1. communication methods (jrw) cola
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The document summarizes various communication methods used for evaluating advertising projects, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, individual and group idea generation, formal pitches, storyboards, initial reactions, sketches, and formal proposals. Each method is briefly described and its strengths, weaknesses, and the evaluator's opinion on whether they liked using the method are provided.
1. communication methods (jrw) cola
- 2. ASA Codes Number Name Brief Description 1 Compliance Should be legal, honest and truthful. 2 Recognition of marketing communications Make sure you are making it clear that it is an advert. Use slogans, logos and images. 3 Misleading Adverts Don’t lie about the product in any way. 4 Harm and Offence The advert cannot offend someone in particular or a group. 5 Children Cannot mislead children, or pressure them into buying a product. 6 Privacy If a celebrity is going to be featured in your advert, written permission is required. 13 Food, food supplements and associated health or nutritional claims Cant promote bad dietary habits or mislead people with information that the food has health benefits with no proof to back it up.
- 3. Mind Map
- 4. Mind Map • Strengths of using this method Can collect lots of information and also display different ideas in an organised way. • Weaknesses of using this method Ideas don’t go into lots of detail. • Did you like using this method? Why? Yes, as it was easy and simple to display information.
- 5. Mood Board
- 6. Mood Board • Strengths of using this method Creative and can generate ideas from it. Simple and easy to do, don’t need skills or practise like you may need whilst using photoshop. • Weaknesses of using this method No writing, or information. • Did you like using this method? Why? Yes because it allows more creativity.
- 7. Style Sheet - This font I would not use for my poster as I believe it is too childish and doesn’t match the target audience - I wouldn’t use this font for my main text as its not bold enough, but I would use it for my slogan. - I would use this font for my main text as it is very similar to the font used with coca cola. The curls and flicks on the text will grab the audiences attention. - I don’t think this font would suit my campaign as its more of a comic style of font. - This bold font may suit the slogan but not the main title. - This font I would use for my main text as its simple but still stands out. Colour Scheme: This is the colour scheme I’m using for my coca cola poster. Red, white and black has been used a lot and has become a trend when it comes to Coke.
- 8. Style Sheet • Strengths of using this method Can get an idea for what font is best suited for the poster. Test different fonts that might not normally be used. • Weaknesses of using this method Can be time consuming just to find a font. • Did you like using this method? Why? Yes as I can find the right font and analyse the others and find uses for them.
- 9. Layout Plan I decided to use one of cokes most famous slogans as its simple and recognised by people. Here I added confetti exploding out of the coke bottle, the reason I did this is because of the slogan. Confetti is something that is used as a celebration and relates to being happy. I stuck with the colour scheme here and used white on red. I feel that the simple white shapes and writing fits well with the bold red background.
- 10. Layout Plan • Strengths of using this method Good practise on photoshop at designing poster. • Weaknesses of using this method Could be hard and challenging if you’ve never used photoshop before. • Did you like using this method? Why? Yes because you can really use your creativity when designing something on photoshop.
- 11. Brainstorm - “Open happiness” - “Share a coke” These are two of Coke’s most popular slogans. They are popular as they are simple and used on all of Coke’s adverts.
- 12. Brainstorm • Strengths of using this method Allows multiple opinions on how the radio advert should be done. Feedback from others can help as well. • Weaknesses of using this method Certain groups may not work as well with each other as other groups. • Did you like using this method? Why? Yes as it allowed more ideas and creativity for the final piece. It also helped as the group had to interact with each other and communicate.
- 13. Informal Pitch • Strengths of using this method It allowed us to present our ideas and get feedback on how we can improve or what we should focus on. • Weaknesses of using this method We only got feedback from one person, and if we had presented the idea to a larger group, we would have had more feedback and input. • Did you like using this method? Why? Yes because it encourages me to be more confident with presenting ideas. It also allows us to get positive feedback which we can apply to the final piece.
- 16. Group Idea Generation • Strengths of using this method This helped develop the individual ideas I had come up with and expand on them. Feedback from group to help create new or better ideas • Weaknesses of using this method Working with a new group can be hard and challenging. • Did you like using this method? Why? Yes as we could talk as a group and discuss ideas.
- 17. Formal Pitch
- 18. Formal Pitch • Strengths of using this method Can give good detail on how the advert is planned out, what our aims are and how we want to achieve them. • Weaknesses of using this method The way the document is laid out, it can make it difficult to understand. • Did you like using this method? Why? No because although it gives good information, it is harder to understand.
- 19. Storyboards
- 20. Storyboards • Strengths of using this method Can visualise how we want the advert to turn out. Use creativity to improve content in advert. • Weaknesses of using this method Limits where we can film due to the idea already being in place. • Did you like using this method? Why? Yes as it gives us a good idea of what our advert is going to look like instead of making it as we go along.
- 21. Initial Reaction I have been asked to create a game promoting coca cola, this will be created using pixel art on photo shop. I will start practicing by drawing a self portrait in photo shop using this pixel art form.
- 22. Initial Reaction • Strengths of using this method Gives us a clear understanding of the work we have to do and how to complete it. • Weaknesses of using this method There's no clear detail on how to create the game, only design the graphics for it. • Did you like using this method? Why? Yes as I find it interesting using photo shop to design characters.
- 23. Sketches
- 24. Sketches • Strengths of using this method – Easy to present ideas – Helps creativity • Weaknesses of using this method – Can be difficult if bad at drawing • Did you like using this method? Why? Yes as it allowed me to be creative and design my characters
- 25. Formal Proposal • Strengths of using this method – Can explain how you want to advertise • Weaknesses of using this method – Might be hard to understand • Did you like using this method? Why? Yes as I found it easy to explain myself and present ideas.
Editor's Notes
- #4: Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
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