15 A/B Testing Stats That Will Blow your Mind
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The document presents 15 impactful A/B testing statistics that highlight the effectiveness of this marketing strategy in optimizing conversion rates. Key findings include that 66% of companies test landing pages, with only 13% feeling successful, and that simple changes can lead to significant increases in conversions, such as adjusting CTA buttons or entry forms. Overall, A/B testing is essential for enhancing marketing strategies, with notable examples demonstrating substantial improvements in user engagement and conversion rates.
15 A/B Testing Stats That Will Blow your Mind
- 1. 15 A/B TESTING STATISTICS THAT WILL BLOW YOUR MIND
- 3. A/B testing is a strategy in marketing in which two versions, A and B, (the Control and the Treatment) are tested against each other.
- 4. The goal is to identify changes that increase the chance of the what you want to occur, occurring.
- 5. Here are 15 awesome A/B testing statistics to inspire your own tests
- 6. #1. 66% of companies test multiple landing pages on their websites…
- 7. Only 13% think they’re doing it well.
- 8. #2. 72% of online retailers test their CTA buttons (Calls-to- Action)…
- 9. Only 49% test the performance of their checkout process.
- 10. #3. Google ran more than seven thousand A/B tests in 2011…
- 11. 40 of them to determine which shade of blue earned more clicks.
- 12. #4. QuickSprout runs one A/B test every two weeks…
- 13. A quarter of all their tests boost the relevant conversion rate by at least 20%.
- 14. #5. Eric Siu from Treehouse found his ad Cost per Acquisition (CPA) was stubbornly floating around $60…
- 15. Adding the word ‘Free’ to the ads decreased his CPA by 17 dollars per signup.
- 16. #6. People on TreeHouse’s library page weren’t signing up. At first they tested changing the color of the signup button from grey to green, but with no change…
- 17. Having their main navigation bar (and signup button) scroll with the reader increased conversions on the page by 138%
- 18. #7. NeilPatel.com had four fields in their entry form: Name, Email, URL and Revenue
- 19. Removing ‘Revenue’ from the entry form rocketed its conversion rate by 26%
- 20. #8. A software company’s testing of a 14-day trial versus their original 30-day trial resulted in no change in conversions. But…
- 21. It resulted in 102% more people continuing after the trial had ended
- 22. #9. A/B testing is the most used method for improving conversion rates…
- 23. But only one out of eight A/B tests has ever driven major changes
- 24. #10. President Obama’s 2008 presidential election tested their media on display and call-to- action button combinations…
- 25. Combining an image of the Obama family with the CTA ‘Learn More’ increased sign-ups by 40.6%, an increase worth 60 million dollars and 288,000 volunteers.
- 26. #11. For their ‘Get a Live Demo’ CTA button, Hubspot tested a more dynamic sprocket image against standard rectangular buttons…
- 27. The tiny change resulted in a 13% increase in conversions
- 28. #12. Even though they offered free trials, email marketing company GetResponse had only the ‘Buy Now’ CTA on their homepage…
- 29. Adding a ‘Free Trial’ option increased free accounts by 158.6%, with no negative influence on their paid accounts results
- 30. #13. In 2012 Ecommerce site Express Watches added a ‘SEIKO authorized dealer-site’ trust sign on their home page. It increased conversions by 107%. But…
- 31. In 2013 they made the trust sign even more obvious and added a ‘why we’re trusted’ box. This increased conversions by another 58.39%
- 32. #14. Data protection company Veeam Software changed their CTA ‘Request a Quote’ in order to increase clck-through-rate…
- 33. The CTA adjustment to ‘Request Pricing’ increased their Click- Through-Rate by 161%
- 34. Want to know what inspired us to make this presentation?
- 35. #15. Wishpond recently A/B tested our Sweepstakes App landing page. Moving the ‘Create my Free Account’ CTA button from the top right to the middle left resulted in…
- 36. A 22% increase in sign-ups.
- 38. Thank you for viewing! Wishpond makes it easy to run social media marketing campaigns. Learn more at Wishpond.com