Assignment 8 draft 3 final
- 1. Assignment 8: Individual Coursework presentation Draft 3
- 2. A Draft 2 Feedback Video is posted on my blog
- 3. B
- 4. DEVELOPING CELEBRITY & AUDIENCE D TOPIC.. A) What is the purpose of the documentary? The purpose is to show viewers how much celebrities have changed and how active they have now become in our lives. Also, to provide an unbiased view throughout the documentary and allow viewers to form their own opinions
- 5. B) What would people learn about this topic from your documentary? They would learn about the different social media and how they make it easier for audience to be participatory.
- 6. C) What style of documentary is it? Explain why/how Observatory because.. • Celebrity case studies will be viewed and analysed • Footage of participatory audience will be shown Informative because.. • Changing audience information • Social media types and what they provide etc
- 7. D) A documentary series about ‘Celebrity & Audience: Then and Now’ Episode 1: How celebrities become famous? Sport, tv, music, film etc Episode 2: What does it really meant to be a celebrity? Celebrities then and now (case studies) etc Episode 3: How audiences have changed in how participatory they are (tv shows, concerts, social network etc)
- 8. AUDIENCE E Who is the audience? Why? Audience: 17-34 year old females British and American, interested in social networking sites, blogging, watching film and television Because.. • They use social media a lot more • They watch have a greater interest in all aspects of celebrity life
- 9. Who is the target audience? Why? 17-26 year old females Ethnicity: British and minority ethnic groups Interests: crime/factual television, debating and socialising regularly Because.. • They use social media regularly • They are a lot more participatory as audience
- 10. Who is the secondary audience? Why? 32-38 year olds • Could be interested in the great change in celebrity and audience over the years
- 11. Is it a niche or mass audience? Why? Mass because.. • A lot of the public interact with social media • A vast majority idolise a type of celebrity • Many have been an audience at some point in time
- 12. Relate your target audience to channel/time shown It will be shown on ITV2 at 9pm because.. • Target audience would be home from work and other commitments • Other shows targeted to that audience will be on after that time
- 13. Connect purpose to audience – why should/do they want to learn about this topic? Almost everybody interacts with social media and is an audience to some kind of celebrity
- 14. H Inspiration
- 15. Fearne Cotton and.. Establishing shot highlighting lavish life Interviewing Craig David about his life then and now
- 16. Presenter taking part in activities during documentary Close up – greater detail Voiceover – guides and informs audience throughout documentary
- 17. One Direction: A Year in the Making Archival footage – Hashtag for twitter highlights – celebrities rely on journey audience to interact with social media
- 18. Establishing shot – a Interview – reminder of the audience how it was get a auditioning trustworthy account of his experience Font, 12 months earlier.. Bold white capitals = importance
- 19. CHANNEL & TIME I ITV 2 because.. • firm tradition of celebrity based topics are shown • documentaries show the change in time for celebrity & audience Fearne Cotton and.. One Direction: Year in the making
- 20. CONVENTION USE DEVELOP CHALLENGE DESCRIPTION Archival footage Footage of audience and celebrities for evidence Houses, arenas, Establishing shots studios etc Interview Interview with public, sociologists, psychologists Voiceover Not just at the start but throughout Supporting images Images of celebrities and audience Presenter Presenter will be a media student
- 21. Establishing shot • Where celebrities & audiences meet • Where they are individually
- 22. Use of presenter/voiceover • A media student studying about audience theories etc • Presenter actually has relevance/knowledge to topic
- 23. Public Interviews • Discuss why celebrities are admired • Audience participation then and now • Which celebrities they admire & why?
- 24. Expert interviews (with titles) • Bold, white titles • Sociologists – theories concerning people in society • Psychologists – theories concerning attachment, admiration and relationships
- 25. Supporting Footage/Photographs • Photographs of audiences’ participation then and now • Photographs of celebrities then and now • Footage of concerts, signings etc • Footage of audience participation then and now
- 26. Use of statistics, graph or diagram • Diagram for celebrities most respected/current
- 27. Structure 2 min introduction 1 min introduction 2 min Last 10-20 seconds (series) (episode) (to focus (preview to next on first episode) subtopic of episode) Celebrity & audience Audience What it means to participation then and now interaction with the be a celebrity, idea throughout.. celebrities then and changing of instant fame e.g •Tv now types of olympians are now •Film audience global stars • sport • music
- 28. Why do ordinary people have so much respect for celebrities?
- 29. CELEBRITY IDOLISATION Why do people idolise celebrities? • More than just public figures • With support of internet celebrities are more apparent in their lives • Difference in lives
- 30. Narcissistic Idolisation • Researcher Heinz Kohut says “idolisation is a developmentally appropriate response to being a child“ and “adolescents engage in idolisation in order to compensate for the narcissistic injury of the inevitable failure of one's parents to live up to their child's lofty needs and desires.” • This suggests that because that because parents aren’t the epic figure children aspire to, they avert focus to people living up to their expectations by leading extremely lavish lives. www.ehow.co.uk
- 31. The changing types of audience..
- 32. DEVELOPING CELEBRITY IDOLISATION What are the audience evolving to be? What role do they play in the celebrity phenomenon? • Media audiences were inactive recipients • Now media establishments encourage active participation
- 33. The audience as ‘Props’ • Traditional methods for example quiz shows and documentaries which follow the normal lives of ordinary people have always needed audience participation. • In the 1960s and 70s an example of a popular TV show is The Golden Shot. Many quiz and game shows of the time had members of the public participating as competitors. Media Magazine
- 34. The Audience as ‘Curiosities’ • In the 1970s the main focus of successful shows was to investigate consumer health or issues • Great concern & consideration was shown to audiences • Example: That’s Life
- 35. The Audience as ‘Content’ • Participating audience provided the show’s content • You’ve Been Framed was based around audience members submitting home videos, could be the originator of Youtube. • Youtube now uses audience to provide content eg Robert’s Web C4: 2010
- 36. The Audience as ‘Subjects’ • A popular format in the 90s was a fly on the wall series called ‘docusoap’. Many of these shows focused on work environments ie Driving School and Airports. • These shows had a few breakout characters, through being a participating audience they became celebrities. • Early examples of the convention of reality television that some participants are provided with platform to move from being an audience member to being a celebrity
- 37. Audience Participation – Big Brother Powerful Powerless The producers of the • Controls who appears by • Cant completely control the holding auditions way participants behave or show • Creates specific the relationships they form representations of • Cant control the way contestants through audience vote selective editing • Constructs situation to manipulate who’s up for eviction Audience • Can select who stays or goes • Cant always identify how by voting during eviction much editing may be • Can choose not to watch manipulating the perception programme if its not of characters entertaining enough Participants • They can alter behaviour in • They are unaware how they an attempt to make are being presented by the themselves more popular institution or the tabloid press Press • They can choose to • They cannot directly represent contestants as influence the contestants ‘villains’, ‘victims’, ‘heroes’ activities in the house etc
- 38. Evolution of boy bands
- 39. • The boy band phenomenon all started with the "mania" surrounding The Beatles and the latest boy band One Direction have now been made into action figures and other advertising forms, boy bands are changing. • Over the past 50 years, there have been a number of coordinated, harmonizing boy bands, each of them just a bit different from the previous. www.huffingtonpost.com
- 40. The audience are more interactive with the boy bands nowadays because of.. • Meet and greet concerts • Social media sharing photos and whereabouts to fans • cd/book signings..
- 41. However audience participation could be declining.. • Because of the misuse of social networking sites, forms of audience participation could decrease as not all audience agree on audience participation techniques.
- 42. Evolution of girl bands
- 43. • 1950s – several girl bands started to produce songs that mixed doo wop harmonies and blues music • Usually trios or quartets where there any lead vocalist, the others supported a background vocal. • Girl bands flourished during the 1960s, constant presence in bill board charts www.history-of-rock.com
- 44. • Now girl groups are being formed through talent shows such as Girls Aloud and Little Mix. • The audience now have a say in how girl bands progress and their formation www.history-of-rock.com
- 46. Marilyn Monroe • An American actress, model and singer. Starting off as a model then got a film contract with 20th century Fox for which she is most known for. • She started off the label ‘blonde bombshell’ • She’s still well known for her beauty and intellect, many still get inspiration from her quotes.
- 47. • She’s still a celebrity brand 50 years after her death • However audience participation didn’t start until after her legacy
- 48. Kim Kardashian • Didn’t find fame through talent but instead a leaked video, showing how media now has a lot to play in initial stardom • Audience is very participatory in her daily life as she and her family members have a string of reality tv shows including Keeping Up With The Kardashians, Kourtney and Kim Take New York etc
- 49. How are celebrities famous?
- 50. TV • From being contestants on reality tv/talent shows to becoming presenters and artists. • Gone from ordinary to stars • Reality tv provides a platform for ordinary people to become famous
- 51. Internet • Youtube allows ordinary people to post videos that are viewed by millions. • Home videos can be projected to worldwide platform • Ordinary people can develop new personas through Youtube
- 52. Film
- 53. Importance of franchises.. • Celebrities rely on franchises for consecutive work like Indiana Jones and Harry Potter. • Successful movie franchises means that actors are expected to reprise their roles for each sequel, increasing their fame and net worth.
- 54. Sport Olympians have now been fast tracked to the world of celebrity: • Tom Daley is now getting celebrity attention on Twitter • Victoria Pendleton is now a contestant on talent show Strictly Come Dancing
- 55. Story board
- 56. Script
- 57. Actors • Presenter – casual clothing (t-shirt, scarf, jeans, boots), folder, relaxed body language, informed on topic already • Public interviews – the younger generation (teens, young adults), mature adults (30s/40s/50s) • Expert interview – sociologist, psychologist
- 58. Location
- 59. Music Emeli Sande – Heaven Instrumentals Tinchy Stryder – Help Me Instrumentals Because.. • Its familiar to younger audience • Change paces a lot reflecting change in nature of celebrity and audience http://www.youtube.com/watch?v=oKGCSjT39mM