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Best Practices to Get Hired

          Bill Dotson
         WebMedley
   bdotson@webmedley.com


           Confidential       1
•WebMedley started business 9 years ago
•Digital marketing agency located in Lexington, KY
•We help our customers make money
  •By bringing them new customers
  •By promoting their brands in a consistent, professional manner
•Our growth has come from existing clients referring potential
clients
•WebMedley Works!



                          Confidential                          2
Confidential   4
Our footprint




Clients are coast-to-coast…and then some!

                      Confidential          5
I see a lot of resumes and online profiles
                  Confidential               6
Today
• Optimizing Your Profile
• Tips on Building Your Network combined
  with…
• Appropriate Outreach (don’t spam)




                    Confidential           7
Know this before all else

WHAT DO YOU WANT?


                            Confidential   8
How do I set myself apart?

WHAT MAKES A GOOD PROFILE?


                             Confidential   9
The
Secret




  Confidential   10
Confidential   11
How do I grow the network the best way?

BUILDING YOUR NETWORK


                              Confidential   12
Confidential   13
Confidential   14
Confidential   15
Don’t Be Afraid:
 Many senior execs would love to
   help students get started.

Only a few will have the courage to
       contact senior execs.



               Confidential           16
Confidential   17
Confidential   18
Get in the Habit:
Reach out to someone within 48
  hours of meeting them with
  something of value to them.




             Confidential        19
Confidential   20
Pay attention to these

OTHER SITES AND TIPS


                         Confidential   21
Confidential   22
Confidential   23
Confidential   24
Next Steps
•   Update your profile
•   Get rid of any trace of something that would
    make your grandmother blush
•   Build your own website/blog
•   Publish regularly in multiple mediums
•   Schedule times to reach out to people




                          Confidential             25

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2012 Georgetown College LinkedIn Presentation

Editor's Notes

  • #5: The secret in other words: most people are lazy. If you fill out your profile, you’ll be ahead.
  • #6: No photoNo external siteNo expanded profileNo Recommendations
  • #7: Persistence is key; annoyance is not
  • #8: Use advanced search
  • #9: About.me
  • #10: Slideshare and WordPress