CHAPTER 11
Developing & Researching a Speech Topic
Speeches
• How do you create a speech?
• What are the steps?
• Where do you start?
Speech Action Steps
1. Choose a Topic & Goal
2. Develop Content
3. Organize and Develop Material
4. Adapt Material to Audience (Visual Aids)
5. Practice
Speech Action Steps
Ch 11
Step 1
Goal
Step 2
Content
Ch 12
Step 3
Organize
Ch 13
Step 4
Visual Aids
Ch 14
Step 5
Delivery
Speech Action Steps
Ch 11
Step 1 Goal
11.LO1:
Identify Topics
11.LO2:
Audience
11.LO5:
Speech Goals
Step 2
Content
11.LO6:
Research
11.LO11: Cite
Sources
Ch 12
Step 3
Organize
12.LO1: Main
points, thesis
12.LO2: Intro
12.LO3:
Conclusion
Ch 13
Step 4 Visual
Aids
13.LO2:
Choosing
Visual Aids
13.LO3:
Displaying
Visual Aids
Ch 14
Step 5
Delivery
14.LO1:
Apprehension
14.LO2: Style
14.LO3: Voice
14.LO4: Body
14.LO5:
Methods
Speech Action Steps
Step 1:
Speech Goal
LO1: Identify
Topics
LO2:
Audience
LO5: Speech
Goals
Action Step 1: Goal ~ LO1: Identify Topics
Identify Topics
•Subject vs Topic
•Brainstorming
•Concept Maps
Action Step 1: Goal ~ LO2: Audience
Audience
Analysis
Audience
Adaptation
Action Step 1: Goal ~ LO2: Audience
• Study of intended
audience
Audience
Analysis
• Customizing speech
to that audience
Audience
Adaptation
Action Step 1: Goal ~ LO2: Audience
Demographic
Information
Subject Related
Information
Action Step 1: Goal ~ LO2: Audience
Demographic Information
Age
Education
Gender
Occupation
Ethnicity
Religion
Action Step 1: Goal ~ LO2: Audience
Demographic Information
Audience often shares a
common demographic
This class?
Action Step 1: Goal ~ LO2: Audience
Subject Related Information
Knowledge of Subject
Interest in Subject
Attitude toward Subject
Action Step 1: Goal ~ LO2: Audience
Demographic
Information
Remains the
same from
Topic to Topic
Subject Related
Information
Changes from
Topic to Topic
Demographics
can help you
“guess”
Action Step 1: Goal ~
LO5: Write Speech Goal
• What are the 3 general goals a speech might have?
Inform
Persuade
Entertain
Action Step 1: Goal ~
LO5: Write Speech Goal
Action Step 1: Goal ~
LO5: Write Speech Goal
Informative “verbs” / terms
•Understand
•Learn
•Know
•Recognize
Action Step 1: Goal ~
LO5: Write Speech Goal
Persuasive “verbs” / terms
• Believe
• Agree
• Action
• Eat more ___
• Drink less ____
• Vote for ___
Specific Goal
• Complete Sentence
• Focus on Audience Response
• One central idea (topic)
• Example: I want my audience to understand techniques
for overcoming speech apprehension.
• I want the audience to be able to identify
the three basic forms of mystery storiesSpecific goal
• ?General Goal
• ?Topic
• ?
Behavioral
objective
Speech Goal: Examples
• I want the audience to volunteer to work on
the campus food drive for our local food bank.Specific goal
• ?General Goal
• ?Topic
• ?
Behavioral
Objective
Speech Goal: Examples
• How to change the oil
in your carTopic
• Informative
General
Goal
• ???
Specific
Goal
• Is the U.S. space program necessary?
• I want my audience to believe that the U.S. space
program provides many important benefits.
Specific Goal – Problems
• I want the audience to learn about the Civil War
• I want the audience to learn about the role of Fort Fisher
in the Civil War
Specific Goal – Problems
• I want the audience to become literacy tutors and donate
time to Habitat for Humanity
• I want the audience to become literacy tutors.
• I want the audience to donate time to Habitat for
Humanity.
Specific Goal – Problems
• I want to tell the audience the steps of CPR.
• I want my audience to remember the steps of CPR
Specific Goal - Problems

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COM 110 Ch 11 step 1

  • 1. CHAPTER 11 Developing & Researching a Speech Topic
  • 2. Speeches • How do you create a speech? • What are the steps? • Where do you start?
  • 3. Speech Action Steps 1. Choose a Topic & Goal 2. Develop Content 3. Organize and Develop Material 4. Adapt Material to Audience (Visual Aids) 5. Practice
  • 4. Speech Action Steps Ch 11 Step 1 Goal Step 2 Content Ch 12 Step 3 Organize Ch 13 Step 4 Visual Aids Ch 14 Step 5 Delivery
  • 5. Speech Action Steps Ch 11 Step 1 Goal 11.LO1: Identify Topics 11.LO2: Audience 11.LO5: Speech Goals Step 2 Content 11.LO6: Research 11.LO11: Cite Sources Ch 12 Step 3 Organize 12.LO1: Main points, thesis 12.LO2: Intro 12.LO3: Conclusion Ch 13 Step 4 Visual Aids 13.LO2: Choosing Visual Aids 13.LO3: Displaying Visual Aids Ch 14 Step 5 Delivery 14.LO1: Apprehension 14.LO2: Style 14.LO3: Voice 14.LO4: Body 14.LO5: Methods
  • 6. Speech Action Steps Step 1: Speech Goal LO1: Identify Topics LO2: Audience LO5: Speech Goals
  • 7. Action Step 1: Goal ~ LO1: Identify Topics Identify Topics •Subject vs Topic •Brainstorming •Concept Maps
  • 8. Action Step 1: Goal ~ LO2: Audience Audience Analysis Audience Adaptation
  • 9. Action Step 1: Goal ~ LO2: Audience • Study of intended audience Audience Analysis • Customizing speech to that audience Audience Adaptation
  • 10. Action Step 1: Goal ~ LO2: Audience Demographic Information Subject Related Information
  • 11. Action Step 1: Goal ~ LO2: Audience Demographic Information Age Education Gender Occupation Ethnicity Religion
  • 12. Action Step 1: Goal ~ LO2: Audience Demographic Information Audience often shares a common demographic This class?
  • 13. Action Step 1: Goal ~ LO2: Audience Subject Related Information Knowledge of Subject Interest in Subject Attitude toward Subject
  • 14. Action Step 1: Goal ~ LO2: Audience Demographic Information Remains the same from Topic to Topic Subject Related Information Changes from Topic to Topic Demographics can help you “guess”
  • 15. Action Step 1: Goal ~ LO5: Write Speech Goal • What are the 3 general goals a speech might have?
  • 16. Inform Persuade Entertain Action Step 1: Goal ~ LO5: Write Speech Goal
  • 17. Action Step 1: Goal ~ LO5: Write Speech Goal Informative “verbs” / terms •Understand •Learn •Know •Recognize
  • 18. Action Step 1: Goal ~ LO5: Write Speech Goal Persuasive “verbs” / terms • Believe • Agree • Action • Eat more ___ • Drink less ____ • Vote for ___
  • 19. Specific Goal • Complete Sentence • Focus on Audience Response • One central idea (topic) • Example: I want my audience to understand techniques for overcoming speech apprehension.
  • 20. • I want the audience to be able to identify the three basic forms of mystery storiesSpecific goal • ?General Goal • ?Topic • ? Behavioral objective Speech Goal: Examples
  • 21. • I want the audience to volunteer to work on the campus food drive for our local food bank.Specific goal • ?General Goal • ?Topic • ? Behavioral Objective Speech Goal: Examples
  • 22. • How to change the oil in your carTopic • Informative General Goal • ??? Specific Goal
  • 23. • Is the U.S. space program necessary? • I want my audience to believe that the U.S. space program provides many important benefits. Specific Goal – Problems
  • 24. • I want the audience to learn about the Civil War • I want the audience to learn about the role of Fort Fisher in the Civil War Specific Goal – Problems
  • 25. • I want the audience to become literacy tutors and donate time to Habitat for Humanity • I want the audience to become literacy tutors. • I want the audience to donate time to Habitat for Humanity. Specific Goal – Problems
  • 26. • I want to tell the audience the steps of CPR. • I want my audience to remember the steps of CPR Specific Goal - Problems