![State of the Mobile Web, May 2009
June 25, 2009
Summer is upon us and I am looking forward to a few, well- Other formats
earned weeks of vacation. I will certainly be able to relax after Opera Mini data sheet (Excel, 26kb)
seeing Opera Mini resume its usual impessive month-over-
month growth. Related resources
About the report & methodology
Looking back on May, we added 8% more users since April and
Download Opera Mini
more than 136% from the year before. That is solid growth in
Opera Mini features
my book, but I always believe we can do more.
Designing Web sites for the mobile world
The mobile Web is growing at a rapid pace. For every
smartphone, where you expect a fully-functioning Web Recent reports
browser, approximately eight feature phones are sold. That is why Opera Mini is performing a Africe (4/09)
vital service to consumers everywhere, and we take that responsibility seriously. Latin America (3/09)
CIS (2/09)
As the mobile Web matures, search will be a very interesting industry to watch. That is why we Middle East (1/09)
decided to examine it this month. We want to watch it evolve as new technologies and new
players expand what is currently possible on a mobile device. Upcoming reports
July 24, 2009
Perhaps the report in 2010 will look different, but you will not be surprised to know that Google
and Yahoo! are quite prevalent in our search engine analysis. Baidu and Yandex also perform Contact
strongly in their strongholds of China, and Russia/Ukraine, respectively. I hope that as search For more information about the State of the
evolves, we can see the trends in our numbers and perhaps be able to document how different Mobile Web report, please contact:
regions respond to different technical innovations.
Tor Odland
We also return to Southeast Asia this month to see how things have changed since our previous Communications Director
report on the region. Indonesia is no surprise as the leader, but Vietnam’s growth has been Tel: +47 2369 3242
nothing short of startling, up approximately 418%. I would love to chance to visit thecountry Email: toro[at]opera.com
and see firsthand how they use the mobile Web.
Those numbers certainly justify a visit, as would any country with such explosive growth in
mobile Web usage. Unfortunately, my trip takes me elsewhere. Have a wonderful summer. We
will be back next month with another report--and we might just have a few summer surprises
in store for you in the meantime.
Kind Regards,
Jon S. von Tetzchner, CEO, Opera Software
Highlights
< This month saw significant gains in all three categories of growth (users, pages viewed and data consumed)
< In the top 10 list of countries, India moved up, switching spots with Ukraine. Poland also went up, pushing Nigeria down to the tenth
spot.
< The top 9 countries using Opera Mini in Southeast Asia are Indonesia, Vietnam, Philippines, Malaysia, Thailand, Brunei, Singapore,
Cambodia and Laos.
< Some numbers regarding Southeast Asia: From May 2008 to May 2009, overall page views in the top 9 countries listed increased 459%.
< From May 2008 to May 2009, overall unique users in the top 9 countries listed increased 119%. From May 2008 to May 2009, overall data
transferred in the top 9 countries listed increased 271%.
< Since our last spotlight on Southeast Asia, Vietnam jumped from #5 to #2 and Philippines jumped from #6 to #3.
< Growth rates in Southeast Asia remain high: Vietnam leads the top 9 countries with 412.9% growth in users this year, followed by the
Philippines (353.6% growth) and Malaysia (249.6% growth).
< In our previous Southeast Asia spotlight (October 2008), Indonesia led the way with each user viewing 358 pages on average. In May
2009, that figure was surpassed in 3 countries--Indonesia (420 page views per user), Philippines (705 page views per user) and Brunei
(461 page views per user).
< In Southeast Asia, among mobile Web users, Google is the dominant player in the search engine space, with Yahoo in second place.
< Friendster continues to be popular in Southeast Asia, but Facebook has made significant strides, especially in Indonesia--where it finally
broke through Friendster’s previous dominance of the number 1 spot.
< Nokia handsets continue to be dominant in Southeast Asia, followed by Sony Ericsson.
< Google continues to assert itself as a global leader in search, but Yandex and Baidu continue to be the top players in Russia and China,
respectively, and Yahoo is particularly strong in Indonesia and Nigeria.
Opera Mini users in India and Nigeria do the most searching. In India, 16.3% of page views are search related, and users view an average of
© copyright 2009. Opera Software ASA. All rights reserved.
63.7 search-related pages per month. In Nigeria, 26.6% of page views are search related, and users view an average of 49.6 search-related 1](https://image.slidesharecdn.com/2009operastateofthemobilewebmay-090625121027-phpapp01/85/2009-Opera-State-Of-The-Mobile-Web-May-1-320.jpg)
2009, Opera, State Of The Mobile Web, May
- 1. State of the Mobile Web, May 2009 June 25, 2009 Summer is upon us and I am looking forward to a few, well- Other formats earned weeks of vacation. I will certainly be able to relax after Opera Mini data sheet (Excel, 26kb) seeing Opera Mini resume its usual impessive month-over- month growth. Related resources About the report & methodology Looking back on May, we added 8% more users since April and Download Opera Mini more than 136% from the year before. That is solid growth in Opera Mini features my book, but I always believe we can do more. Designing Web sites for the mobile world The mobile Web is growing at a rapid pace. For every smartphone, where you expect a fully-functioning Web Recent reports browser, approximately eight feature phones are sold. That is why Opera Mini is performing a Africe (4/09) vital service to consumers everywhere, and we take that responsibility seriously. Latin America (3/09) CIS (2/09) As the mobile Web matures, search will be a very interesting industry to watch. That is why we Middle East (1/09) decided to examine it this month. We want to watch it evolve as new technologies and new players expand what is currently possible on a mobile device. Upcoming reports July 24, 2009 Perhaps the report in 2010 will look different, but you will not be surprised to know that Google and Yahoo! are quite prevalent in our search engine analysis. Baidu and Yandex also perform Contact strongly in their strongholds of China, and Russia/Ukraine, respectively. I hope that as search For more information about the State of the evolves, we can see the trends in our numbers and perhaps be able to document how different Mobile Web report, please contact: regions respond to different technical innovations. Tor Odland We also return to Southeast Asia this month to see how things have changed since our previous Communications Director report on the region. Indonesia is no surprise as the leader, but Vietnam’s growth has been Tel: +47 2369 3242 nothing short of startling, up approximately 418%. I would love to chance to visit thecountry Email: toro[at]opera.com and see firsthand how they use the mobile Web. Those numbers certainly justify a visit, as would any country with such explosive growth in mobile Web usage. Unfortunately, my trip takes me elsewhere. Have a wonderful summer. We will be back next month with another report--and we might just have a few summer surprises in store for you in the meantime. Kind Regards, Jon S. von Tetzchner, CEO, Opera Software Highlights < This month saw significant gains in all three categories of growth (users, pages viewed and data consumed) < In the top 10 list of countries, India moved up, switching spots with Ukraine. Poland also went up, pushing Nigeria down to the tenth spot. < The top 9 countries using Opera Mini in Southeast Asia are Indonesia, Vietnam, Philippines, Malaysia, Thailand, Brunei, Singapore, Cambodia and Laos. < Some numbers regarding Southeast Asia: From May 2008 to May 2009, overall page views in the top 9 countries listed increased 459%. < From May 2008 to May 2009, overall unique users in the top 9 countries listed increased 119%. From May 2008 to May 2009, overall data transferred in the top 9 countries listed increased 271%. < Since our last spotlight on Southeast Asia, Vietnam jumped from #5 to #2 and Philippines jumped from #6 to #3. < Growth rates in Southeast Asia remain high: Vietnam leads the top 9 countries with 412.9% growth in users this year, followed by the Philippines (353.6% growth) and Malaysia (249.6% growth). < In our previous Southeast Asia spotlight (October 2008), Indonesia led the way with each user viewing 358 pages on average. In May 2009, that figure was surpassed in 3 countries--Indonesia (420 page views per user), Philippines (705 page views per user) and Brunei (461 page views per user). < In Southeast Asia, among mobile Web users, Google is the dominant player in the search engine space, with Yahoo in second place. < Friendster continues to be popular in Southeast Asia, but Facebook has made significant strides, especially in Indonesia--where it finally broke through Friendster’s previous dominance of the number 1 spot. < Nokia handsets continue to be dominant in Southeast Asia, followed by Sony Ericsson. < Google continues to assert itself as a global leader in search, but Yandex and Baidu continue to be the top players in Russia and China, respectively, and Yahoo is particularly strong in Indonesia and Nigeria. Opera Mini users in India and Nigeria do the most searching. In India, 16.3% of page views are search related, and users view an average of © copyright 2009. Opera Software ASA. All rights reserved. 63.7 search-related pages per month. In Nigeria, 26.6% of page views are search related, and users view an average of 49.6 search-related 1
- 2. Highlights (continued) < Opera Mini users in India and Nigeria do the most searching. In India, 16.3% of page views are search related, and users view an average of 63.7 search-related pages per month. In Nigeria, 26.6% of page views are search related, and users view an average of 49.6 search- related pages per month. Part 1: Growth Number of Users In May 2009, Opera Mini had nearly 25.4 million users, an 8.4% increase from April 2009 and more than 136% compared to May 2008. Pages Transcoded Opera Mini users viewed over 9.6 billion pages in May 2009. Since April, page views have gone up 11.0%. Since May 2008, page views have increased 227%. Pages transcoded by Opera Mini per month (billions) Data Consumed In May 2009, Opera Mini users generated nearly 160 million MB of data for operators worldwide. Since April, the data consumed went up by 5.6%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed up to 1.5 PB of data in May. Since May 2008, data traffic is up 245%. Part 2: Country snapshots for May 2009 Total data consumed per month (millions of MB) Snapshot: Russia Page-view growth since May 2008: 157.1% - Unique-user growth since May 2008: 62.9% - Page-views per user: 398 Top 10 sites in Russia (# of unique users): Top handsets for May 2009: 1) vkontakte.ru 1) Nokia 6300 2) yandex.ru (up from 3) 2) Nokia N73 3) odnoklassniki.ru (down from 2) 3) Sony Ericsson K790i 4) mail.ru 4) Sony Ericsson K750i 5) wikipedia.org (up from 6) 5) Nokia 6233 6) mail.ru (down from 4) 6) Nokia 5310 7) google.com 7) Sony Ericsson K550i 8) wapos.ru 8) Nokia N70 9) my.opera.com 9) Sony Ericsson W760i 10) spaces.ru (new) 10) Nokia 6120c Snapshot: Indonesia Page-view growth since May 2008: 436.8% - Unique-user growth since May 2008: 111.0% - Page-views per user: 420 Facebook surges ahead of Friendster in Indonesia. Top 10 sites in Indonesia (# of unique users): Top handsets for May 2009: 1) facebook.com (up from 3) 1) Nokia N70 2) google.com 2) Nokia 6300 3) friendster.com (down from 1) 3) Nokia 6600 4) yahoo.com 4) Nokia 5310 5) waptrick.com 5) Nokia N73 6) peperonity.com 6) Sony Ericsson W200i 7) digg.com (up from 8) 7) Nokia 5130c 8) getjar.com (down from 7) 8) Nokia 3500c 9) detik.com (up from 10) 9) Nokia 3230 10) gamejump.com (back on the list) 10) Nokia 3110c © copyright 2009. Opera Software ASA. All rights reserved. 2
- 3. Snapshot: China Page-view growth since May 2008: 299.1% - Unique-user growth since May 2008: 56.0% - Page-views per user: 288 Top 10 sites in China (# of unique users): Top handsets for May 2009: 1) kong.net 1) Nokia 5000 2) baidu.com 2) Nokia 7100s 3) google.cn 3) Nokia 5220 4) xiaonei.com 4) Nokia 6300 5) sina.com.cn 5) Nokia 7310c 6) qq.com (up from 8) 6) Nokia 5130 7) hao123.com (down from 6) 7) Nokia 5300 8) sohu.com (down from 7) 8) Nokia 6120c 9) operachina.com 9) Nokia 7610s 10) taobao.com 10) Nokia 3110c Snapshot: India Page-view growth since May 2008: 531.0% - Unique-user growth since May 2008: 128.9% - Page-views per user: 392 MySpace is back on the list after a ten-month absence. - Facebook makes its debut on the top 10 list for India. Top 10 sites in India (# of unique users): Top handsets for May 2009: 1) google.com 1) Nokia 5130c 2) orkut.com 2) Nokia N70 3) gmail.com (up from 4) 3) Nokia N73 4) yahoo.com (down from 3) 4) Nokia 3110c 5) rediff.com (back on the list) 5) Nokia 6300 6) wikipedia.org (down from 5) 6) Nokia N72 7) songs.pk (down from 6) 7) Nokia 3500c 8) facebook.com (new) 8) Nokia 6233 9) youtube.com (up from 10) 9) Sony Ericsson W200i 10) indianrail.gov.in (down from 9) 10) Nokia 5310 Snapshot: Ukraine Page-view growth since May 2008: 268.2% - Unique-user growth since May 2008: 23.4% - Page-views per user: 584 After a two-month absence, Google is back on the list in a big way. Top 10 sites in Ukraine (# of unique users): Top handsets for May 2009: 1) vkontakte.ru 1) Nokia 6300 2) google.com (back on the list) 2) Nokia 6233 3) yandex.ru (down from 2) 3) Nokia N73 4) mail.ru (down from 3) 4) Sony Ericsson K750i 5) wapos.ru (down from 4) 5) Sony Ericsson K800i 6) wikipedia.org (down from 5) 6) Sony Ericsson K550i 7) my.opera.com (down from 6) 7) Nokia 5310 8) spaces.ru (down from 7) 8) Nokia N70 9) waplog.net 9) Nokia 5610 10) yahoo.com (down from 8) 10) Nokia 6120c Snapshot: South Africa Page-view growth since May 2008: 250.8% - Unique-user growth since May 2008: 19.5% - Page-views per user: 278 Top 10 sites in South Africa (# of unique users): Top handsets for May 2009: 1) facebook.com 1) Samsung E250 2) google.com 2) Sony Ericsson W910i 3) wikipedia.org 3) Nokia N70 4) yahoo.com 4) Samsung D900i 5) my.opera.com 5) Nokia 6300 6) zamob.com 6) LG KS360 7) gmail.com 7) Nokia 5000d 8) gamejump.com 8) Nokia 6500s 9) mxit.co.za (back on the list) 9) Nokia N73 10) waptrick.com (down from 9) 10) Sony Ericsson W890i © copyright 2009. Opera Software ASA. All rights reserved. 3
- 4. Snapshot: United States Page-view growth since May 2008: 151.8% - Unique-user growth since May 2008: 8.0% - Page-views per user: 221 Top 10 sites in United States (# of unique users): Top handsets for May 2009: 1) google.com 1) BlackBerry 8330 2) facebook.com 2) Samsung SPH-M800 3) myspace.com 3) BlackBerry 9000 4) wikipedia.org 4) LG CU920 5) youtube.com 5) BlackBerry 8310 6) yahoo.com 6) BlackBerry 9530 7) nytimes.com 7) BlackBerry 8130 8) my.opera.com (up from 9) 8) BlackBerry 8320 9) cnn.com (back on the list) 9) Samsung SPH-M810 10) accuweather.com (down from 8) 10) BlackBerry 8900 Snapshot: United Kingdom Page-view growth since May 2008: 124.3% - Unique-user growth since May 2008: 49.1% - Page-views per user: 222 MySpace is back on the list after a five-month absence. - Auction site eBay is back on the list after an eleven-month absence. - Facebook finally takes the top spot in May.Hotmail debuted this month at position 9 Top 10 sites in United Kingdom (# of unique users): Top handsets for May 2009: 1) facebook.com (up from 2) 1) LG KC910 2) google.com (down from 1) 2) LG KE970 3) yahoo.com 3) Nokia 6300 4) bbc.co.uk 4) Samsung SGH-G600 5) live.com 5) Sony Ericsson W910i 6) wikipedia.org 6) Nokia 6500s 7) bebo.com 7) Sony Ericsson K800i 8) youtube.com 8) Nokia 6600s 9) my.opera.com (up from 10) 9) Nokia 6500c 10) hotmail.com (down from 9) 10) Nokia N95 Snapshot: Poland Page-view growth since May 2008: 154.0% - Unique-user growth since May 2008: 65.5% - Page-views per user: 165 Poland’s top 10 list did not change this month. Top 10 sites in Poland (# of unique users): Top handsets for May 2009: 1) nasza-klasa.pl 1) Sony Ericsson K800i 2) google.com 2) Nokia 6300 3) lajt.onet.pl 3) Sony Ericsson K550i 4) allegro.pl 4) Nokia 6500s 5) wikipedia.org 5) Sony Ericsson W890i 6) wp.pl 6) Nokia E51 7) fotka.pl 7) Nokia 5310 8) youtube.com 8) Sony Ericsson K750i 9) sciaga.pl 9) Samsung D900i 10) rozklad-pkp.pl (back on the list) 10) Nokia 3110c Snapshot: Nigeria Page-view growth since May 2008: 3,549.4% - Unique-user growth since May 2008: 1,600.3% - Page-views per user: 187 Being relatively new to the list of top 10 countries, Nigeria’s top 10 sites list features several newcomers as well. Top 10 sites in Nigeria (# of unique users): Top handsets for May 2009: 1) google.com 1) Nokia 3110c 2) yahoo.com 2) Nokia N70 3) facebook.com 3) Sony Ericsson K750i 4) wikipedia.org 4) Nokia N72 5) goal.com (up from 7) 5) Nokia 3230 6) bbc.co.uk (down from 5) 6) Nokia 6600 7) waptrick.com (up from 8) 7) Sony Ericsson K800i 8) sharemobile.ro (new) 8) Nokia E71 9) gamejump.com (new) 9) Nokia 6630 10) myspace.com (new) 10) Nokia N73 © copyright 2009. Opera Software ASA. All rights reserved. 4
- 5. Part 3: Spotlight on Southeast Asia < The top 9 countries using Opera Mini in Southeast Asia are Indonesia, Vietnam, Philippines, Malaysia, Thailand, Brunei, Singapore, Cambodia and Laos. < Some numbers regarding Southeast Asia: From May 2008 to May 2009, overall page views in the top 9 countries listed increased 459%. From May 2008 to May 2009, overall unique users in the top 9 countries listed increased 119%. From May 2008 to May 2009, overall data transferred in the top 9 countries listed increased 271%. < Since our last spotlight on Southeast Asia, Vietnam jumped from #5 to #2 and Philippines jumped from #6 to #3. < Growth rates in Southeast Asia remain high: Vietnam leads the top 9 countries with 412.9% growth in users this year, followed by the Philippines (353.6% growth) and Malaysia (249.6% growth). < In our previous Southeast Asia spotlight (October 2008), Indonesia led the way with each user viewing 358 pages on average. In May 2009, that figure was surpassed in 3 countries--Indonesia (420 page views per user), Philippines (705 page views per user) and Brunei (461 page views per user). < In Southeast Asia, among mobile Web users, Google is the dominant player in the search engine space, with Yahoo in second place. < Friendster continues to be popular in Southeast Asia, but Facebook has made significant strides, especially in Indonesia--where it finally broke through Friendster’s previous dominance of the number 1 spot. < Nokia handsets continue to be dominant in Southeast Asia, followed by Sony Ericsson. Top 9 countries snapshot Snapshot: Indonesia Page-view growth since May 2008: 436.8% - Unique-user growth since May 2008: 111.0% - Page-views per user: 420 Facebook surges ahead of Friendster in Indonesia. Top 10 sites in Indonesia (# of unique users): Top handsets for May 2009: 1) facebook.com (up from 3) 1) Nokia N70 2) google.com 2) Nokia 6300 3) friendster.com (down from 1) 3) Nokia 6600 4) yahoo.com 4) Nokia 5310 5) waptrick.com 5) Nokia N73 6) peperonity.com 6) Sony Ericsson W200i 7) digg.com (up from 8) 7) Nokia 5130c 8) getjar.com (down from 7) 8) Nokia 3500c 9) detik.com (up from 10) 9) Nokia 3230 10) gamejump.com (back on the list) 10) Nokia 3110c Snapshot: Vietnam Page-view growth since April 2008: 7904.7% - Unique-user growth since April 2008: 2352.9% - Page-views per user: 313 Top 10 sites in Vietnam(# of unique users): Top handsets for May 2009: 1) google.com 1) Nokia 6300 2) dantri.com.vn 2) Nokia 6500s 3) vnexpress.net 3) Nokia 5130c 4) my.opera.com 4) Nokia 3110c 5) vietnamnet.vn 5) Nokia N70 6) yahoo.com 6) Nokia 5610 7) vatgia.com 7) Nokia 5310 8) vietbao.vn 8) Nokia 3500c 9) zing.vn 9) Nokia 7100s 10) gamejump.com 10) Nokia 7610 © copyright 2009. Opera Software ASA. All rights reserved. 5
- 6. Snapshot: Philippines Page-view growth since May 2008: 1,572.5% - Unique-user growth since May 2008: 353.6% - Page-views per user: 705 Top 10 sites in Philippines (# of unique users): Top handsets for May 2009: 1) friendster.com 1) Nokia N70 2) google.com 2) Nokia 6630 3) yahoo.com 3) Nokia N73 4) facebook.com 4) Nokia 6300 5) youtube.com 5) Nokia 6600 6) wikipedia.org 6) Nokia 6680 7) pinoywap.net 7) Nokia 3110c 8) mbmgl.com 8) Nokia 3120b 9) symbianize.com 9) Sony Ericsson K800i 10) sulit.com.ph 10) Nokia 5310 Snapshot: Malaysia Page-view growth since May 2008: 728.9% - Unique-user growth since May 2008: 249.6% - Page-views per user: 301 Top 10 sites in Malaysia (# of unique users): Top handsets for May 2009: 1) google.com 1) Nokia N70 2) friendster.com 2) Sony Ericsson W910i 3) facebook.com 3) Sony Ericsson K800i 4) yahoo.com 4) Sony Ericsson K530i 5) myspace.com 5) Nokia 5610 6) youtube.com 6) Nokia 5130c 7) my.opera.com 7) Sony Ericsson K810i 8) wikipedia.org 8) Sony Ericsson W660i 9) tagged.com 9) Nokia 3120b 10) gamejump.com 10) Nokia N73 Snapshot: Thailand Page-view growth since May 2008: 237.5% - Unique-user growth since May 2008: 78.2% - Page-views per user: 305 Top 10 sites in Thailand (# of unique users): Top handsets for May 2009: 1) google.com 1) Nokia N70 2) hi5.com 2) Nokia 6300 3) live.com 3) Nokia 5130c 4) hotmail.com 4) Nokia 5310 5) my.opera.com 5) Nokia N73 6) pantip.com 6) Nokia 3110c 7) manager.co.th 7) Nokia 6500s 8) gamejump.com 8) Nokia N72 9) youtube.com 9) Nokia 5800d 10) livescore.com 10) Nokia 5300 Snapshot: Brunei Page-view growth since May 2008: 194.1% - Unique-user growth since May 2008: -4.8% - Page-views per user: 461 Top 10 sites in Brunei (# of unique users): Top handsets for May 2009: 1) friendster.com 1) Nokia N70 2) facebook.com 2) Nokia 6680 3) google.com 3) Nokia 6630 4) bruneiclassified.com 4) Huawei U526 5) live.com 5) Huawei U120 6) brudirect.com 6) Nokia 6120c 7) msn.com 7) Nokia N73 8) waptrick.com 8) Nokia 6600 9) wikipedia.org 9) Sony Ericsson W910i 10) yahoo.com 10) Nokia 7610 © copyright 2009. Opera Software ASA. All rights reserved. 6
- 7. Snapshot: Singapore Page-view growth since May 2008: 299.4% - Unique-user growth since May 2008: 23.2% - Page-views per user: 237 Top 10 sites in Singapore (# of unique users): Top handsets for May 2009: 1) google.com 1) Nokia E71 2) facebook.com 2) Nokia 6500s 3) wikipedia.org 3) Nokia 5610 4) youtube.com 4) Nokia 3120b 5) cnn.com 5) Nokia 5800d 6) live.com 6) Nokia 6300 7) bbc.co.uk 7) Nokia E51 8) yahoo.com 8) Nokia E63 9) my.opera.com 9) Nokia 5130c 10) channelnewsasia.com 10) Nokia N95 Snapshot: Cambodia Page-view growth since May 2008: 371.0% - Unique-user growth since May 2008: 100.2% - Page-views per user: 253 Top 10 sites in Cambodia (# of unique users): Top handsets for May 2009: 1) google.com 1) Nokia 6300 2) yahoo.com 2) Nokia N70 3) hi5.com 3) Nokia 6500s 4) cnn.com 4) Nokia N73 5) getjar.com 5) Nokia N95 6) my.opera.com 6) Sony Ericsson W910i 7) facebook.com 7) Nokia 6120c 8) gamejump.com 8) Sony Ericsson K810i 9) wikipedia.org 9) Sony Ericsson W595 10) livescore.com 10) Nokia E71 Snapshot: Laos Page-view growth since May 2008: 194.1% - Unique-user growth since May 2008: 40.6% - Page-views per user: 286 Top 10 sites in Laos (# of unique users): Top handsets for May 2009: 1) hi5.com 1) Nokia N70 2) google.com 2) Nokia N73 3) ownskin.com 3) Nokia N72 4) live.com 4) Nokia N81 5) waptrick.com 5) Nokia 7610 6) my.opera.com 6) Nokia 6630 7) hotmail.com 7) Nokia 3250 8) teenee.com 8) Nokia 6680 9) getjar.com 9) Nokia 6681 10) mobango.com 10) Nokia 5800d © copyright 2009. Opera Software ASA. All rights reserved. 7
- 8. Part 4: Country-by-country search data This month, we take a closer look at traffic to the search portals in the top 10 countries. < Google continues to assert itself as a global leader in search, but Yandex and Baidu continue to be the top players in Russia and China, respectively, and Yahoo is particularly strong in Indonesia and Nigeria. < Opera Mini users in India and Nigeria are the biggest users of search portals. In India, 16.3% of page views are from search portals, and users viewed an average of 63.7 search-portal pages per month. In Nigeria, 26.6% of page views are from search portals, and users viewed an average of 49.6 search-portal pages per month. < Opera Mini users in Ukraine use search portals the least: 0.7% of page views are from search portals, and users only view an average of 4.3 search portal pages per month. Russia < Page views that are from search portals: 3.3% < Average number of search portal page-views per unique user in May: 13.1 Top search portals (by page views): 1) Yandex 2) Google 3) go.mail.ru Indonesia < Page views that are from search portals: 2.3% < Average number of search portal page-views per unique user in May: 9.6 Top search portals (by page views): 1) Yahoo 2) Google 3) Ask China < Page views that are from search portals: 10.2% < Average number of search portal page-views per unique user in May: 29.3 Top search portals (by page views): 1) Baidu 2) Google 3) Yicha 4) Wukong 5) Easou 6) Yahoo India < Page views that are from search portals: 16.3% < Average number of search portal page-views per unique user in May: 63.7 Top search portals (by page views): 1) Google 2) Yahoo 3) Ask © copyright 2009. Opera Software ASA. All rights reserved. 8
- 9. Ukraine < Page views that are from search portals: 0.7% < Average number of search portal page-views per unique user in May: 4.3 Top search portals (by page views): 1) Yandex 2) Yahoo 3) Google 4) go.mail.ru South Africa < Page views that are from search portals: 8.8% < Average number of search portal page-views per unique user in May: 24.4 Top search portals (by page views): 1) Google 2) Yahoo 3) Live United States < Page views that are from search portals: 16.2% < Average number of search portal page-views per unique user in May: 35.7 Top search portals (by page views): 1) Google 2) Yahoo 3) Live United Kingdom < Page views that are from search portals: 9.6% < Average number of search portal page-views per unique user in May: 21.4 Top search portals (by page views): 1) Google 2) Yahoo 3) Ask Poland < Page views that are from search portals: 10.2% < Average number of search portal page-views per unique user in May: 16.9 Top search portals (by page views): 1) Google 2) Yahoo Nigeria < Page views that are from search portals: 26.6% < Average number of search portal page-views per unique user in May: 49.6 Top search portals (by page views): 1) Yahoo 2) Google 3) go.mail.ru © copyright 2009. Opera Software ASA. All rights reserved. 9
- 10. Methodology As far as possible we have tried to isolate search as an activity from other activities such as mail, messenger, and similar activities which search portals such as google, yandex, yahoo and baidu offer. However, due to the fact that we presently only aggregate subdomains our users visit, this means that we can only weed out subdomains such as mail.google.com, finance.yahoo.com and so on. The usage of sub- domains vary among searchportals; Google and Yandex generally redirect most activities apart from search to separate subdomains (like mail.google.com), while Yahoo and Baidu generally don’t. This means that large parts of the traffic to Yahoo in some places (like Nigeria and Indonesia) probably consist of messaging and/or mail. We presently only aggregate data for the top 500 subdomains, so percentages of total pageviews are based on pageviews of searchportal- pages in the top 500 subdomains as a percentage of total pageviews for these top 500 subdomains. This percentage is again multiplied by total pageviews to calculate average number of searchportal page views per unique user. We plan to improve our routines for tracking search precisely in different countries and hope to be able to present more precise numbers in the coming months, so stay tuned. © copyright 2009. Opera Software ASA. All rights reserved. 10