SlideShare a Scribd company logo
15 DIAGRAMS
               YOU SHOULD KNOW
                 BEFORE LEAVING
                BUSINESS SCHOOL
                              janice fraser.


janice@luxr.co
For Presidio GSB, Sept 2010
WITH DIAGRAMS
                                    YOU CAN
                                 COMPARE THINGS


(c)2010, janice@twotopLABS.com
THE PIE CHART
                            compares subjects on one dimension of data
                                       ...like market share
Source: Flurry
(c)2010 janice@twotopLABS.com
...or lines of business.
(c)2010, janice@twotopLABS.com
SCATTER PLOT




                                       Compares items on two dimensions of data.
                                          Good for demonstrating messiness.
Source:: services.alphaworks.ibm.com
(c)2010, janice@twotopLABS.com
also good for making fun of artists.


source: thisisindexed.com
(c)2010, janice@twotopLABS.com
TWO   X    TWO
                                   my favorite
(c)2010, janice@twotopLABS.com
it’s the King of market positioning.

source: Dave McClure, 500hats.com
(c)2010, janice@twotopLABS.com
...and competitive analysis
source: unknown...if it’s you email me and I’ll give attribution.
(c)2010, janice@twotopLABS.com
COMPARISON CHART
                                 many items, many variables
source: Watt Bike
(c)2010, janice@twotopLABS.com
...good for product comparisons
source: unknown...if it’s you email me and I’ll give attribution.
(c)2010, janice@twotopLABS.com
EXAMINE THE
                                 RELATEDNESS
                                  OF THINGS


(c)2010, janice@twotopLABS.com
VENN DIAGRAM
source: laughingsquid.com
                                     the classic.
(c)2010, janice@twotopLABS.com
PROTIP
                                  You want
                                 to be here




(c)2010, janice@twotopLABS.com
CYCLE DIAGRAM
source: unknown...if it’s you email me and I’ll give attribution.
(c)2010, janice@twotopLABS.com
shows how components connect
                                         to make a workable system.

source: Eric Reiss, The Lean Startup
(c)2010, janice@twotopLABS.com
THE VALUE PYRAMID
                                    Pyramid symbol can either represent quantity
source: Dave McClure, 500Hats.com
                                           (top = small, bottom = large)
(c)2010, janice@twotopLABS.com
...or the pyramid can represent ideas
                                     like “foundation” and “pinnacle”

(c)2010, janice@twotopLABS.com
MIND MAPS
                                                                      help you figure things out
source: unknown...if it’s you, send email and I’ll give attribution
(c)2010, janice@twotopLABS.com
...and can communicate a lot of
                                 information, loosely structured, in a
                                  dense format that’s easy to digest.
source: XMind
(c)2010, janice@twotopLABS.com
PUT THINGS
                                  IN ORDER



(c)2010, janice@twotopLABS.com
PROCESS DIAGRAM
  (This is a process diagram for defining the strategy of a startup.)
(c)2010, janice@twotopLABS.com
value chain


                                                                                         “this is our
                                                                                        opportunity”




                                                                      “critical point
                                                                       of failure”

source: Unknown...if it’s you, send email and I’ll give attribution
(c)2010, janice@twotopLABS.com
ROOT
                  CAUSE
                   MAP
            Like a process
         diagram, but instead
             of sequence,
          arrows point away
             from causes.

                       Last one is it.


source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg
(c)2010, janice@twotopLABS.com
source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg
(c)2010, janice@twotopLABS.com
COUNT
                                 THINGS



(c)2010, janice@twotopLABS.com
POWER CURVE
(c)2010, janice@twotopLABS.com
Power curve of men who would date an 18-
                                     year-old woman, mapped by age

source: blog.okcupid.com
(c)2010, janice@twotopLABS.com
Power curve of contributions to UGC
                                                  websites, by effort required.


source: Ross Mayfield, Chairman, Social Text
(c)2010, janice@twotopLABS.com
THE BELL CURVE
                                 can help you describe identify outliers

source: edgehopper.com
(c)2010, janice@twotopLABS.com
and regular liars.
source: blog.okcupid.com
(c)2010, janice@twotopLABS.com
HISTOGRAM
                                 is a bar chart for counting things.


source: Flickr, Phil Gyford
(c)2010, janice@twotopLABS.com
“ROI” of User Experience Projects




                                 GENERIC BAR CHARTS
                                           can be very revealing.


source: nngroup.com/reports
(c)2010, janice@twotopLABS.com
UP-AND-TO-THE-RIGHT



(c)2010, janice@twotopLABS.com
For showing audience growth.


source: “Glam Media $200M Private Placement”
(c)2010, janice@twotopLABS.com
For showing revenue growth.


  source: unknown...if it’s you email me and I’ll give attribution.
(c)2010, janice@twotopLABS.com
source: unknown...if it’s you email me and I’ll give attribution.
(c)2010, janice@twotopLABS.com
source: unknown...if it’s you email me and I’ll give attribution.
(c)2010, janice@twotopLABS.com
for poking holes in business models.



(c)2010, janice@twotopLABS.com
Cause or effect?




                                 “I’m gonna cut myself
                                  with this Lexus key.”



source: thisisindexed.com
(c)2010, janice@twotopLABS.com
THANKS
                                  Y’ALL



source: thisisindexed.com
(c)2010, janice@twotopLABS.com

More Related Content

PDF
대한민국 대표 오픈소스, mago3DTiler의 현재와 미래 - 대한공간정보학회 2025년 신년학술대회 발표자료
PDF
Blockchain-based Solutions for Identity & Access Management
PDF
Generative Models and ChatGPT
PDF
Introduction To Solidity
PDF
Crypto Developer Locations 2023 by Electric Capital
PDF
Ethereum Solidity Fundamentals
PDF
Chatbot testing
PDF
Thomas Wolf "An Introduction to Transfer Learning and Hugging Face"
대한민국 대표 오픈소스, mago3DTiler의 현재와 미래 - 대한공간정보학회 2025년 신년학술대회 발표자료
Blockchain-based Solutions for Identity & Access Management
Generative Models and ChatGPT
Introduction To Solidity
Crypto Developer Locations 2023 by Electric Capital
Ethereum Solidity Fundamentals
Chatbot testing
Thomas Wolf "An Introduction to Transfer Learning and Hugging Face"

What's hot (20)

PDF
Microservicios, sin morir en el intento
PPTX
Présentation blockchain v2
PDF
ChatGPT vs. GPT-3.pdf
PDF
Web3 Games - Freedom from the Walled Garden
PDF
Programming smart contracts in solidity
PPTX
Standards for the Metaverse
PPTX
Blockchain 101
PPTX
Blockchain types architecture
PDF
LLMs Bootcamp
PPTX
OpenAI-Copilot-ChatGPT.pptx
PPTX
chatbots presentation .pptx
PDF
Blockchain Explained
DOCX
Multimedia
PDF
Is Metaverse The Next Big Thing?
PPTX
brightonSEO - Creating A PPC Campaign Using ChatGPT - An Experiment
PPTX
E-Content Development Chat GPT tool. By Dr. Zeba Khanam (Karamat Husain P.G. ...
PDF
Introduction to Blockchain
PPTX
From AI-Generated Stories to Interactive Volumetric Content by Adam Myhill, U...
PPT
Web 3.0
PDF
Tmc mastering bitcoins ppt
Microservicios, sin morir en el intento
Présentation blockchain v2
ChatGPT vs. GPT-3.pdf
Web3 Games - Freedom from the Walled Garden
Programming smart contracts in solidity
Standards for the Metaverse
Blockchain 101
Blockchain types architecture
LLMs Bootcamp
OpenAI-Copilot-ChatGPT.pptx
chatbots presentation .pptx
Blockchain Explained
Multimedia
Is Metaverse The Next Big Thing?
brightonSEO - Creating A PPC Campaign Using ChatGPT - An Experiment
E-Content Development Chat GPT tool. By Dr. Zeba Khanam (Karamat Husain P.G. ...
Introduction to Blockchain
From AI-Generated Stories to Interactive Volumetric Content by Adam Myhill, U...
Web 3.0
Tmc mastering bitcoins ppt
Ad

Viewers also liked (20)

PDF
Sticky Strategy, CCA Edition
KEY
Lean ux warm_gun
PDF
Lean User Experience Survey
KEY
Tokyo 1 day (日本語)
PPT
Making Meaningful Connections: The Redesign of Recruitladder's UI
PDF
Lean Product design is the New Marketing
KEY
Ux Practice for Lean Startups, ux london
PDF
Ux for lean startups london
PDF
Building a Culture of Learning
PDF
2013 scandev 10 principles keynote
PDF
iGap 2013, Assumptions & Experiments Workshop
PDF
Task Rabbit Case Study, SXSW Edition
PDF
Discuss Design Without Losing Your Mind
PDF
Talking To Your Boss About Lean UX
PDF
2013 intersect principles keynote
PDF
Making Elephants Dance -- How corporates can lean into the future with Lean S...
PDF
2015 Lean Startup Conference - Leader's Guide Project Planner
PDF
Scaling Lean: Principles over Process
PDF
2014 future of product management
PDF
LUXi for Designers
Sticky Strategy, CCA Edition
Lean ux warm_gun
Lean User Experience Survey
Tokyo 1 day (日本語)
Making Meaningful Connections: The Redesign of Recruitladder's UI
Lean Product design is the New Marketing
Ux Practice for Lean Startups, ux london
Ux for lean startups london
Building a Culture of Learning
2013 scandev 10 principles keynote
iGap 2013, Assumptions & Experiments Workshop
Task Rabbit Case Study, SXSW Edition
Discuss Design Without Losing Your Mind
Talking To Your Boss About Lean UX
2013 intersect principles keynote
Making Elephants Dance -- How corporates can lean into the future with Lean S...
2015 Lean Startup Conference - Leader's Guide Project Planner
Scaling Lean: Principles over Process
2014 future of product management
LUXi for Designers
Ad

More from Janice Fraser (20)

PDF
Psychology of confidence (for f+f)
PDF
Accepting the Truth at Work: 3 Practical Tools
PDF
(Full Text Version) The Leadership Machine: All the Research about Women's Ca...
PDF
The Leadership Machine: All the Research About Women's Career Advancement Sum...
PDF
2015 Lean Startup Conference - Leaders' Guide Workshop
PDF
2015 Introduction to Lean Startup
PDF
2015 Balanced Teams: Product Management, Engineering, UX Design
PDF
2014 Trends in Retail: How startups are disrupting the retail landscape
PDF
2014 design for innovation
PDF
2014 iGap - assumptions and experiments
PDF
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)
PDF
2013 Products Are Hard - Melbourne! Keynote Address
PDF
2012 Products Are Hard Keynote Address
PDF
UX Jackson 2013 - One-Day Lean Startup Workshop
PDF
2013 products are hard keynote.key
PDF
2013 lean+ux+dev scandev
KEY
10 principles of Lean UX
KEY
LUXr One-Day Workshop
PDF
Women in Tech (& design)
PDF
New Context Conference: Intro to Lean UX
Psychology of confidence (for f+f)
Accepting the Truth at Work: 3 Practical Tools
(Full Text Version) The Leadership Machine: All the Research about Women's Ca...
The Leadership Machine: All the Research About Women's Career Advancement Sum...
2015 Lean Startup Conference - Leaders' Guide Workshop
2015 Introduction to Lean Startup
2015 Balanced Teams: Product Management, Engineering, UX Design
2014 Trends in Retail: How startups are disrupting the retail landscape
2014 design for innovation
2014 iGap - assumptions and experiments
Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)
2013 Products Are Hard - Melbourne! Keynote Address
2012 Products Are Hard Keynote Address
UX Jackson 2013 - One-Day Lean Startup Workshop
2013 products are hard keynote.key
2013 lean+ux+dev scandev
10 principles of Lean UX
LUXr One-Day Workshop
Women in Tech (& design)
New Context Conference: Intro to Lean UX

Recently uploaded (20)

PDF
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
PDF
GREEN BUILDING MATERIALS FOR SUISTAINABLE ARCHITECTURE AND BUILDING STUDY
PPTX
artificialintelligencedata driven analytics23.pptx
DOCX
The story of the first moon landing.docx
PPTX
Fundamental Principles of Visual Graphic Design.pptx
PPTX
mahatma gandhi bus terminal in india Case Study.pptx
PPTX
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
PDF
Interior Structure and Construction A1 NGYANQI
PDF
The Advantages of Working With a Design-Build Studio
PPTX
AC-Unit1.pptx CRYPTOGRAPHIC NNNNFOR ALL
PPTX
An introduction to AI in research and reference management
PPT
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
PPTX
12. Community Pharmacy and How to organize it
DOCX
actividad 20% informatica microsoft project
PPTX
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
PDF
Quality Control Management for RMG, Level- 4, Certificate
PDF
Integrated-2D-and-3D-Animation-Bridging-Dimensions-for-Impactful-Storytelling...
PPT
Package Design Design Kit 20100009 PWM IC by Bee Technologies
PDF
YOW2022-BNE-MinimalViableArchitecture.pdf
PDF
Trusted Executive Protection Services in Ontario — Discreet & Professional.pdf
Facade & Landscape Lighting Techniques and Trends.pptx.pdf
GREEN BUILDING MATERIALS FOR SUISTAINABLE ARCHITECTURE AND BUILDING STUDY
artificialintelligencedata driven analytics23.pptx
The story of the first moon landing.docx
Fundamental Principles of Visual Graphic Design.pptx
mahatma gandhi bus terminal in india Case Study.pptx
Causes of Flooding by Slidesgo sdnl;asnjdl;asj.pptx
Interior Structure and Construction A1 NGYANQI
The Advantages of Working With a Design-Build Studio
AC-Unit1.pptx CRYPTOGRAPHIC NNNNFOR ALL
An introduction to AI in research and reference management
EGWHermeneuticsffgggggggggggggggggggggggggggggggg.ppt
12. Community Pharmacy and How to organize it
actividad 20% informatica microsoft project
Complete Guide to Microsoft PowerPoint 2019 – Features, Tools, and Tips"
Quality Control Management for RMG, Level- 4, Certificate
Integrated-2D-and-3D-Animation-Bridging-Dimensions-for-Impactful-Storytelling...
Package Design Design Kit 20100009 PWM IC by Bee Technologies
YOW2022-BNE-MinimalViableArchitecture.pdf
Trusted Executive Protection Services in Ontario — Discreet & Professional.pdf

15 Diagrams MBAs Should Know

  • 1. 15 DIAGRAMS YOU SHOULD KNOW BEFORE LEAVING BUSINESS SCHOOL janice fraser. janice@luxr.co For Presidio GSB, Sept 2010
  • 2. WITH DIAGRAMS YOU CAN COMPARE THINGS (c)2010, janice@twotopLABS.com
  • 3. THE PIE CHART compares subjects on one dimension of data ...like market share Source: Flurry (c)2010 janice@twotopLABS.com
  • 4. ...or lines of business. (c)2010, janice@twotopLABS.com
  • 5. SCATTER PLOT Compares items on two dimensions of data. Good for demonstrating messiness. Source:: services.alphaworks.ibm.com (c)2010, janice@twotopLABS.com
  • 6. also good for making fun of artists. source: thisisindexed.com (c)2010, janice@twotopLABS.com
  • 7. TWO X TWO my favorite (c)2010, janice@twotopLABS.com
  • 8. it’s the King of market positioning. source: Dave McClure, 500hats.com (c)2010, janice@twotopLABS.com
  • 9. ...and competitive analysis source: unknown...if it’s you email me and I’ll give attribution. (c)2010, janice@twotopLABS.com
  • 10. COMPARISON CHART many items, many variables source: Watt Bike (c)2010, janice@twotopLABS.com
  • 11. ...good for product comparisons source: unknown...if it’s you email me and I’ll give attribution. (c)2010, janice@twotopLABS.com
  • 12. EXAMINE THE RELATEDNESS OF THINGS (c)2010, janice@twotopLABS.com
  • 13. VENN DIAGRAM source: laughingsquid.com the classic. (c)2010, janice@twotopLABS.com
  • 14. PROTIP You want to be here (c)2010, janice@twotopLABS.com
  • 15. CYCLE DIAGRAM source: unknown...if it’s you email me and I’ll give attribution. (c)2010, janice@twotopLABS.com
  • 16. shows how components connect to make a workable system. source: Eric Reiss, The Lean Startup (c)2010, janice@twotopLABS.com
  • 17. THE VALUE PYRAMID Pyramid symbol can either represent quantity source: Dave McClure, 500Hats.com (top = small, bottom = large) (c)2010, janice@twotopLABS.com
  • 18. ...or the pyramid can represent ideas like “foundation” and “pinnacle” (c)2010, janice@twotopLABS.com
  • 19. MIND MAPS help you figure things out source: unknown...if it’s you, send email and I’ll give attribution (c)2010, janice@twotopLABS.com
  • 20. ...and can communicate a lot of information, loosely structured, in a dense format that’s easy to digest. source: XMind (c)2010, janice@twotopLABS.com
  • 21. PUT THINGS IN ORDER (c)2010, janice@twotopLABS.com
  • 22. PROCESS DIAGRAM (This is a process diagram for defining the strategy of a startup.) (c)2010, janice@twotopLABS.com
  • 23. value chain “this is our opportunity” “critical point of failure” source: Unknown...if it’s you, send email and I’ll give attribution (c)2010, janice@twotopLABS.com
  • 24. ROOT CAUSE MAP Like a process diagram, but instead of sequence, arrows point away from causes. Last one is it. source: http://www.clarkeching.com/aggressive_schedule_crt-thumb.jpg (c)2010, janice@twotopLABS.com
  • 26. COUNT THINGS (c)2010, janice@twotopLABS.com
  • 28. Power curve of men who would date an 18- year-old woman, mapped by age source: blog.okcupid.com (c)2010, janice@twotopLABS.com
  • 29. Power curve of contributions to UGC websites, by effort required. source: Ross Mayfield, Chairman, Social Text (c)2010, janice@twotopLABS.com
  • 30. THE BELL CURVE can help you describe identify outliers source: edgehopper.com (c)2010, janice@twotopLABS.com
  • 31. and regular liars. source: blog.okcupid.com (c)2010, janice@twotopLABS.com
  • 32. HISTOGRAM is a bar chart for counting things. source: Flickr, Phil Gyford (c)2010, janice@twotopLABS.com
  • 33. “ROI” of User Experience Projects GENERIC BAR CHARTS can be very revealing. source: nngroup.com/reports (c)2010, janice@twotopLABS.com
  • 35. For showing audience growth. source: “Glam Media $200M Private Placement” (c)2010, janice@twotopLABS.com
  • 36. For showing revenue growth. source: unknown...if it’s you email me and I’ll give attribution. (c)2010, janice@twotopLABS.com
  • 37. source: unknown...if it’s you email me and I’ll give attribution. (c)2010, janice@twotopLABS.com
  • 38. source: unknown...if it’s you email me and I’ll give attribution. (c)2010, janice@twotopLABS.com
  • 39. for poking holes in business models. (c)2010, janice@twotopLABS.com
  • 40. Cause or effect? “I’m gonna cut myself with this Lexus key.” source: thisisindexed.com (c)2010, janice@twotopLABS.com
  • 41. THANKS Y’ALL source: thisisindexed.com (c)2010, janice@twotopLABS.com