Coke a Cola
- 2. ASA Codes Number Name Brief Description 1 Compliance The point of marketing communications is that they need to be decent ,legal, honest, and truthful 2 Recognition of marketing communications This should be clear to identify that its an advert when marketing employers will want to see slogans, logos and images. The product must be stated so the public know its an advert 3 Misleading Adverts What you say about the product has to be very truthful. 4 Harm and Offence It is wrong to offend someone in your advert with disturbing imagery 5 Children You must not promote bad behaving children you need to keep in mind that if your advert could seen by children 6 Privacy Privacy is very important if you where to put someone into your work you would need there permission to do so. 13 Food, food supplements and associated Its best to promote good foods and don’t tell the public they have health benefits when it doesn’t
- 3. Mind Map
- 4. Mind Map My strengths of using the map mind method is probably setting it out and I know what sort of things to put onto a mind map. The weakness I have with the mind map method is I don’t put a lot on. I like using the mind map method because its fun to do easy and doesn't’t take to long to brainstorm ideas down
- 5. Mood Board
- 6. Mood Board • Strengths of using this method – Its easy to gather up ideas for my tasks, its an easy way to brainstorm ideas down as pictures • Weaknesses of using this method – It takes me ages to choose something to go onto my mood board • Did you like using this method? Why? I do like using this method its fun to do and also a good way to express what I am doing
- 7. Style Sheet (KING ARTHUR).ttf SudegnakNo3.otf SudegnakNo2.otf orange juice 2.0.ttf
- 8. Colours for the fonts I want to choose a colour that is aimed at my age group I want the colours and fonts to be suitable for this product. These circles are colours that I like and could end up using for my final product
- 9. Style Sheet • I enjoy using this method I find it really helps me to choose a font I like picking fonts out. • There is way to many to choose from. There is a hole variety of different types of fonts which gives me and even bigger range to choose from it also helps me to choose a good colour that will be suitable for my product
- 10. Layout Plan
- 11. Layout Plan • I like using this method because its easy and a good way to plan something that is not your proper final thing • Weakness of using this is it takes me ages to figure out how to start it what to put onto it
- 12. Brainstorm
- 13. Brainstorm • Strengths of using this method – My strengths of using this brainstorm method are its easy to do and easy to set out • Weaknesses of using this method – My weakness of using this brainstorm method is putting the actual information onto it I never know how to fill a brainstorm • Did you like using this method? Why? - I enjoy using this brainstorm method a lot it’s a really good way to gather ideas and a good way to look at the ideas
- 14. Informal Pitch • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
- 17. Group Idea Generation • Strengths of using this method – I get more ideas when I work in a group it helps a lot. its a lot easier to do it on paper • Weaknesses of using this method • -I need a scanner to scan in the work • Did you like using this method? Why? - I like using this method because its gets you talking to other people and sharing ideas to create better ones
- 19. Formal Pitch • Strengths of using this method – Helps me to get ideas • Weaknesses of using this method – I need to be able to put my answers into it • Did you like using this method? Why? - I wouldn’t say this method of using a formal pitch is my best thing to use I have other methods I would prefer to use rather than this
- 20. Storyboards
- 21. Storyboards
- 22. Storyboards • Strengths of using this method – I can plan it out well and draw pictures that go with the text • Weaknesses of using this method – It takes time its easier to do in a group • Did you like using this method? Why? - I like using this story board method because I like pictures that go with words but there are other methods I prefer to use
- 23. Initial Reaction • I have to create a advergame for Coca-Cola. I will be using Photoshop to make it. There is going to be animation in it. I will create some sketches in order to give me and idea of what I’m going to be doing and what then outcome could be like the canvas I will make this on has to be – Width- 120 pixels – Height- 80 pixel I will start this by doing a self portrait
- 24. Initial Reaction • Strengths of using this method – A strength to using this method would be that it helps me to know an understanding of what I’m going to be doing it allows me to ask questions before I start the task • Weaknesses of using this method – It wastes time when you can just read the brief of the task • Did you like using this method? Why? I like using this method because it helps me a lot
- 25. Sketches
- 26. Sketches • Strengths of using this method – My strengths of using this method are that it helps me in the future with the product • Weaknesses of using this method – My weakness is that I cant draw • Did you like using th • Do you like using this method? Why? • I hate using this method because I can’t draw very well
- 27. Formal Proposal • Strengths of using this method – It helps me to know what im going to be doing its easy to do • Weaknesses of using this method – You have to do it independently on your own wich means its only your ideas • Did you like using this method? Why? I'm not to keen with using this method I find it boring
- 28. Working Title: P.O.V coca cola advert What is it called? This can change if you think of something better later Target Advertising Platform: The platform that we will be using is T.V What platform/platforms would you release the Advert on? Genre: The adverts genre is a comedy/sales advert. It will contain real people. What sort of a Advert is it? Illustration/documentary/stop motion etc. Language / Territories: the advert is going to be worldwide and aimed at English speaking people and mostly aimed at 16 – 19 year olds. What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs? Synopsis / Treatment / Story: someone buys a coca cola from a vending machine and then jumps in a paddling pool. No one speaks in it and the end goal is to make the audience laugh and want a coca cola. What is your advert about? Discuss the narrative? What are the end goals? One Line Sales Pitch: funny Sum up your advert in one sentence Style (similar products and graphical style): no other adverts are similar to owners. What adverts is yours similar to? Why have you used it for inspiration? Discuss this in relation to persuasive techniques and art style Audience: Who is your audience? Be very detailed; 16 - 19, gender neutral, all the classes, psychographic etc. Why would your advert appeal to this person? Legal & Ethical Considerations: non Think about any offensive material you will include? No offence material will be used Will you restrict younger viewers seeing it? No as it has no inappropriate material in it Will it offend any social groups/religions/ethnicities? No it will not be offended How will you ensure you do not offend anyone? I will follow legal proceeds Follow up Is your advert using characters/names/logos of existing adverts/IPs? Will your advert be sufficiently different from existing adverts to not get sued for copyright infringement? It’s a original idea that doesn’t copy other adverts
Editor's Notes
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