The document provides guidance on hosting an online event in a smart way. It discusses setting Specific, Measurable, Attainable, Relevant, and Time-bound (SMART) goals for an event. As an example, it outlines a plan to host an online event for a group of over 100 teachers focused on innovative teaching methods, where teachers would share best practices within a structured one-hour time frame, including time for presentation and Q&A. The goals are to showcase teacher work, get feedback, and create a recording and page about the event for the group.