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Chapter 8
Tell them what               Tell them what
you are about    Tell them    you just told
 to tell them                      them
Body (Main
Introduction                Conclusion
                 points)
•Goals
Introductions
      &
                •Types
Conclusions     •Guidelines
Get Attention




     Establish Listener Relevance




     Establish Credibility



State the Thesis
• PREVIEW of topic and main points
   Startling statement
    ◦ Scenario
    ◦ Interesting Fact or Statistic

   Rhetorical Question

   Story

   Appropriate Humor
   Personal Reference

   Quotation

   Perform an action

   Create suspense
   Brief – no more than 10% of total speech.

   Prepare in detail

   Try a few drafts
• Question
   Get Attention
                        • Statistic

 Establish Listener
     Relevance

Establish Credibility

                        • PREVIEW of topic and
  State the Thesis
                          main points
Summarize / Review
• Restate Thesis




“Clinch” / Create closure
   Refer to introduction
   Use an “attention device” to close
    ◦ Quotation
    ◦ Rhetorical question (review)
   Appeal to Action (Persuasive)
   Brief – One to Three sentences
    ◦ Do not linger!


   Prepare in detail

   No “new” information
Summarize    • Restate Thesis




“Clinch” /   • Refer to intro
             • Use “attention
  Create       device”
 closure     • Appeal to Action
Introduction      Conclusion



  Get Attention     Summarize



    Establish
     Listener      Create Closure
    Relevance



   Establish
   Credibility



    State the
     Thesis

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08 intro conclusion_15ed

  • 2. Tell them what Tell them what you are about Tell them you just told to tell them them
  • 3. Body (Main Introduction Conclusion points)
  • 4. •Goals Introductions & •Types Conclusions •Guidelines
  • 5. Get Attention Establish Listener Relevance Establish Credibility State the Thesis • PREVIEW of topic and main points
  • 6. Startling statement ◦ Scenario ◦ Interesting Fact or Statistic  Rhetorical Question  Story  Appropriate Humor
  • 7. Personal Reference  Quotation  Perform an action  Create suspense
  • 8. Brief – no more than 10% of total speech.  Prepare in detail  Try a few drafts
  • 9. • Question Get Attention • Statistic Establish Listener Relevance Establish Credibility • PREVIEW of topic and State the Thesis main points
  • 10. Summarize / Review • Restate Thesis “Clinch” / Create closure
  • 11. Refer to introduction  Use an “attention device” to close ◦ Quotation ◦ Rhetorical question (review)  Appeal to Action (Persuasive)
  • 12. Brief – One to Three sentences ◦ Do not linger!  Prepare in detail  No “new” information
  • 13. Summarize • Restate Thesis “Clinch” / • Refer to intro • Use “attention Create device” closure • Appeal to Action
  • 14. Introduction Conclusion Get Attention Summarize Establish Listener Create Closure Relevance Establish Credibility State the Thesis