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Assignment 8: Individual
Coursework presentation
         Draft 2
A


Draft 2 Feedback Video is posted on my
 blog
B
DEVELOPING CELEBRITY & AUDIENCE D
            TOPIC..
A) What is the purpose of the documentary?

 The purpose is to show viewers how much celebrities
have changed and how active they have now become in
                      our lives.

  Also, to provide an unbiased view throughout the
  documentary and allow viewers to form their own
                       opinions
B) What would people learn about this topic
from your documentary?

They would learn about the different social media and
     how they make it easier for audience to be
                   participatory.
C) What style of documentary is it? Explain
why/how

Observatory because..
• Celebrity case studies will be viewed and analysed
• Footage of participatory audience will be shown

Informative because..
• Changing audience information
• Social media types and what they provide etc
D) A documentary series about
‘Celebrity & Audience: Then and Now’
Episode 1: How celebrities become famous?
Sport, tv, music, film etc
Episode 2: What does it really meant to be a
celebrity? Celebrities then and now (case
studies) etc
Episode 3: How audiences have changed in how
participatory they are (tv shows, concerts, social
network etc)
AUDIENCE                            E
Who is the audience? Why?
Audience: 17-34 year old females
British and American, interested in social networking
  sites, blogging, watching film and television

Because..
• They use social media a lot more
• They watch have a greater interest in all aspects of
  celebrity life
Who is the target audience? Why?
17-26 year old females
Ethnicity: British and minority ethnic groups
Interests: crime/factual television, debating and
   socialising regularly

Because..
• They use social media regularly
• They are a lot more participatory as audience
Who is the secondary audience? Why?

32-38 year olds

• Could be interested in the great change in
  celebrity and audience over the years
Is it a niche or mass audience? Why?

Mass because..

• A lot of the public interact with social media
• A vast majority idolise a type of celebrity
• Many have been an audience at some point in
  time
Relate your target audience to channel/time
shown

It will be shown on ITV2 at 9pm because..

• Target audience would be home from work
  and other commitments
• Other shows targeted to that audience will be
  on after that time
Connect purpose to audience – why should/do
they want to learn about this topic?

 Almost everybody interacts with social media
   and is an audience to some kind of celebrity
H



Inspiration
Fearne Cotton and..

          Establishing shot
          highlighting
          lavish life




          Interviewing Craig David
          about his life then and
          now
Presenter taking part in
activities during
documentary




 Close up – greater
 detail




Voiceover – guides
and informs
audience
throughout
documentary
One Direction: A Year in the Making




    Archival
    footage –             Hashtag for twitter
    highlights            – celebrities rely on
    journey               audience to interact
                          with social media
Establishing
shot – a                                   Interview –
reminder of                                the audience
how it was                                 get a
auditioning                                trustworthy
                                           account of his
                                           experience




               Font, 12 months earlier..
               Bold white capitals =
               importance
CHANNEL & TIME                               I
ITV 2 because..

• firm tradition of celebrity based topics are shown
• documentaries show the change in time for celebrity
& audience




         Fearne Cotton and..      One Direction: Year in
                                  the making
CONVENTION           USE   DEVELOP   CHALLENGE   DESCRIPTION
Archival footage                                 Footage of
                                                audience and
                                                 celebrities for
                                                 evidence

                                                 Houses, arenas,
Establishing shots                              studios etc

Interview                                       Interview with
                                                 public,
                                                 sociologists,
                                                 psychologists
Voiceover                                        Not just at the
                                                start but
                                                 throughout
Supporting images                               Images of
                                                 celebrities and
                                                 audience


Presenter                                       Presenter will
                                                 be a media
                                                 student
Establishing shot
• Where celebrities & audiences meet
• Where they are individually
Use of presenter/voiceover
• A media student studying about audience
  theories etc
• Presenter actually has relevance/knowledge
  to topic
Public Interviews
• Discuss why celebrities are admired
• Audience participation then and now
• Which celebrities they admire & why?
Expert interviews (with titles)
• Bold, white titles
• Sociologists – theories concerning people in
  society
• Psychologists – theories concerning
  attachment, admiration and relationships
Supporting Footage/Photographs
• Photographs of audiences’ participation then
  and now
• Photographs of celebrities then and now
• Footage of concerts, signings etc
• Footage of audience participation then and
  now
Use of statistics, graph or diagram
• Diagram for celebrities most respected/current
Structure
2 min introduction           1 min introduction   2 min       Last 10-20 seconds
(series)                     (episode)            (to focus   (preview to next
                                                  on first    episode)
                                                  subtopic of
                                                  episode)

Celebrity & audience         Audience                         What it means to
participation then and now   interaction with     the         be a celebrity, idea
throughout..                 celebrities then and changing    of instant fame e.g
•Tv                          now                  types of    olympians are now
•Film                                             audience    global stars
• sport
• music
Why do ordinary people
have so much respect for
      celebrities?
CELEBRITY IDOLISATION
Why do people idolise celebrities?

• More than just public figures
• With support of internet celebrities are more
  apparent in their lives
• Difference in lives
Narcissistic Idolisation
• Researcher Heinz Kohut says “idolisation is a
  developmentally appropriate response to being
  a child“ and “adolescents engage in idolisation in
  order to compensate for the narcissistic injury of
  the inevitable failure of one's parents to live up
  to their child's lofty needs and desires.”

• This suggests that because that because parents
  aren’t the epic figure children aspire to, they
  avert focus to people living up to their
  expectations by leading extremely lavish lives.

                                   www.ehow.co.uk

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Assignment 8 draft 3 part 1

  • 1. Assignment 8: Individual Coursework presentation Draft 2
  • 2. A Draft 2 Feedback Video is posted on my blog
  • 3. B
  • 4. DEVELOPING CELEBRITY & AUDIENCE D TOPIC.. A) What is the purpose of the documentary? The purpose is to show viewers how much celebrities have changed and how active they have now become in our lives. Also, to provide an unbiased view throughout the documentary and allow viewers to form their own opinions
  • 5. B) What would people learn about this topic from your documentary? They would learn about the different social media and how they make it easier for audience to be participatory.
  • 6. C) What style of documentary is it? Explain why/how Observatory because.. • Celebrity case studies will be viewed and analysed • Footage of participatory audience will be shown Informative because.. • Changing audience information • Social media types and what they provide etc
  • 7. D) A documentary series about ‘Celebrity & Audience: Then and Now’ Episode 1: How celebrities become famous? Sport, tv, music, film etc Episode 2: What does it really meant to be a celebrity? Celebrities then and now (case studies) etc Episode 3: How audiences have changed in how participatory they are (tv shows, concerts, social network etc)
  • 8. AUDIENCE E Who is the audience? Why? Audience: 17-34 year old females British and American, interested in social networking sites, blogging, watching film and television Because.. • They use social media a lot more • They watch have a greater interest in all aspects of celebrity life
  • 9. Who is the target audience? Why? 17-26 year old females Ethnicity: British and minority ethnic groups Interests: crime/factual television, debating and socialising regularly Because.. • They use social media regularly • They are a lot more participatory as audience
  • 10. Who is the secondary audience? Why? 32-38 year olds • Could be interested in the great change in celebrity and audience over the years
  • 11. Is it a niche or mass audience? Why? Mass because.. • A lot of the public interact with social media • A vast majority idolise a type of celebrity • Many have been an audience at some point in time
  • 12. Relate your target audience to channel/time shown It will be shown on ITV2 at 9pm because.. • Target audience would be home from work and other commitments • Other shows targeted to that audience will be on after that time
  • 13. Connect purpose to audience – why should/do they want to learn about this topic? Almost everybody interacts with social media and is an audience to some kind of celebrity
  • 15. Fearne Cotton and.. Establishing shot highlighting lavish life Interviewing Craig David about his life then and now
  • 16. Presenter taking part in activities during documentary Close up – greater detail Voiceover – guides and informs audience throughout documentary
  • 17. One Direction: A Year in the Making Archival footage – Hashtag for twitter highlights – celebrities rely on journey audience to interact with social media
  • 18. Establishing shot – a Interview – reminder of the audience how it was get a auditioning trustworthy account of his experience Font, 12 months earlier.. Bold white capitals = importance
  • 19. CHANNEL & TIME I ITV 2 because.. • firm tradition of celebrity based topics are shown • documentaries show the change in time for celebrity & audience Fearne Cotton and.. One Direction: Year in the making
  • 20. CONVENTION USE DEVELOP CHALLENGE DESCRIPTION Archival footage Footage of  audience and celebrities for evidence Houses, arenas, Establishing shots  studios etc Interview  Interview with public, sociologists, psychologists Voiceover Not just at the  start but throughout Supporting images  Images of celebrities and audience Presenter  Presenter will be a media student
  • 21. Establishing shot • Where celebrities & audiences meet • Where they are individually
  • 22. Use of presenter/voiceover • A media student studying about audience theories etc • Presenter actually has relevance/knowledge to topic
  • 23. Public Interviews • Discuss why celebrities are admired • Audience participation then and now • Which celebrities they admire & why?
  • 24. Expert interviews (with titles) • Bold, white titles • Sociologists – theories concerning people in society • Psychologists – theories concerning attachment, admiration and relationships
  • 25. Supporting Footage/Photographs • Photographs of audiences’ participation then and now • Photographs of celebrities then and now • Footage of concerts, signings etc • Footage of audience participation then and now
  • 26. Use of statistics, graph or diagram • Diagram for celebrities most respected/current
  • 27. Structure 2 min introduction 1 min introduction 2 min Last 10-20 seconds (series) (episode) (to focus (preview to next on first episode) subtopic of episode) Celebrity & audience Audience What it means to participation then and now interaction with the be a celebrity, idea throughout.. celebrities then and changing of instant fame e.g •Tv now types of olympians are now •Film audience global stars • sport • music
  • 28. Why do ordinary people have so much respect for celebrities?
  • 29. CELEBRITY IDOLISATION Why do people idolise celebrities? • More than just public figures • With support of internet celebrities are more apparent in their lives • Difference in lives
  • 30. Narcissistic Idolisation • Researcher Heinz Kohut says “idolisation is a developmentally appropriate response to being a child“ and “adolescents engage in idolisation in order to compensate for the narcissistic injury of the inevitable failure of one's parents to live up to their child's lofty needs and desires.” • This suggests that because that because parents aren’t the epic figure children aspire to, they avert focus to people living up to their expectations by leading extremely lavish lives. www.ehow.co.uk