This document discusses using data and metrics to drive recruiting efforts. It highlights measuring key metrics like sources, conversions, processes, time to fill and velocity. Examples are given of dashboards and reports that can analyze things like marketing source performance, funnel conversions, candidate flow over time. The document also provides recommendations for adjusting applications forms and job descriptions based on metrics. Finally, it outlines the company's roadmap to add more reportable data, summarized views, new report types and internationalization.