1:1 Community Interview Examples & Tips for Libraries
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The document outlines effective practices for conducting 1:1 interviews in libraries, emphasizing the importance of inclusivity, relationship building, and strategic planning. It includes case studies from various libraries demonstrating different approaches to community engagement and qualitative research. Best practices discussed involve crafting thoughtful questions, ensuring ethical data use, and following up with participants post-interview.
1:1 Community Interview Examples & Tips for Libraries
- 1. 1:1 Community Interview Examples & Tips for Libraries Wisconsin Library Association Annual Conference | November 2021
- 2. Welcome & Introductions Martin Alvarado, Madison Public Library Jon Mark Bolthouse, Fond du Lac Public Library Laura Damon-Moore, WiLS
- 3. Overview | 1:1 interviews for libraries Why ● Allow you to ask follow-up questions, understand the “why” ● Inclusivity and accessibility ● Connecting 1:1, relationship building ● Pearl-growing your network ● Co-creation with your community When ● Ahead of, or as part of, major decision-making or planning processes ● As a way to do ongoing information gathering related to strategic priorities ● When planning for or working on community history or documentation efforts
- 4. Case Studies | 1:1 Interviews
- 5. Case Study #1 | Fond du Lac Public Library ● 2021 Strategic Plan ○ Community Survey ○ Community Leader Questionnaire ○ Staff SOAR Conversation ○ Board Discussion ○ 1:1 interviews
- 8. Case Study #1 | Fond du Lac Public Library ● Find the “Connectors” ● Pick from contact list ● Invite for 1:1 interviews
- 9. Case Study #2 | City of Madison City staff from different professional backgrounds engaged residents on parking and transportation issues with the aim of prototyping an intervention. Human-centered design (qualitative research approach) Learn about the problem Come up with ideas and prototype Implement Brief intercept/contextual interviews: ● Connect with the person close the experience, rather than relying on recall ● Allow observation of behavior and comparison with answers ● Good for: testing assumptions, preparing for long-form interviews, presenting prototype ideas ● Informal and semi-structured Resources https://www.digital.govt.nz/standards-and-guidance/design-and-ux/service-design/service-design-tools/intercept-interviews/ https://www.nngroup.com/articles/contextual-inquiry/
- 10. Case Study #2 | City of Madison Resources De Leon, J. P., & Cohen, J. H. (2005). Object and walking probes in ethnographic interviewing. Field Methods, 17(2), 200-204. Long form interviews ● Find places where communities of interest gather or access services ● Multiple ways of posing a question: interview questions, visual prompts, flash cards to evoke responses ● Take notes vs make a recording (allows more conversational feel while capturing all information) ● Take verbatim quotes (a more direct link to the speaker’s thoughts and feeling) vs paraphrasing ● Interviewee as expert
- 11. Case Study #2 | City of Madison Before and after the interviews ● Find a good framework to direct research, organize information and refine it ● Consider working with a partner or a team ● Consider developing personas (composite representations of your interviewees) Resources http://designthinkingforlibraries.com/ https://civicservicedesign.com/tools-tactics/home https://www.usability.gov/how-to-and-tools/methods/personas.html
- 12. Case Study #3 | Madison Public Library ● Living History Project → Stories from a Distance ● Community stories related to the COVID-19 pandemic ● Focus on underrepresented voices and stories ● Big pivot to distanced interviews ● Pearl-growing → “Who else should we talk to?”
- 13. Best Practices & Considerations
- 14. Best Practices & Considerations Format / platform: ● Technology can be a barrier ● Offer several choices of interaction ● Location ● Compensation ● Flexibility in how much time you ask for
- 15. Best Practices & Considerations Crafting questions: ● What do you want to learn? ● How do you expect to use the information that you are gathering? ● Core questions and follow-ups ● Warm-up questions ● Open-ended questions ● Magic wand question Roulston, K. (2010). Asking questions and individual interviews. Reflective interviewing: A guide to theory and practice, 9-33. (PDF)
- 16. Best Practices & Considerations Data, information and ethics ● Data/information use policy ○ What do we want to know? ○ How do we want to be able to use it? ■ internal ■ external ○ Safeguards ○ Don’t over-collect ○ Anonymizing, confidentiality, and public use of information. ● Informed consent: Develop a consent form/release for use of information ○ Explains any compensation that will/will not occur ○ Explains the purpose and scope of study ○ Explains exactly how name, image, words, and data will be used ○ Explains that the participant can quit at any time ○ Written in plain language (8th grade level) ● Demographics - purposes ○ Who took part in the study? (retrospective) ○ Are we achieving representation of categories we wanted to include? (prospective) ● Demographics - best practices ○ Provide inclusive categories and also allow individuals to self-identify ○ Ask for ranges rather than exact figures (age, income, level of education) ○ Why do I need/not need to know a given category (race, gender, sexual orientation)? ○ Multi-lingual surveys? Informed consent creates an ethical boundary around the process Resources Evaluation Guide for Public Libraries by Kate Haley Goldman
- 17. Best Practices & Considerations Following up / next steps ● Write a thank-you note ● Be specific about what comes next (relates to informed consent) ○ What will be done with notes or transcripts ○ Point people to language or information so that they are aware and can return to it if questions arise ● Ask if and how they would like to stay connected to the project
- 18. Q&A