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Evolution of boy bands
• The boy band phenomenon all started with
  the "mania" surrounding The Beatles and the
  latest boy band One Direction have now been
  made into action figures and other advertising
  forms, boy bands are changing.

• Over the past 50 years, there have been a
  number of coordinated, harmonizing boy
  bands, each of them just a bit different from
  the previous.
                               www.huffingtonpost.com
The audience are more interactive with the boy
bands nowadays because of..

• Meet and greet concerts
• Social media sharing photos and whereabouts
  to fans
• cd/book signings..
However audience participation could
          be declining..




 •   Because of the misuse of social networking sites, forms of audience
     participation could decrease as not all audience agree on audience
     participation techniques.
Evolution of girl bands
• 1950s – several girl bands started to produce
  songs that mixed doo wop harmonies and
  blues music

• Usually trios or quartets where there any lead
  vocalist, the others supported a background
  vocal.

• Girl bands flourished during the
  1960s, constant presence in bill board charts
                                www.history-of-rock.com
• Now girl groups are being formed through
  talent shows such as Girls Aloud and Little
  Mix.
• The audience now have a say in how girl
  bands progress and their formation




                                 www.history-of-rock.com
Celebrity Case Studies
Marilyn Monroe

• An American actress, model and singer. Starting
  off as a model then got a film contract with 20th
  century Fox for which she is most known for.

• She started off the label ‘blonde bombshell’

• She’s still well known for her beauty and intellect,
  many still get inspiration from her quotes.
• She’s still a celebrity brand 50 years after her
  death
• However audience participation didn’t start
  until after her legacy
Kim Kardashian




• Didn’t find fame through talent but instead a leaked
  video, showing how media now has a lot to play in initial
  stardom

• Audience is very participatory in her daily life as she and her
  family members have a string of reality tv shows including
  Keeping Up With The Kardashians, Kourtney and Kim Take New
  York etc
How are celebrities
    famous?
TV




• From being contestants on reality tv/talent shows to becoming presenters
  and artists.
• Gone from ordinary to stars
• Reality tv provides a platform for ordinary people to become famous
Internet


• Youtube allows ordinary people to post videos that
  are viewed by millions.

• Home videos can be projected to worldwide
  platform

• Ordinary people can develop new personas through
  Youtube
Film




One huge film can turn ordinary people into global superstars
Importance of franchises..




• Celebrities rely on franchises for consecutive work
  like Indiana Jones and Harry Potter.
• Successful movie franchises means that actors are
  expected to reprise their roles for each sequel,
  increasing their fame and net worth.
Sport

Olympians have now been fast
tracked to the world of
celebrity:

• Tom Daley is now getting
  celebrity attention on
  Twitter
• Victoria Pendleton is now a
  contestant on talent show
  Strictly Come Dancing
Royalty
Royalty are instantly
  propelled to fame, right
  from birth. Especially if
  they are royalty in a
  strong and influential
  nation, for example
  Great Britain
Even those who are not
                 royalty themselves but have
                 connections with members
                 of the royal family achieve
                 celebrity status.




                              Chelsy Davy
    Pippa Middleton        Ex-girlfriend of Prince Harry
Sister of Kate Middleton                                   Tara Palmer-Tomkinson
                                                             Friend of the family
Music
One great single can evoke a string of albums
  and decades of success.
Example
• After the popular single Wannabe, Spice Girls
  have enjoyed decades of stardom. With each
  member still current in showbiz today.
The role of Web 2.0
 and Social Media
     on society
What is Web 2.0?
It’s the term given to describe a second generation of
the World Wide Web that is focused on the ability for
people to collaborate and share information online.
                                 www.webopedia.com


Youtube and Twitter are great examples of the
spread of Web 2.0
What is social media?
 interactive platforms via which individuals and communities
  create and share user-generated content
                                             Wikipedia


Social networking sites are great examples of Social
  media
Web 2.0 and Social Media impact on
              society
• Web 2.0 has integrated members of society
  through the world of the internet.

• Web 2.0 has made audience more participatory
  and in control of the media being shown to them
  through the internet.

• Society members are slowly becoming more
  hegemonic as they have control of the material
  they upload on the web.
Story board
Script
Actors
• Presenter – casual clothing (t-shirt, scarf,
  jeans, boots), folder, relaxed body language,
  informed on topic already
• Public interviews – the younger generation
  (teens, young adults), mature adults
  (30s/40s/50s)
• Expert interview – sociologist, psychologist
Location
Music
Emeli Sande – Heaven Instrumentals
Tinchy Stryder – Help Me Instrumentals

Because..
• Its familiar to younger audience
• Change paces a lot reflecting change in nature
  of celebrity and audience


http://www.youtube.com/watch?v=oKGCSjT39mM

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Assignment 8 draft 3 part 2

  • 2. • The boy band phenomenon all started with the "mania" surrounding The Beatles and the latest boy band One Direction have now been made into action figures and other advertising forms, boy bands are changing. • Over the past 50 years, there have been a number of coordinated, harmonizing boy bands, each of them just a bit different from the previous. www.huffingtonpost.com
  • 3. The audience are more interactive with the boy bands nowadays because of.. • Meet and greet concerts • Social media sharing photos and whereabouts to fans • cd/book signings..
  • 4. However audience participation could be declining.. • Because of the misuse of social networking sites, forms of audience participation could decrease as not all audience agree on audience participation techniques.
  • 6. • 1950s – several girl bands started to produce songs that mixed doo wop harmonies and blues music • Usually trios or quartets where there any lead vocalist, the others supported a background vocal. • Girl bands flourished during the 1960s, constant presence in bill board charts www.history-of-rock.com
  • 7. • Now girl groups are being formed through talent shows such as Girls Aloud and Little Mix. • The audience now have a say in how girl bands progress and their formation www.history-of-rock.com
  • 9. Marilyn Monroe • An American actress, model and singer. Starting off as a model then got a film contract with 20th century Fox for which she is most known for. • She started off the label ‘blonde bombshell’ • She’s still well known for her beauty and intellect, many still get inspiration from her quotes.
  • 10. • She’s still a celebrity brand 50 years after her death • However audience participation didn’t start until after her legacy
  • 11. Kim Kardashian • Didn’t find fame through talent but instead a leaked video, showing how media now has a lot to play in initial stardom • Audience is very participatory in her daily life as she and her family members have a string of reality tv shows including Keeping Up With The Kardashians, Kourtney and Kim Take New York etc
  • 13. TV • From being contestants on reality tv/talent shows to becoming presenters and artists. • Gone from ordinary to stars • Reality tv provides a platform for ordinary people to become famous
  • 14. Internet • Youtube allows ordinary people to post videos that are viewed by millions. • Home videos can be projected to worldwide platform • Ordinary people can develop new personas through Youtube
  • 15. Film One huge film can turn ordinary people into global superstars
  • 16. Importance of franchises.. • Celebrities rely on franchises for consecutive work like Indiana Jones and Harry Potter. • Successful movie franchises means that actors are expected to reprise their roles for each sequel, increasing their fame and net worth.
  • 17. Sport Olympians have now been fast tracked to the world of celebrity: • Tom Daley is now getting celebrity attention on Twitter • Victoria Pendleton is now a contestant on talent show Strictly Come Dancing
  • 18. Royalty Royalty are instantly propelled to fame, right from birth. Especially if they are royalty in a strong and influential nation, for example Great Britain
  • 19. Even those who are not royalty themselves but have connections with members of the royal family achieve celebrity status. Chelsy Davy Pippa Middleton Ex-girlfriend of Prince Harry Sister of Kate Middleton Tara Palmer-Tomkinson Friend of the family
  • 20. Music One great single can evoke a string of albums and decades of success. Example • After the popular single Wannabe, Spice Girls have enjoyed decades of stardom. With each member still current in showbiz today.
  • 21. The role of Web 2.0 and Social Media on society
  • 22. What is Web 2.0? It’s the term given to describe a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online. www.webopedia.com Youtube and Twitter are great examples of the spread of Web 2.0
  • 23. What is social media? interactive platforms via which individuals and communities create and share user-generated content Wikipedia Social networking sites are great examples of Social media
  • 24. Web 2.0 and Social Media impact on society • Web 2.0 has integrated members of society through the world of the internet. • Web 2.0 has made audience more participatory and in control of the media being shown to them through the internet. • Society members are slowly becoming more hegemonic as they have control of the material they upload on the web.
  • 27. Actors • Presenter – casual clothing (t-shirt, scarf, jeans, boots), folder, relaxed body language, informed on topic already • Public interviews – the younger generation (teens, young adults), mature adults (30s/40s/50s) • Expert interview – sociologist, psychologist
  • 29. Music Emeli Sande – Heaven Instrumentals Tinchy Stryder – Help Me Instrumentals Because.. • Its familiar to younger audience • Change paces a lot reflecting change in nature of celebrity and audience http://www.youtube.com/watch?v=oKGCSjT39mM