Time horizons in forecasting can be short term (1-3 months), intermediate (2-3 years), or long term (2+ years). Qualitative techniques like market surveys and Delphi method are used for long term forecasting while quantitative techniques like time series analysis, exponential smoothing, and regression analysis are used for short and medium term forecasting. Moving average and exponential smoothing methods smooth random fluctuations in demand data and represent significant variations. Exponential smoothing assigns higher weight to recent demand data compared to older data.