Basebuilder
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Basebuilder specializes in converting anonymous consumers into rich customer profiles through email registrations, achieving conversion rates of 8% to 30% via performance-based campaigns. Their services include designing, distributing vouchers, and maintaining campaign sites with real-time CRM connections for effective profiling and conversion tracking. With nine years of experience in Europe and a growing presence in North America, Basebuilder offers a full-service solution that minimizes internal resource demands for clients.
Basebuilder
- 1. Basebuilder ● Thomas Hess ● GM North America ● thomas.hess@basebuilder.ca ● M 289 983 0922 ● www.basebuilder.com How to Convert Anonymous Consumers to Rich Consenting Customer Profiles
- 2. Email Registrations A strong email database is a long-term marketing asset which can be used repeatedly, at very low cost, to generate revenue. Our customers use Basebuilder campaigns to activate anonymous consumers to register for email newsletters, and to create rich consenting customer profiles. We achieve up to 30% conversion rates* for retailers and brands, and we work on a performance-based fee per registration. *: 30% conversion rate achieved in 2015 for department store chain CASA, in France and Belgium. 100,000 email addresses from 340,000 in-store visitors. Campaign flow: https://vimeo.com/121115850 Case studies: www.basebuilder.ca/cases
- 3. Campaign Flow Customers receive voucher in-pack or at cash register Activation to participate in the online campaign • Registration • Profiling through incentive-based questions • Receive incentives, prizes Measurable results, performance-based payment.
- 4. Guaranteed Results 9 years of experience in conversion campaigns has allowed us to optimize our campaign flows and develop a strong technology platform. Conversion Conversion rates to registered participant: 8% to 30%. 8% is the minimum. Higher rates possible with good in-store management (handing out vouchers) and prizes. Data Quality Campaigns capture data of customers who have given consent, ensuring effective engagement efforts. Average open rate of first e-newsletter: 45% to 65%
- 5. Measurable Results Profiling information gender age location, etc. Real-time results per location: identify location-specific opportunities improve conversion rates
- 6. Full - Service Service includes: Design, production, distribution of vouchers to locations Creation and maintenance responsive campaign site Real-time connection with your CRM allows for • enriching of existing customer profiles • separate campaign flows for existing segments Real-time dashboard for conversion tracking per store Project management, coordination, reporting First line support for store managers and customers Client is responsible for: Handing out the vouchers at the location
- 7. Why Basebuilder Full service means minimal internal resources required Performance-based payment: agreed-upon fee per participant Conversion rates 8% to 30% Fast turnaround: live in 5 to 8 weeks Real-time connection with your CRM Real-time dashboard for conversion tracking per store Solid technical platform ensures scalability, fraud detection, CASL compliance etc. 9 years experience in delivering conversion campaigns for large retailers in Europe: C&A, V&D, Hunkemöller, Ikea, La Place
- 8. Bart Smit toys (www.bartsmit.com) 1,500,000 vouchers distributed in 235 stores 360,500 registrations 325,000 new email accounts 64,000 web visits 68,000 Facebook Likes
- 9. LaPlace Restaurants (www.laplace.com) 4M vouchers distributed in 263 restaurants 623,683 registrations 412,000 new email accounts
- 10. WE Fashion (www.wefashion.com) 840,000 vouchers distributed in 146 stores 174,000 registrations 125,000 new email accounts 117,000 unique web visitors 844 direct sales: $75,000
- 11. Department Store V&D (www.vd.nl) 7.2M vouchers distributed in 63 stores 725,000 registrations 623,500 new email accounts
- 12. A Product of Clansman BV, The Netherlands Clansman supports clients to develop 1-to-1 engagement with consumers using turn-key marketing solutions offered on a performance-based fee. Clansman is a market leader in online activation and acquisition, with clients in Retail, Travel, Restaurants and FMCG such as: Beiersdorf, C&A, Douwe Egberts, Expedia, HEMA, Hunkemöller, Macintosh Retail Group, Renault, Rituals Cosmetics, Sony, Thomas Cook, V&D. The company was established in 2007, and employs 30 specialists in Utrecht, The Netherlands. We operate throughout Europe and are rolling out in North America. We are the proud recipient of Deloitte’s Technology Fast50 Awards from 2010 to 2014, and the 2014 High Growth Award of Rabobank / Grant Thornton.
- 13. Basebuilder ● Thomas Hess ● GM North America ● thomas.hess@basebuilder.ca ● M 289 983 0922 ● www.basebuilder.com Final