Designer vs Client
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The document outlines the challenges designers face when working with clients, emphasizing the importance of clear communication and defined expectations. It highlights common errors such as not informing clients about file requirements and failing to listen to client feedback, which can lead to misunderstandings and dissatisfaction. Additionally, it stresses the need for designers to establish upfront agreements regarding project details, including proposals, edits, and pricing to avoid conflicts later on.
Designer vs Client
- 1. DESIGNER vs CLIENT by Stefano Virgilli, Adobe Design Master @ LAB School Photo: All rights reserved by aaardvaark http://www.flickr.com/photos/ozjulian/163274570/sizes/z/in/photostream/
- 3. Take a designer... Characters designed with WeeMee iPhone application.
- 4. Put on some clothes!
- 5. Give him a computer...
- 6. Give him a computer... Apple computer ;)
- 7. Put him in the right creative environment...
- 8. with lots of caffeine ;)
- 9. And here you go... an happy designer!
- 10. Ready for your first client?
- 11. Ready for your first client? YES!
- 13. Ladys and Gentlemen... THE CLIENT
- 14. Designer is very excited!
- 15. Designer is motivated! I am going to use my creativity to make a lot of money!
- 16. Designer is determined! Design is my passion and will impress the client!
- 18. She is NOT a designer.
- 19. FIRST MEETING: Client describes job scope
- 20. SCOPE: “Make a poster for our products.”
- 21. FIRST MEETING: Designer listen carefully and thinks...
- 22. FIRST MEETING: “This is an easy task. I will do this, that...”
- 25. Client send the images for the poster to the Designer...
- 26. 2 Microsoft Word documents and 3 Power Point files (including logo).
- 27. ERROR #1: Missing file requirements.
- 28. A good Designer should have informed Client that source images are required.
- 29. Also, define “source images” and require specific file formats.
- 30. Logo file format should be .AI or .PDF Worst case a vector encapsuled in a EPS All the other images should be in JPG or TIF
- 31. Client may ignore the basic rules of design. Designer should guide Client.
- 32. GUILTY!
- 34. Designer show the first proposal to Client.
- 35. Client is very excited.
- 36. Well... not really. Client says: “I don’t like it.”
- 37. “What?!”
- 38. “I spent hours on it. I have also used a golden formula to balance the layout. And the colours are just awesome!”
- 39. ERROR #2: Ask and listen. Don’t comment.
- 40. A good Designer should think as a client, and work as a designer.
- 41. Client does not want to become a designer. Golden proportion and colour tehory are out of client’s scope.
- 42. Client may not be able to articulate the reasons why does not like the artwork. Ask the client to provide some reasons.
- 43. Maybe the problem lies in something as simple as “wrong font”, but Client may not know how to formulate.
- 44. GUILTY!
- 46. After 20 hours and 4 proposals, Designer is no longer motivated, and keep changing everything without directions to follow.
- 47. Designer says: “I have worked 20 hours and made 4 changes. Do you know how much money I am losing here?”
- 48. Designer says: “I want more money.”
- 49. Client replies: “You gave us a price. We agreed on it. No changes.”
- 50. ERROR #3: Money, hours and edits are stated upfront. Changes are not welcome.
- 51. A good Designer should write proper quotations. State everything on black and white. And stick to the contract.
- 52. State clearly: • Number of proposals • Max number of edits • Max number of hours • Price of extra edits • Price of extra hours
- 53. As long as Edits and Hours are not stated, Client may assume that they are unlimited. Better to clarify upfront.
- 54. GUILTY!
- 55. “You price yourself like dirt, you’ll be treated like it.” http://clientsfromhell.net/post/2178060904/on-dirt Other clients from hell: http://clientsfromhell.net/
- 56. BE AN HAPPY DESIGNER!
- 57. Links: http://creativecrew.org.sg Creative Crew (Singapore) - Adobe User Group http://lab.edu.sg Adobe Authorized Training Centre Singapore http://www.virgilli.com Stefano Virgilli’s website