Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Profit Engine'
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The document discusses strategies for transforming a website into a profit center by utilizing visitor analytics and lead scoring to enhance sales and marketing efforts. It emphasizes identifying visitor behaviors, improving conversion rates, and optimizing marketing campaigns based on the effectiveness of different digital channels. Additionally, it highlights the importance of tracking visitor engagement through various methods to increase leads and improve the overall user experience.
Lee Chadwick, WOW Analytics @ ad:tech - 'How To Turn Your Website Into A Profit Engine'
- 1. How to turn your website Into a Profit Center Lee Chadwick MD – WOW Analytics lee@wowanalytics.co.uk @wowanalytics https://uk.linkedin.com/pub/lee-chadwick/9/864/839
- 2. Agenda Strengthen your sales pipeline with AVI But I have Google Analytics So Who is on your web site What are the visitors doing Questions www.wowanalytics.co.uk
- 3. We all want the form fill www.wowanalytics.co.uk
- 4. How many leads are you really getting… 71%
- 5. Dare you dream of a higher %… 71% 50%
- 6. AVI Anonymous Visitor Identification, unleash the 50% www.wowanalytics.co.uk
- 7. Do you use Google Analytics? Whats the difference www.wowanalytics.co.uk
- 8. Screenshot of Google Analytics with 1, 2 and 3 pointed out or pointed to. 3 thing Google Analytics can do… (that you may not have known) 1. See the number of visits you received 2. See what pages people look at in which order - convert 3. Identify the method people used to come to your web site - medium
- 9. What marketing campaigns are doing today… PPC? Social Media? Emails? Blogs?
- 10. Find more companies - AVI
- 11. Find people interested in you
- 12. There are Hot Leads, and there are Red hot Leads ! www.wowanalytics.co.uk
- 13. How WOW’s lead scoring works Home page = 1 point Info page = 2 points Key sales page = 22 points Product page = 10 points Interested Cold lead Warm lead HOT HOT HOT 0-10 10-25 25-50 50+
- 14. Whitepaper The Art of Page scoring (your web site as an onion) tweet us @wowanalytics #WOWME www.wowanalytics.co.uk
- 15. So I know whos on my web site… What next Sales… What next marketing… www.wowanalytics.co.uk
- 16. Hot - Find / contact the individuals • Company contact info • Employee names • Employee numbers • Employee emails
- 17. Find / contact the individuals
- 18. Sales Benefit • Who would you have called • What conversion rate would you have got on that call. • Web site data leads on average to 55% increase in conversion rate of telephone follow up • Lead the conversation with what has been consumed on the web site. Recent relevant intelligence about the visitor materially changes the telephone outcome
- 19. Marketing Benefits • Increasing traffic volumes is simply not good enough • We want converting traffic / we want leads • What expenditure works best (ROI)
- 20. Which campaigns are most effective
- 21. Are you driving the right kind of traffic
- 22. Campaign level tracking tagged to named Visitors
- 23. Find / contact the individuals
- 24. Every inbound web link should have them Medium – What Digital Channel Campaign Name – very important especially multi channel Source – where was the source URL Term – for you PPC crowd UTM IS what you need http://www.wowanalytics.co.uk/wow-url-builder/ www.wowanalytics.co.uk
- 25. Whitepaper I can see who’s on my website… what’s next? tweet us @wowanalytics #WOWME www.wowanalytics.co.uk
- 26. #WOWME Tweet us @wowanalytics to get a 2 week free trial #Adtech2015 See for yourself why it’s so simple, it’s not magic www.wowanalytics.co.uk