Web Analytics - What do those Numbers Mean? - SchipulCon 09
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The document discusses web analytics, emphasizing the importance of tracking visitor actions to uncover patterns and improve metrics. It highlights basic and actionable metrics, including traffic sources and engagement metrics over various timeframes. The presentation is created by John-Michael Oswalt, a Google Analytics certified professional, and offers additional resources for deeper insights.
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Web Analytics - What do those Numbers Mean? - SchipulCon 09
- 1. WEB ANALYTICS Insights into numbers is exciting!
- 2. JOHN-MICHAEL OSWALT (JMO) Search Engine Marketing Team – Google Analytics Certified
- 3. Web Analytics Track visitor actions Discover patterns and trends Make positive changes
- 6. Location New / Returning Loyalty Tech Details Visitor Tracking
- 7. Traffic Sources Last 30 Days Last 365 Days
- 10. Top Content
- 12. Event Tracking
- 16. Specific Terms
- 17. WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog