1. communication methods (lf)
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The document outlines 7 codes from the ASA that advertising communications must comply with, including being truthful, clearly identifiable as advertising, not misleading, avoiding offense or harm, not targeting children inappropriately, obtaining consent to use people's images, and making truthful health or nutrition claims about food products.
1. communication methods (lf)
- 2. ASA Codes Number Name Brief Description 1 Compliance Compliance is all about not lying and that what the company does is all within the law. 2 Recognition of marketing communications The advert must be an advert. Including logos, slogans and images of the product its self. 3 Misleading Adverts You must be 100% honest about what you are selling and everything you show in your advertisement. 4 Harm and Offence Products must not be offencive in anyway e.g. racism, homophobic comments or prejudice comments. 5 Children The advert isn’t to encurage children to harm themselves, nore can you pressure children into purchasing the product. 6 Privacy To use someone’s face for your brand you must have their written consent. 13 Food, food supplements and associated health or nutritional claims You cannot lie about how healthy the product is or tell people the product is healthy without proof.
- 3. Mind Map
- 4. Mind Map Strengths of using this method The strengths of using this method are that you can quickly get your points down and have them still be organised. It’s good as well because you can get a lot of thoughts down and see them all right in front of you to quickly help you remember your ideas. Weaknesses of using this method The weaknesses of using this method are that you cant add images to see exactly what you your inspiration was. Its also hard to see why you chose the things you did because you cant put much detail into a mind map. Did you like using this method? Why? I liked using this method because it aloud me to look back and see exactly what my initial thoughts and ideas were at the time while still adding to them with new ideas.
- 5. Mood Board I chose these because they are simple and I want to keep my poster minimalist. They also still clearly tell you what the product is. I also want to add the while curves as that is something that people associate with Coca-Cola. I want to use the slogan “share a Coke with…” because I feel that it can make the poster personal and influence younger people (my target market) to buy coke and have it with there friends and personalise them. Also using slang that is up to date and popular with people between the ages of 16-19 can encourage them to buy the product as again it makes it personal to them and their friends. I want to add all the colours to represent all the different types of coke and use a silhouette to continue a minimalist style.
- 6. Mood Board I chose these images as inspiration because I wanted to incorporate the exploding out of the can idea but somehow have it related to 16-19 year olds. Also having the bottle be a silhouette helps to keep the image minimalistic. I want to add the water drops in my poster, because when I see it I think about having it being cold and refreshing. If 16-19 year olds are out with there friends and they see it could help to encourage then to buy it. I love the idea of the bubbles being the caps also flying off of the bottle and the slogan open happiness. Its extremely simple too and gets to the point quickly.
- 7. Mood Board Strengths of using this method The strengths of using this method are that you can use images to help put your point across and also find inspiration. It helps to get ideas from more than just you imagination. This method also helps you to give more detail as to why you want to do what you do and helps you think more about what you really want your poster to show and what impression you want it to give off. Weaknesses of using this method The weaknesses of using this method are it takes a longer time than mind mapping and makes it harder to quickly get ideas down. It also can make your ideas all over the place and make it hard to stick to a certain theme because you find so many different ideas. Did you like using this method? Why? I like this method because it gives you tones of great ideas, and it also helps you to see what other adverts that are advertising the same thing use in their posters. This helps because your poster will then match the brand.
- 8. Style Sheet This font seemed like It had to be used as it is used for the logo which is one of the main things within the poster that will let the customer know what is being sold. I would use this on the silhouette of the bottle its self not to write the slogan in. I wanted a font that was bubbly to go with hopefully the bubbles I will add to my design. I also want to try keep the design young and modern and I thought that this one is clean and smooth and would fit the style of my poster. I love this font but I wasn’t sure if it would fit with the style of my design style I wanted to use. Hopefully I could incorporate it in some way because I love the curves in the font and also the thickness. I looked at this font because is was the closest to the coca cola logo yet not exactly. I liked that you can add just the curved lines separately.
- 9. Style Sheet I want to use red as the main colour as it is the colour of coca cola and use the brightest red as the background. I will use whiles and greys for the writing and silhouette because it will stand out more on the red background. I'm going to have a thin yellow swish across with the white one to add more colour to the poster. I'm going to use black as mainly an outline for some of the white writing to make it stand out more.
- 10. Style Sheet Strengths of using this method The strengths of using this method are that you get a chance to see the colours and fonts right in front of you and this can help to decide how you will begin to layout your design. Weaknesses of using this method The weaknesses of using this method are that you cant really see exactly how the fonts will really look when with the images on the poster itself. Did you like using this method? Why? I liked using this method because to helped me to see what colours I would use and begin to decide exactly how I want my poster to look.
- 11. Layout Plan
- 12. Layout Plan Strengths of using this method The strengths of using this method are that you can see how exactly you are going to put your poster together and see if it all fits and also if it all works and look good together. Weaknesses of using this method The weaknesses of using this method are that its hard to do. Its hard to out the images together in the way you want them to. Did you like using this method? Why? I'm still not sure if I like this method or not. I like it because you can see how it will go together, but I dislike it because its hard to put the parts together in the way you want. Also I like that you can get a good idea of what you design will look like in the end.
- 13. Brainstorm
- 14. Brainstorm Strengths of using this method The strengths of using this method are that you can start to think about what other adverts from the same media outlet use’s. This can help with inspiration for when making my own advert. Weaknesses of using this method The weaknesses of using this method are that you cant add sounds to remember exactly what your inspiration was and what kind of ideas you had in mind exactly. Did you like using this method? Why? I liked this method because it is quick and easy and you can look back and read through your thoughts at the time and get back into the mind frame you were in when you were looking at other adverts.
- 15. Informal Pitch Strengths of using this method The strengths of using this method are that you get a chance to get all of your initial ideas out along side your group. Weaknesses of using this method The weaknesses of using this method are that you only get one persons input. Also another weakness of using this method is that you cant change your idea afterwards. Did you like using this method? Why? Yes I did like using this method because it meant that you would get to see if your idea is a good or bad ideas and see if there are floors in your plan before going ahead and making it.
- 18. Group Idea Generation Strengths of using this method The strengths of using this method are that you can get more ideas by combining your thoughts together as a group. Another strength of using this method is that you can generate ideas and make them better by others in the group contributing to your idea. Weaknesses of using this method The weaknesses of using this method are that there can be to many different ideas at once making it hard to actually stick with one idea. Did you like using this method? Why? I liked this method because it made it easier to get more ideas at once and also we all inspired each other.
- 19. Formal Pitch Strengths of using this method The strengths of using this method are that it gives you a better idea of what your advert will contain and helps you to think about who will see your advert and whether it will offend them or not. Weaknesses of using this method The weaknesses of using this method are that it takes a lot of righting and its hard to quickly get your ideas down using this method. Did you like using this method? Why? I licked this method because it got you thinking about things that you would when using any other methods.
- 20. Storyboards
- 21. Storyboards Strengths of using this method The strengths of using this method are that you can come together as a group and get a good idea of what your final idea will be and have it set in stone so that you can look back and stick to the idea. Weaknesses of using this method The weaknesses of using this method are that you cant adapt your idea without actually changing or going against the story board. It can also be hard to decide on one idea. Did you like using this method? Why? Yes I liked using this method because it helped me to decide on an idea and then work on it and stay focused on it and also it aloud me to see exactly what I was making and how I would make it.
- 22. Initial Reaction I'm going to make a set of frames of a game that will advertise Coca-Cola. It will be set up 320(h) and 480(w) canvas and will be 120 pixels by 80 pixels.
- 23. Initial Reaction Strengths of using this method The strengths of using this method are that it gives you chance o ask questions before you start actually making the game. Weaknesses of using this method The weaknesses of using this method are that it is time consuming and also limits creative output because it is very much a set piece of work • Did you like using this method? Why? Yes because it gives you a chance to see if you fully understand what you are doing before you start.
- 24. Sketches
- 25. Sketches • Strengths of using this method It gave you chance to get some idea of how your character will look when you come to actually making it on the computer and a chance to see how much detail you could add. Also it let you see if what you wanted to make was possible. • Weaknesses of using this method The weaknesses of using this method is that it is time consuming and hard to make accurate and get a good idea of what it will actually look like on the computer. • Did you like using this method? Why? Yes I liked this method because I could experiment with the aesthetics of my characters
- 26. Formal Proposal • Strengths of using this method It gives you chance to understand what you are going to be doing before you actually start. It also helps to go into more detail about who the advert will be aimed at and help you to not offend anyone. • Weaknesses of using this method The weaknesses of using this method are that its very time consuming and a lot of writing/typing. • Did you like using this method? Why? Yes because it made me think about who would see what I was making to prevent offending anyone. No because it was a lot of typing and writing.
Editor's Notes
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