COMP 4010 - Lecture 7: Introduction to Augmented Reality
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This document presents a comprehensive overview of augmented reality (AR), detailing its history, definitions, key technologies, and various applications across different sectors. It highlights the evolution of AR from early experiments in the 1960s to its recent commercialization and integration into mobile and web platforms. Additionally, it discusses AR's impact on marketing, gaming, and potential future applications in fields like education and medicine.
![Augmented Reality Definition
•Defining Characteristics [Azuma 97]
• Combines Real andVirtual Images
• Both can be seen at the same time
• Interactive in real-time
• The virtual content can be interacted with
• Registered in 3D
• Virtual objects appear fixed in space
Azuma, R. T. (1997). A survey of augmented reality. Presence, 6(4), 355-385.](https://image.slidesharecdn.com/lecture7-introar-170907025259/85/COMP-4010-Lecture-7-Introduction-to-Augmented-Reality-3-320.jpg)
![Academic Research Beginning
• 1994: Motion stabilized display [Azuma]
• 1995: Fiducial tracking in video [Bajura / Neumann]
• 1996: UNC hybrid magnetic-vision tracker](https://image.slidesharecdn.com/lecture7-introar-170907025259/85/COMP-4010-Lecture-7-Introduction-to-Augmented-Reality-19-320.jpg)
COMP 4010 - Lecture 7: Introduction to Augmented Reality
- 1. LECTURE 7: INTRODUCTION TO AUGMENTED REALITY COMP 4010 – Virtual Reality Semester 5 – 2017 Bruce Thomas, Mark Billinghurst University of South Australia September 7th 2017
- 2. Augmented Reality 1977 – Star Wars
- 3. Augmented Reality Definition •Defining Characteristics [Azuma 97] • Combines Real andVirtual Images • Both can be seen at the same time • Interactive in real-time • The virtual content can be interacted with • Registered in 3D • Virtual objects appear fixed in space Azuma, R. T. (1997). A survey of augmented reality. Presence, 6(4), 355-385.
- 4. CNN 2008 Election Demo https://www.youtube.com/watch?v=v7fQ_EsMJMs
- 5. • Put AR pictures here Augmented Reality Examples
- 8. Pepper’s Ghost (1862) • Dates back to Giambattista della Porta (1584)
- 9. The Master Key (1901) – AR Glass • "It consists of this pair of spectacles. While you wear them every one you meet will be marked upon the forehead with a letter indicating his or her character. The good will bear the letter 'G,' the evil the letter 'E.' … Thus you may determine by a single look the true natures of all those you encounter.” L. Frank Baum
- 10. Early HUD (1958) F16 – Head Up Display
- 11. First HMD • Philco Headsight (1961) – Remote Camera Viewing
- 12. Sutherland HMD • 1968: Sutherland / Sproull’s first HMD system • see-through
- 14. USAirforce HMDs 1960 - 70’s: US Air Force HMDs (T. Furness III)
- 15. SuperCockpit Program 1970 - 80’s: US Air Force Super Cockpit (T. Furness III)
- 16. Modern Airforce HMDs • Honeywell Integrated Helmet and Display Sighting System (IHADSS) on AH-64 Apache attack helicopter in 1985
- 17. F35- HMD Demo (2014) • https://www.youtube.com/watch?v=Ay6g66FbkmQ
- 18. First Industrial Use • Early 1990’s: Boeing coined the term “AR.” Wire harness assembly application begun (T. Caudell, D. Mizell).
- 19. Academic Research Beginning • 1994: Motion stabilized display [Azuma] • 1995: Fiducial tracking in video [Bajura / Neumann] • 1996: UNC hybrid magnetic-vision tracker
- 20. Development of the Field • 1996: MIT Wearable Computing efforts • 1998: Dedicated conferences begin (ISMAR) • Late 90’s: Collaboration, outdoor, interaction • Late 90’s:Augmented sports broadcasts
- 21. Development of Tools •1996 CyberCode (Rekimoto) • First matrix code tracking •1999 ARToolKit (Kato & Billinghurst) • Open source tracking library
- 23. Mobile/Wearable Systems • 1995 Navicam (Rekimoto) • Handheld AR • 1997 Touring Machine (Feiner) • Backpack AR • GPS, see-through display
- 24. History Summary •1960’s – 80’s: Early Experimentation •1980’s – 90’s: Basic Research • Tracking, displays •1995 – 2005:Tools/Applications • Interaction, usability, theory •2005 - : Commercial Applications • Games, Medical, Industry
- 25. 2007 -AR Reaches Mainstream • MIT Technology Review • March 2007 • list of the 10 most exciting technologies • Economist • Dec 6th 2007 • Reality, only better
- 26. 2009 -AR in Magazines • Esquire Magazine • Dec 2009 issue • 12 pages AR content • Many Others • Wired • Colors • Red Bull • Etc
- 29. 2008 - Browser BasedAR • Flash + camera + 3D graphics • ARToolKit ported to Flash • High impact • High marketing value • Large potential install base • 1.6 Billion web users • Ease of development • Lots of developers, mature tools • Low cost of entry • Browser, web camera
- 30. Demo: GE Smart Grid • https://www.youtube.com/watch?v=vJO_AZkCL9U
- 31. 2005 - Mobile PhoneAR •Mobile Phones • camera • processor • display •AR on Mobile Phones • Simple graphics • Optimized computer vision • Collaborative Interaction
- 32. ARAdvertising (HIT Lab NZ 2007) • Txt message to download AR application (200K) • See virtual content popping out of real paper advert • Tested May 2007 by Saatchi and Saatchi
- 35. 2009 - Outdoor Information Overlay • Mobile phone based • Tag real world locations • GPS + Compass input • Overlay graphics on live video • Applications • Travel guide,Advertising, etc • Wikitude, Layar, etc.. • iOS/Android, Public API released
- 36. Layar Demo (2007) • https://www.youtube.com/watch?v=b64_16K2e08
- 37. Google Glass (2011 - )
- 39. Epson Moverio BT-200 ▪ Stereo see-through display ($700) ▪ 960 x 540 pixels, 23 degree FOV, 60Hz, 88g ▪ Android Powered, separate controller ▪ VGA camera, GPS, gyro, accelerometer
- 40. Hololens (2016) • Integrated system – Windows • Stereo see-through display • Depth sensing tracking • Voice and gesture interaction
- 43. Mobile Camera AR Apps (2015 - ) • SnapChat - Lenses, World Lenses • Cinco de Mayo lens > 225 million views • Facebook - Camera Effects • Google – Word Lens/Translate
- 44. ARKit/ARcore (2017) • Visual Inertial Odometry (VIO) systems • Mobile phone pose tracked by • Camera (Visual), Accelerometer & Gyroscope (Intertial) • Features • Plane detection, lighting detection, hardware optimisation • Links • https://developer.apple.com/arkit/ https://developers.google.com/ar/
- 46. • Weak AR • Imprecise tracking • No knowledge of environment • Limited interactivity • Handheld AR • Strong AR • Very accurate tracking • Seamless integration into real world • Natural interaction • Head mounted AR Strong vs. Weak AR
- 47. Augmented RealityToday •KeyTechnologies Available •Robust tracking (ComputerVision, GPS/sensors) •Display (Handheld, HMDs) •Input Devices (Kinect, etc) •Developer tools (Vuforia,ARToolKit) •Commercial Business Growing •Gaming, GPS/Mobile, Online Advertisement • >$600 Million USD in 2016
- 48. AR BusinessToday • Marketing • Web-based, mobile • Mobile AR • Geo-located information and service • Driving demand for high end phones • Gaming • Mobile, Physical input (Kinect, PS Move) • Upcoming areas • Manufacturing, Medical, Military
- 49. AR Business Today • Around $600 Million USD in 2014 (>$2B 2016) • 70-80+% Games and Marketing
- 52. Crossing the Chasm - 5-10 years
- 53. Market Projections cf. 2014 computer game market = $84 Billion USD
- 54. Forecast Number of Users
- 55. Pokemon GO Killer Combo: brand + social + mobile + geo-location + AR
- 56. Pokemon GO Effect • Fastest App to reach $500 million in Revenue • Only 63 days after launch, > $1 Billion in 6 months • Over 500 million downloads, > 25 million DAU • Nintendo stock price up by 50% (gain of $9 Billion USD)
- 57. Summary • Augmented Reality has a long history going back to the 1960’s • Interest in AR has exploded over the last few years and is being commercialized quickly • AR is growing in a number of areas • Mobile AR • Web based AR • Marketing experiences
- 59. • Web based AR • Flash, HTML 5 based AR • Marketing, education • Outdoor Mobile AR • GPS, compass tracking • Viewing Points of Interest in real world • Eg: Junaio, Layar, Wikitude • Handheld AR • Vision based tracking • Marketing, gaming • Location Based Experiences • HMD, fixed screens • Museums, point of sale, advertising Typical AR Experiences
- 60. AR Books – MarkerlessTracking
- 61. Example: Haunted Book/AR Book • Camera hidden in lamp object • AR content seamlessly integrated into real book • Natural page turning/manipulation interaction Scherrer, C., Pilet, J., Fua, P., & Lepetit, V. (2008, September). The haunted book. In Proceedings of the 7th IEEE/ACM international Symposium on Mixed and Augmented Reality (pp. 163-164). IEEE Computer Society.
- 63. Gaming:Rock-em Sock-em • Shared AR Demo • Markerless tracking
- 65. Sales and Marketing • Connect with brands and branded objects • Location Based Experiences • Lynx Angels • Web based • Rayban glasses • Mobile • Ford Ka campaign • Print based • Red Bull Magazine
- 66. Pepsi AR Experience (2014) • Video see-through AR in bus shelter • Bus shelter appears under attack
- 68. Assembly and Maintenance © 1993 S. Feiner, B. MacIntyre, & D. Seligmann, Columbia University © 1996 S. Feiner, B. MacIntyre, & A. Webster, Columbia University
- 69. Maintenance Systems • Ngrain • http://www.ngrain.com/ • Training authoring tool • Model based AR tracking • ScopeAR • http://www.scopear.com/ • Remote assistance • Image based tracking
- 71. MedicalARTrials ú Sauer et al. 2000 at Siemens Corporate Research, NJ ú Stereo video see through F. Sauer, Ali Khamene, S. Vogt: An Augmented Reality Navigation System with a Single-Camera Tracker: System Design and Needle Biopsy Phantom Trial, MICCAI 2002
- 73. Interactive Museum Experiences § BlackMagic § Virtual America’s Cup § 410,000 people in six months § MagicPlanet § TeManawa science museum § Virtual Astronomy § Collaborative AR experience § ARVolcano § Interactive AR kiosk § Scienceworks museum, Melbourne
- 76. Collaboration Example: Holoportation • Augmented Reality + 3D capture + high bandwidth • http://research.microsoft.com/en-us/projects/holoportation/
- 78. Summary •AR technology can be used to develop a wide range of applications •Promising application areas include • Games • Education • Engineering • Medicine • Museums • Etc..