Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017
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The document presents various statistics that highlight the growing importance and usage of mobile devices. It notes that more people own a mobile phone than a toothbrush, 60% of all web searches are conducted on mobile, and 80% of internet users own a smartphone. It also shares that by 2019, mobile advertising will represent 72% of all US digital ad spending and that mobile video traffic is forecast to grow around 50% per year through 2022.
Jo Sutherland (Fetch): Cutting Through The Noise Driving Success In A Mobile-First World @mms mobile2017
- 1. More people own a mobile phone than a toothbrush. Did you know? Source: The Mobile Marketing Association of Asia #MMSMobile @WeAreFetch
- 2. 60% of all web search is via mobile. Did you know? Source: http://searchengineland.com/report-nearly-60-percent-searches-now-mobile- devices-255025 #MMSMobile @WeAreFetch
- 3. 80% of internet users own a smartphone. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 4. 48% of consumers start mobile research with a search engine. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 5. Apps account for 89% of mobile media time, with the other 11% spent on websites. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 6. Over 50% of smartphone users grab their smartphone immediately after waking up. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 7. 68% of companies have integrated mobile marketing into their overall marketing strategy. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 8. 71% of marketers believe mobile marketing is core to their business. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 9. By 2019, mobile advertising will represent 72% of all US digital ad spending. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 10. 91% of mobile users say that access to content is very important. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 11. 48% of millennials view video solely on their mobile device. Did you know? Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 #MMSMobile @WeAreFetch
- 12. On average people touch their mobile phones 2,617 times a day. Did you know? #MMSMobile @WeAreFetch
- 13. On average people spend over 4 hours per day on their mobile phones. Did you know? #MMSMobile @WeAreFetch
- 14. 50% of all searches will be voice searches by 2020. Did you know? #MMSMobile @WeAreFetch
- 15. For the next 6 years there will be more than a million new mobile broadband subscribers every day! Did you know? #MMSMobile @WeAreFetch
- 16. Mobile video traffic is forecast to grow around 50% a year through to 2022. Did you know? #MMSMobile @WeAreFetch
- 17. Teens and young adults (13 to 24 years old) watch 2.5x more internet video than broadcast TV. Did you know? #MMSMobile @WeAreFetch
- 18. Digital ad spending, driven by investment in mobile, now exceeds TV ad spending in US. Did you know? #MMSMobile @WeAreFetch
- 19. More ecommerce site visits now come from mobile than desktop (65%). Did you know? #MMSMobile @WeAreFetch
- 20. The global app economy was worth $1.3trillion in 2016. By 2021 it will be worth $6.3 trillion! Did you know? #MMSMobile @WeAreFetch
- 21. The number of connected ‘things’ totaled 8.4 billion in 2017. By 2020 it will total 20.4 billion. Did you know? #MMSMobile @WeAreFetch