1. communication methods (aa)

Communication Method
Evaluation
Aaron Acaster

ASA Codes
Number Name Brief Description
1 Compliance Don’t Lie, don’t break the law and don’t include any indecent
images on your advert.
2 Recognition of
marketing
communications
The advert needs to look like an advert.
Make sure to include logos, slogans and images.
3 Misleading Adverts Do not lie about the products abilities, price or functions.
4 Harm and Offence An advert can not be set up to intentionally offend and
person/ social group.
An advert can not set out to disturb any one intentionally
with images or content.
5 Children Dangerous behaviour can not be promoted.
Do not pressure children into buying any products.
Also consider if an advert could be seen by a child.
6 Privacy Make sure to get permission before using someone’s likeness
to advertise.
13 Food, food
supplements
and associated health
or nutritional claims
Can not promote a bad diet.
Can not tell people a product has health benefits with out
facts to back it up.

Mind Map
• Strengths of using this method
• All your ideas are in one place
• Easy to see and understand
•
• Weaknesses of using this method
• Takes a long time
• Lots of text to read and may put people off
•
• Did you like using this method? Why?
• No. Personally this way of planning isn’t for me. Mostly because I’m more of a visual thinker
and seeing lots of text is a bit off putting.

I like this logo because the colours stand out
and the splash effects make the drink look
refreshing.
This packaging stands out to me
because the background is unlike
any other drinks bottle. The font in
the left stands out to me because
its something that I haven’t really
seen before and I like the over all
feel of the whole thing.
This picture shows how coke can
be shared with anyone. The whole
family can enjoy it. I also like it
because the red logo in the
middle is eye catching.

I like this Christmas ad because it shows
that coke is available all year and you can
always get your hands on some. It also
gives people an idea that someone could
like some as a gift.
This is the first ad that I chose. It stood out to
me because its simple, the colours stand out
and there's no question on what the ads for.

Mood Board
• Its much more visual
• A better way to see what kind of designs and colours you’ll use for your ad.
• There’s not too much reasons on why you chose the images. So this makes it harder to share
it with others.
• It takes a while to find the right images to use.
• Yes. I personally like this method because its more visual and less boring to look at.

Style Sheet
I like This Font
because it stands
out and will fin
almost any design
This font is fancy,
but not over the
top. I think it would
fit well with a
Christmas ad.
I like this one because I think it
would go well over a family
photo, showing that coke if for
every one.
I can see this one used in a
summer ad. I like it because
its quite pretty and think it
would really stand out.
This font could show that
everyone likes coke. Even
children. I think that the font
stands out and would catch
peoples eye.

Red stands out and is
the colour coke uses
for its products
White is usually a
basic colour, but
used with the right
colours it can be
very eye catching
Black used with
the right colours
can stand out.
Yellow is a very eye
catching colour. It
can be used to
symbolised fun.
Any shade of blue usually
will catch your eye,
especially if is surrounded
by similar colours.
Any colour of purple
can be used to
symbolised fun. And
coke usually will use
it to symbolise the
taste popping out
the bottle.

Style Sheet
• You can clearly see the font our looking to use
• you can get an idea of what type of ad you can use different fonts for
• It takes a long time
• You have to have an idea of what you want the ad to look like
• Yes. Liked using this method because its more visual and you can see where using these fonts
will be useful.

Layout Plan
• You can kind of see what type of things look good
• You have a rough draft to copy from when you do the real thing.
• You have to take our time with it and its not the fastest thing to do
• Yes, this method worked well for me. Because you are able to see what type of ad I could
make in the future.

Brainstorm
Song ideas. We put down some
ideas for songs. We took into
consideration how catchy they
are and if people would like to
hear them during a coke ad.
This is a brief idea of what we
think the final ad will play out like.
A few possible slogans we
came up with.
After a bit of researched,
we realised the ad has to
get straight to the point
and not too long.

Brainstorm
• You can clearly see all of your ideas laid out.
• You can talk with others and get their ideas.
• It takes a bit of al long time to come up with ideas and to put them down on paper.
• you have to research different ads, witch also takes a long time.
• Yes. Because I found that its very easy to see everyone's ideas and if done right it can be very
helpful.

Informal Pitch
• You get more of an idea of how your radio ad will play out.
•
• You may be unprepared so you may not have a finished idea of your ad.
• Yes because you have to make sure that you are fully prepared and you know exactly what your doing.

Group Idea Generation
Old camera
transitions into
new more
modern effect.

Group Idea Generation
• its easier to come up with ideas because you have more people.
•
• Sometimes people have different ideas and don’t want to do the thing you want to do.
• Yes because its easy to come up with ideas when you have other people.

Formal Pitch
• You are able to get a good idea of how a radio ad will work
• its easier to see plan your ideas
• You might not have any ideas
• You might have different ideas to other people.
• Yes because its easy to come up with ideas when you have other people to talk to.
• its easy to see other peoples ideas and add them to yours.

Storyboards
• helps you figure out how long things will be.
• Helps you come up with ideas
• You might have things you need to add on
• Its hard to know how long each shot will be
• Its hard to visualise each angle
• Yes because you are able to see each individual shot and know how it will play out.

Initial Reaction
When I found out we were going to be creating a game, I was exited, mainly because I had never done anything
like this before. And was curious to see what the finished product would look like.
Later on, when we got to the planning stages, I was a little bit nervous because I was doubting my skill, as I had
never even tried to do anything like this, so I wasn’t used to the program.

Initial Reaction
I can look back on my first thoughts and see how far I've come.
I am able to show other people what my initial reaction was.
You may not like to describe your feelings
you may not like to share your feelings
Yes, because I think it’s a good idea to look back on my thoughts and its interesting.

Sketches
You are able to have an idea of what the finished product will be.
Ideas may change or you may realise its to hard to do, so the sketches will become useless.
Personally I did like using this method because, you have a visual idea on what the the basics of the game will
look like.

Formal Proposal
You have a slight idea on what the game will be, and who may play it.
You also gain a good idea on what type of ads have been made before.
You are stuck with that idea once you finish.
Yes because it gives you a strong idea on what the finished game will look like and who will be interested in
playing it.

1. communication methods (aa)

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