Wijze Case: A/B testing
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The document describes an A/B test process to increase conversions of quote requests on a company's contact form. It identifies exit points from Google Analytics, sets up an alternative page, runs an A/B test between the original and alternative pages, and interprets the results. The results showed the improved version yielded 34.32% more conversions. If they received 3000 visitors per month originally getting 600 quote requests, the new page would result in 840 quote requests per month, a 240 request increase.
Wijze Case: A/B testing
- 1. A/B Testing
- 2. Process
- 3. Operate
- 4. Operate Traffic SEO, SEA, social advertising, affiliate marketing... Optimize analytics, A/B testing, continuous development... Engage social media, e-mail marketing... integrated approach!
- 5. Optimize
- 6. A/B testing
- 8. Situation Contactform: request price offer. Analysing Google Analytics: important exit pages. Doel Increase conversions: quote requests.
- 10. Actions ‣ Identify exit points in Google Analytics ‣ Setup alternative page ‣ Setup A/B test ‣ Interpret the results
- 11. Original page:
- 13. A/B test
- 14. A/B test
- 15. Result ‣ Improved version yields 34,32% extra conversions.
- 16. Result ‣ If 3000 visitors/month: from 600 to 840 quote requests. ‣ New page = 240 more quote requests each month!
- 17. Process
- 18. We will make you awesome in digital. We deliver strategy, execution and tools to help you score in digital.
- 19. Questions?
- 20. Wijs bvba Voorhavenlaan 31/3 9000 GENT 09 335 22 80 09 330 09 83 http://wijs.be info@wijs.be BE 0473.071.275