational while being straightforward and upfront on the issues.It brings us together as one large voice rather than several small peeps. – School Food Service Professional Objectives • Leverage the procurement power of large school systems through collaboration, innovation, and experimentation to shift purchasing to more healthful, sustainable, and regional sources. • Develop and share successful, field-tested methods of school food change backed by thorough research and analysis. • Communicate a compelling, practical vision for change, elevating school food service professionals and the potential of the school meals to positively affect children’s health as well as food systems. …As I begin to implement [changes in procurement],I am realizing that they will be transformative,because they are a great deal of work.This opens the door to make other changes…that will have a positive impact. – School Food Service Professional School Food FOCUS is a national collaborative that leverages the knowledge and procurement power of large school districts to make school meals nationwide more healthful, regionally sourced, and sustainably produced. FOCUS has created a resilient network of school food service leaders, their partners, and national allies that are deeply engaged in transforming school food, working with 29 districts representing nearly 3.5 million children across the United States. Grounded in programs such as the School Food Learning Lab, Policy, and Knowledge, FOCUS aims to transform food systems to support students’ academic achievement and lifelong health, while directly benefiting farmers, regional economies, and the environment.
- 25. 25Let's Get Visual • July 8, 2015 Repetition
- 26. 26Let's Get Visual • July 8, 2015 Repetition
- 27. 27Let's Get Visual • July 8, 2015 Repetition
- 28. 28Let's Get Visual • July 8, 2015 Alignment Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.
- 29. 29Let's Get Visual • July 8, 2015 Alignment
- 30. 30Let's Get Visual • July 8, 2015 Alignment
- 31. 31Let's Get Visual • July 8, 2015 Alignment • Custom built wood & vinyl fence • Galvanized & vinyl coated chain link • Repairs to existing fences & gates • Free estimates Davis Fence Company Residential • Commercial • Farm (317) 523-4740 davisfenceco@aol.com Davis Fence Company Residential • Commercial • Farm (317) 523-4740 davisfenceco@aol.com
- 32. 32Let's Get Visual • July 8, 2015 Alignment - the grid
- 33. 33Let's Get Visual • July 8, 2015 Alignment - the grid
- 34. 34Let's Get Visual • July 8, 2015 Alignment - the grid Games & Learning is ipsum dolor sit amet, consectetur adipiscing game developers, investors, researchers, educators, and others interested quis adipiscing miuspendisse adipiscing. Market Analysis Game Development Learning Research Classroom Use Funding Opportunities Games & Learning @gamesandlearning 70% of Teachers Using Games in Classroom May 8, 2013 A new national survey of teachers indicates that 70 percent are using games in the classroom at least once a week, especially in grades kinder- garten to fifth grade. Commentary icon Report icon Aenean quis adipisc- ing dolor sit Lorem ipsum dolor sit amet, consectetur adipi- scing elit Lorum Ipsum media link May 10, 2013 Aenean quis adipisc- ing dolor sit Lorem ipsum dolor sit amet, consectetur adipi- scing elit Lorum Ipsum media link May 10, 2013 Aenean quis adipisc- ing dolor sit Lorem ipsum dolor sit amet, consectetur adipi- scing elit Lorum Ipsum media link May 10, 2013 Aenean quis adipisc- ing dolor sit Lorem ipsum dolor sit amet, consectetur adipi- scing elit Lorum Ipsum media link May 10, 2013 May 8, 2013 We Need to Get Smarter in How We Discuss Technology May 8, 2013 Current Reading Apps Focus on Very Basic Skills Report icon May 8, 2013 Current Reading Apps Focus on Very Basic Skills TRENDING CONTENT Lorem ipsum dolor sit amet, consectetur adip- iscing elit. Lorem ipsum dolor sit amet, consectetur adip- iscing elit. Lorem ipsum dolor sit amet, consectetur adip- iscing elit. Lorem ipsum dolor sit amet, consectetur adip- iscing elit. Lorem ipsum dolor sit amet, consectetur adip- iscing elit. TWEETS Lorem ipsum dolor sit amet, @consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur #adipiscing #elit. EVENTS LORUM IPSUM NAME Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean quis adipiscing mi. Sus- pendisse adipiscing auctor felis, ac pretium felis euis- mod ac. LORUM IPSUM NAME Description Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorum Ipsum Date Lorum Ipsum Place Lorum Ipsum Date Lorum Ipsum Place Search GO CLASSROOM USE • LEARNING RESEARCH May 8, 2013 STEM Video Game Challenge Deadline Extended Update icon FUNDING OPPORTUNITIES LEARNING RESEARCH LEARNING RESEARCH Case study icon Case study icon Citing a record number of submissions, the sponsors of the National STEM Video Game Challenge announced this week they were extending the deadline for stu- dents to submit their games that help others learn about Science, Technology, Engineering or Math (STEM) to May 1. Björn Jeffery, CEO and Co-Founder of Toca Boca, writes, “All screens are not equal. A TV is different from a computer, and they are both different from a touch- screen tablet. Putting all of them in the same category is dishonest and simplistic.” Reading apps, especially those geared towards preschoolers, are one of the fast- est growing sectors in learning games, but a new repor tindicates most of these apps teach only the most basic literacy skills. LEARNING RESEARCH Reading apps, especially those geared towards preschoolers, are one of the fast- est growing sectors in learning games, but a new repor tindicates most of these apps teach only the most basic literacy skills.
- 35. 35Let's Get Visual • July 8, 2015 Alignment - the grid
- 36. 36Let's Get Visual • July 8, 2015 Proximity • Aids in organization of information • On a page, as in life, physical closeness implies a relationship
- 37. 37Let's Get Visual • July 8, 2015 My Flowers My Flowers Marigold Pansy Rue Woodbine Daisy Cowslip Carnation Primrose Violets Pink Marigold Pansy Rue Woodbine Daisy Cowslip Carnation Primrose Violets Pink Proximity
- 38. 38Let's Get Visual • July 8, 2015 Proximity Gertrude’s Piano Bar Starters Entrees Americana Avante Garde Book and oblique typefaces Gertrude's Famous Onion Loaf 8 Gazpacho or Asparagus Spinach Soup 7 Summer Garden Tomato Salad 8 sliced vine ripened yellow and red tomatoes with fresh mozzarella and basil Balsamic viniagrette Hamlet's Chopped Salad 7 cubed cuccumbers, radishes, avocado tomatoes, jarlsberg cheese, and romaine leaves tossed in a light lemon vinaigrette Caeser Salad 7 house made dressing, Parmesan and croutons Caribbean Ceviche 9 ime-marinated baby scallops with red pepper, onions, cilantro, japapenos, and orange juice Shrimp Cocktail 14 five large shrimp with house made cocktail sauce New York Steak, 16 oz 27
- 39. 39Let's Get Visual • July 8, 2015 Proximity
- 40. 40Let's Get Visual • July 8, 2015 Proximity
- 41. 41Let's Get Visual • July 8, 2015 BREAK! BREAKOUT!
- 42. 42Let's Get Visual • July 8, 2015 Exercise - Re-design this brochure ubois, , ott, 0pm 0pm SUPPORT Pets Alive Together, wecan end pet overpopulation and euthanasia in south central Indiana s in petsaliveindiana.org 10TH ANNIVERSARY RY
- 43. 43Let's Get Visual • July 8, 2015 Exercise - Re-design this flyer WE CAN FIX THAT! WE CAN FIX THAT!
- 44. 44Let's Get Visual • July 8, 2015 Elements of Design http://paper-leaf.com/blog/2011/02/elements-of-design-quick-reference-sheet/
- 45. 45Let's Get Visual • July 8, 2015 Elements of Design - Line
- 46. 46Let's Get Visual • July 8, 2015 Elements of Design - Line
- 47. 47Let's Get Visual • July 8, 2015 Elements of Design - Line
- 48. 48Let's Get Visual • July 8, 2015 Citi Bike Rides https://vimeo.com/89305412 Elements of Design - Line
- 49. 49Let's Get Visual • July 8, 2015 Elements of Design - Line http://www.bike.nyc/ http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_bike_new_york_by_ pentagram.php#.VZxmz-1VhBf
- 50. 50Let's Get Visual • July 8, 2015 Elements of Design - Color http://paper-leaf.com/blog/2010/01/color-theory-quick-reference-poster
- 51. 51Let's Get Visual • July 8, 2015 Elements of Design - Color http://paper-leaf.com/blog/2010/01/color-theory-quick-reference-poster
- 52. 52Let's Get Visual • July 8, 2015 Passion Energy Blood Strength Fresh Nature Harmony Health Creative Jovial Youthful Friendly Fun Hope Happiness Warmth Caution Conservative Corporate Stable Trustworthy Femininity Innocence Expensive Mystery Regal Spiritual Elements of Design - Color
- 53. 53Let's Get Visual • July 8, 2015 Elements of Design - Color
- 54. 54Let's Get Visual • July 8, 2015 Elements of Design - Color Indiana Wildlife Federation | Logo Design | 6-17-15 | Version 1a Indiana Wildlife Federation | Logo Design | 6-17-15 | Version 1b
- 55. 55Let's Get Visual • July 8, 2015 Elements of Design - Color 25% 50% 75% 100% 25% 50% 75% Logo Palette Secondary Palette 100% 25% 50% 75% 100% 100/0/70/0 PMS 334 0/162/124 00A27C 70/0/100/0 PMS 362 90/185/70 5AB946 85/35/0/0 PMS 2935 0/134/201 0086C9 CMYK PANTONE RGB HEX CMYK PANTONE RGB HEX CMYK PANTONE RGB HEX 80/20/0/0 0/155/217 009AD8 75/35/15/0 64/140/178 408CB2 65/0/85/15 74/162/84 49A153 45/10/90/0 154/190/77 99BD4D 55/10/65/0 121/183/129 78B780 70/5/50/0 70/182/150 46B696 0/70/80/0 243/109/65 F26C40 10/100/70/0 213/30/68 D41D44 10/30/100/0 227/173/36 E3AD23 90/80/45/20 56/62/90 383E5A 3/8/25/25 193/181/156 C0B59C 0/0/0/90 65/64/66 404041
- 56. 56Let's Get Visual • July 8, 2015 Elements of Design - Color RESOURCES BY FORMAT Other 7% MOOC 3% Courseware 3% Tool 11% Game 13% Video 57% GAMES BY PLATFORM 900 800 700 600 500 400 300 200 100 0 Android Browser iOS Mac and PC Other Figure 6 – Number of games by platform. Here we see that the overwhelming majority of games are made for iOS or web browsers. Figure 1 – Games make up 13% of the LearnBIG library. “Other” resources include textbooks, simulations, audio clips, lessons, books and images. 321 811 808 410 58 gamesandlearning.org gamesandlearning.org 0786C8 5BBA47 E3AD24 F26B40 D61D45 C0B59D 408CB2
- 57. 57Let's Get Visual • July 8, 2015 Elements of Design - Shape Geometric Natural Abstract
- 58. 58Let's Get Visual • July 8, 2015 Elements of Design - Shape
- 59. 59Let's Get Visual • July 8, 2015 Elements of Design - Shape Individually we are ONE DROP together we are an OCEAN 2015 Annual Report nalalliance ance.org
- 60. 60Let's Get Visual • July 8, 2015 Elements of Design - Shape
- 61. 61Let's Get Visual • July 8, 2015 Elements of Design - Shape Vag Sriracha crucifix Intelligentsia Rebound Sriracha crucifix Intelligentsia Avante Garde Sriracha crucifix Intelligentsia Albertus Sriracha crucifix Intelligentsia Minion Sriracha crucifix Intelligentsia Anarko Sriracha crucifix Intelligentsia Arid Sriracha crucifix Intelligentsia Impact Sriracha crucifix Intelligentsia
- 62. 62Let's Get Visual • July 8, 2015 Elements of Design - Scale/Size THE WORLD IS FLAT THE WORLD IS FLAT
- 63. 63Let's Get Visual • July 8, 2015 Elements of Design - Scale/Size
- 64. 64Let's Get Visual • July 8, 2015 Elements of Design - Scale/Size
- 65. 65Let's Get Visual • July 8, 2015 Elements of Design - Scale/Size
- 66. 66Let's Get Visual • July 8, 2015 Elements of Design - Scale/Size
- 67. 67Let's Get Visual • July 8, 2015 Elements of Design - Texture
- 68. 68Let's Get Visual • July 8, 2015 Elements of Design - Texture
- 69. 69Let's Get Visual • July 8, 2015 Elements of Design - Texture
- 70. 70Let's Get Visual • July 8, 2015 WHITESPACE Elements of Design - Space
- 71. 71Let's Get Visual • July 8, 2015 Elements of Design - Space
- 72. 72Let's Get Visual • July 8, 2015 Elements of Design - Space
- 73. 73Let's Get Visual • July 8, 2015 Elements of Design - Space
- 74. 74Let's Get Visual • July 8, 2015 Elements of Design - Space • Move related elements together • Decrease the spacing between lines of text, • Don’t butt text against a solid shape • Don’t be afraid to leave empty space
- 75. 75Let's Get Visual • July 8, 2015 Elements of Design - Space
- 76. 76Let's Get Visual • July 8, 2015 Elements of Design - Space
- 77. 77Let's Get Visual • July 8, 2015 Typography Comic Sans Papyrus Times New Roman Sand
- 78. 78Let's Get Visual • July 8, 2015 Typography Serif Display Sans-serif Text Craft beer you probably haven't heard of them readymade lo-fi High Life raw denim. Hoodie leggings flannel bespoke beard put a bird on it pug polaroid banjo, VHS aesthetic messenger bag shabby chic. Wolf Williams- burg Helvetica Pitchfork Intelligentsia, food truck pickled Banksy cred squid tattooed. Wes Anderson Etsy 3 wolf moon selfies, butcher banh mi hella bitters occupy asym- metrical Intelligentsia Thundercats drinking Craft beer you probably haven't heard of them readymade lo-fi High Life raw denim. Hoodie leggings flannel bespoke beard put a bird on it pug polaroid banjo, VHS aesthetic messenger bag shabby chic. Wolf Williamsburg Helvetica Pitchfork Intelligentsia, food truck pickled Banksy cred squid tattooed. Wes Anderson Etsy 3 wolf moon selfies, butcher banh mi hella bitters occupy asymmetrical Intelligentsia Thundercats drinking vinegar. Taxidermy cray Vice McSwee- ney's occupy, cliche drinking vinegar typewriter shabby chic Intelligentsia Echo Park.
- 79. 79Let's Get Visual • July 8, 2015 Typography - hand written
- 80. 80Let's Get Visual • July 8, 2015 Resources (1 of 6) A Smile in the Mind https://www.pinterest.com/madebyberry/a-smile-in-the-mind-witty-thinking-in-design/
- 81. 81Let's Get Visual • July 8, 2015 Resources (2 of 6) FontSquirrel.com
- 82. 82Let's Get Visual • July 8, 2015 Resources (3 of 6) Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Lorem Ipsum Dolar Sed ut perspeciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. 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- 83. 83Let's Get Visual • July 8, 2015 Resources (4 of 6) logo feedback Worksheet julia@stonesoupcreative.com tel 212-721-9764 www.stonesoupcreative.com What to come prepared with at our logo presentation: • An open mind and an enthusiasm for change • Your opinions on the logos as they relate to your organization’s goals, not necessarily just your personal preferences • The logo is not the only element of your brand identity. It is a part of the whole picture, but not THE whole picture. You will be utilizing the logo within an entire brand system, with other ele- ments such as color, typography, images, art, etc., that help to complete your unique story. In other words, the logo does not necessarily have to communicate everything you stand for • The ability to narrow down your selection in an efficient manner and give clear feedback on what logo you’d like to move forward with and what, if any, changes you may have Questions to ask yourself as you review the options: ❏ Is it impactful? Does it stand out or catch your eye? ❏ Is it meaningful? Does it support your business goals and objectives? ❏ Is it flexible (will it work across different media, such as on your website and in print)? ❏ Is it differentiated enough from your ‘competition’? ❏ Will it work for you both in color and in black and white? ❏ Do you need a tagline with it and if so, will it accommodate one? ❏ What are your thoughts on the type treatments? ❏ What are your thoughts on the color selections? Logo Feedback Worksheets WORKSHEET LOGO EVALUATION Use the following checklist of criteria to either assess the state of your current logo, or evaluate a newly re-designed logo. 1. Simple: Is your logo aesthetically sound, with no extraneous elements? 2. Memorable: Will your logo stick in people’s minds? Does it involve the viewer in some way? 3. Perfectly Executed: Is the logo crisp, clear, easy to read and understand? 4. Meaningful: Does your logo give a sense of what you do or convey the impact you have? Does it support your organization’s goals and objectives? 5. Unique: Does your logo distinguish you from other organizations? Does it have a unique look? Does it avoid obvious visual clichés? 6. Impactful: Does your logo convey a sense of hope or other positive emotion? Does it stand out and catch your eye? 7. Authentic: Does your logo match the tone of your organization? Is it appropriate to your audience and sector? Does it feel genuine and appropriate for what you do, who do it for and who you want to reach? 8. Sophisticated: Does your logo convey a sense of professionalism? 9. Fresh: Does your logo look current and not dated? Does it have enduring value? Does it avoid trends? Will it stand the test of time, and look just as fresh in several years as it does now? 10. Flexible: Will the logo reproduce well in small sizes and on a computer screen? Does it look just as good in one color or black and white as it does in full color? adapted from Red Rooster Group, redroostergroup.com tel 212-721-9764 web www.stonesoupcreative.com
- 84. 84Let's Get Visual • July 8, 2015 Resources (5 of 6) D.I.Y.
- 85. 85Let's Get Visual • July 8, 2015 Resources (6 of 6) Adobe Color - https://color.adobe.com
- 86. 86Let's Get Visual • July 8, 2015 What will be your next step?
- 87. 87Let's Get Visual • July 8, 2015 Thank You! julia@stonesoupcreative.com facebook.com/stonesoupcreative 212.721.9764 www.stonesoupcreative.com
- 88. 88Let's Get Visual • July 8, 2015 Alignment - the grid
- 89. 89Let's Get Visual • July 8, 2015
- 90. 90Let's Get Visual • July 8, 2015 Elements of Design - Shape Character Personality Tone Peaceful Refuge Diversity Urban Setting Welcoming Atmosphere Transforming Lives Reflective, Subdued Eclectic, Variety Contemporary, Hip Friendly, Warm Active, Powerful Quiet Colorful Bold Warm Dynamic