Essential On-Page SEO
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This document provides tips for on-page SEO essentials, including using a reliable hosting provider, having a topic-centric site architecture, adding SSL, making the site mobile-responsive, optimizing page speeds by reducing image sizes and using responsive images, optimizing meta tags, using structured data, and checking for and monitoring errors. It emphasizes the importance of page speed, mobile-friendliness, and addressing what Google prioritizes in its algorithms.
Essential On-Page SEO
- 1. Essential On-Page SEO Everything you need to do before you start promoting your site
- 2. 2 1. Don’t use a 💩hosting provider
- 3. 2. Make site architecture topic centric
- 4. 3. Consider adding SSL
- 5. 4. Make your site mobile/responsive
- 6. 6 +
- 7. 7 Foundation
- 9. 5. Make ALL THE THINGS faster!
- 10. 10 Reduce the size of all images
- 11. 11 Use SVG for simple images
- 12. 12 Use ImageOptim for JPG and PNG
- 13. 13 EWWW Image Optimizer plugin for WordPress
- 14. 14 Create smaller versions for mobile 1024px 800px 550px 360px
- 15. 15 Use SRCSET to deliver the correct image <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
- 16. 16 Specify device width <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
- 17. 17 Specify High DPI <img alt="my awesome cat" src="image.png" srcset="cat-hd.png 2x, cat-med.png 640w, cat-med-hd.png 640w 2x" />
- 18. 18 Create different versions for the best UX Mobile Desktop
- 19. 19 WordPress Plugin for SRCSET SrcSet Responsive Images for WP http://raven.link/srcsetwp
- 20. 20 Use Google PageSpeed Insights
- 21. 21 You will never see a perfect score
- 22. 22 What it looks like
- 24. 24 The tool is actually a cruel joke
- 25. 25 Can’t win with offsite code
- 26. 26 WordPress plugins will ruin your day
- 27. @RavenJon | raventools.com Stages of PageSpeed Insights Grief 27 • Denial • Anger • Bargaining • Depression • Acceptance
- 28. 28 Fix your size-tap targets
- 29. 29 Go nuts and use inline CSS
- 30. 6. Don’t forget the META
- 33. 33 Use OpenGraph
- 34. 34 Yoast’s SEO Plugin for WordPress
- 35. 7. Use structured data
- 36. 36 Use schema.org to enhance listings
- 38. 38
- 39. 39 WordPress plugin for schema.org Schema Creator http://raven.link/schemawp
- 40. 40 HTML attributes for mobile/UX
- 41. 41 type="number"
- 42. 42 type="date"
- 43. 43 type="tel"
- 44. 8. If it makes sense to
- 45. 45 Speed = Ranking Factor
- 46. 46 Mobile = Ranking Factor
- 47. What can we assume moving forward?
- 50. 50 knows ALL THE THINGS!
- 52. 9. Check and monitor for errors
- 54. 54 Check robots.txt using SEO Book’s tool http://raven.link/robots
- 56. Presented by Jon Henshaw @RavenJon slideshare.net/raventools Thanks!