1. communication methods
- 2. ASA CodesNumber Name Brief Description 1 Compliance Compliance is following a particular type of algorithm or law in which people follow to do a process. 2 Recognition of marketing communications When showcasing your advert you should be able to deliver a message to the audience so that the advert has a meaning. Also that the advert has the same qualities as any other advert 3 Misleading Adverts Misleading adverts causes the audience to get the wrong idea and that could be bad for the companies reputation. 4 Harm and Offence If you harm and offence the audience in your advert you can end up getting sued by someone who took offence when creating an advert you must be keen in making a fair and non offensive advert. 5 Children When your advertising your advert you should be able to present it to children with out any adult language pressuring children to buy the product. Things that children could learn and behave that could lead to long term impact. 6 Privacy When creating an advert you should be wary of people going into privet areas such as peoples contribution to an advert. 13 Food, food supplements and associated health or nutritional claims You cannot promote anything that could cause a lot of the audience harm such as something that is potentially unhealthy for you audiences age group.
- 3. Mind Map Audience Aged 16- 19 Image Cola bottles Color palette Block Colors Similar interest Examples of images for inspiration Slogan Stay chillin and fresh Ice cube fresh Meant to be Liquid Escape Color Seasons Winter Summer SpringAutumn Always time to drink Schemes
- 4. Mind Map • Strengths of using this method To be able to come back to ideas in its simplest form this is most useful when using key words or terminology to help develop any project your conducting • Weaknesses of using this method You have to make a detailed understanding of the ideas you create if this isn't done properly it can be hard to refer back to information if there isn't any good valuable content. • Did you like using this method? Why? No I didn’t. I felt as if it was consuming too much time but if other people want to see the detailed aspect of my work they could use and see it using the mind map.
- 5. Mood Board
- 6. Mood Board • Strengths of using this method Gives you inspirational ideas this Is an important part of production development because u can use small pieces from other art pieces to create you own as a base line • Weaknesses of using this method As you progress the production without the mood board it doesn't have much value to come back too for any inspiration. • Did you like using this method? Why? No I feel like it takes too much time and that you don’t use it often to have it as a good source of information.
- 7. Style Sheet Cool text design
- 8. Style Sheet • Strengths of using this method – I can refer to this page if I need the page for the production style . • Weaknesses of using this met0hod – After some usage it doesn't really have as much use. • Did you like using this method? Why? • I like this method to a certain extent because after the first time of use it doesn't have as much value.
- 9. Layout Plan Always time to drink Coca Cola
- 10. Layout Plan • Strengths of using this method I can use it as a guide to help myself finish the design also it’s a good way to show my intensions of the product. because its visual and easily explainable • Weaknesses of using this method – You constantly have to check the design to get a understanding of the plan • Did you like using this method? Why? • Yes I liked this method, because it gives a good baseline but on the other hand it consumes to much time leaving the actual production with less time
- 11. Radio
- 12. Brainstorm
- 13. Brainstorm • Strengths of using this method Our group is able to develop ideas we produce and to add more ideas starting with the basics leading to a more advance state of the production • Weaknesses of using this method To get good insight we would have to put in a lot of detail. • Did you like using this method? Why? No I didn’t like it because if you already have a set plan and its good to standard you only need to develop the products as you continue to create it.
- 14. Informal Pitch • Strengths of using this method We are able to get good advice from someone who is experienced to help us in what we are lacking • Weaknesses of using this method It could mean you have to reset some of your plan to get a better results in the long term • Did you like using this method? Why? • Yes I did because without the experienced help we would have progressed in a particular aspect of the radio advert such as, the music theme and getting a bit of support with the radio speeches.
- 15. Advergame
- 16. Formal Pitch • Strengths of using this method We get a small bit of inspiration to do different advergame’s and to do different styles of games And we also get some experience trying to create characters • Weaknesses of using this method if your inexperienced with creative software's it can be hard to understand and catch up with the instructions and methods of the game. • Did you like using this method? Why? • Yes because we were able to get the experience to create our final piece
- 17. Initial Reaction This is my first attempt of drawing from scratch using photo shop. I am impressed by how it came out by the look of it I wasn’t trying to draw my self I was inspired by 21 savage wearing Supreme. I like this because I was able to use the software photo shop to experiment with minor details of using different colors complexions to create a detailed art piece. The color scheme of the clothing was purposefully meant to be simplistic just as the actual supreme logo. I went with all sorts of tones for this portrait because I felt as if the skin tone for example will have more depth and realism if I went the extra mile which went well.
- 18. Initial Reaction • Strengths of using this method I think my character turned out to be something different than I anticipated in the first place but detailed and it helped by the fact I was able to get some experience creating something and using different computing software's to create portfolios animation etc.. • Weaknesses of using this method • Getting the use of photo shop was a little bit hard to do because it wasn’t something I used before, the weakness of not knowing how to use photo shope meant that my initial plan and production wasn’t to the best of quality and I could have been improved more earlier in the development period • Did you like using this method? Why? • Yes because I could actually get to know the software, photo shop I was going to use later in the production and other projects in the feature.
- 19. Sketches
- 20. Sketches • Strengths of using this method I created my sketches on paper then imported them on to the computer this mas a good advantage because it meant that I could have a more detailed in depth character design to follow then create on computer where its harder to get tools to do specific things • Weaknesses of using this method It feel irrelevant but it helps in the long run • Did you like using this method? Why? Yes I did because it helped create a guide line to what and how we were going to create the character using the blocked paper and comparing to the computer in detail.
- 21. Formal Proposal • Strengths of using this method I could refer to the information if I needed some insight on what the result could lead to opinions on people who watch the advert • Weaknesses of using this method It not relevant to the produces or the people who are going to spectate the advert • Did you like using this method? Why? • No I didn’t because I felt as if it would have any use to helping create my advert or Advergame
Editor's Notes
- #4: Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
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