3. Data visualisation during the analysis process
- 1. @DesDigitalWorld #designandthedigitalworld Data visualisation during the analysis process Stela Valchovska, Horizon Digital Economy Research Institute, University of Nottingham, February 2015
- 2. @DesDigitalWorld #designandthedigitalworld Introduction • Windows users • Qualitative research • Presentation overview • Along the analysis process rather than just final result outputs • Types of visualisations in NVivo
- 3. @DesDigitalWorld #designandthedigitalworld Visualisations presented • Models • Matrix coding queries • Charts and graphs • Connection maps • Cluster analyses of sources and concepts / themes
- 4. @DesDigitalWorld #designandthedigitalworld Models More entrepreneurial For example: - opportunity-driven start-up - full-time self-employed - registered as an agricultural producer - low aspirations for paid employment - relatively large scale - continuous development of enterprise; start-up of additional business activities - using bank loans - hire non-family labour - enter into business partnerships Less entrepreneurial For example: - income and/or unemployment- driven start-up - full-time or part-time self- employed - not registered as an agricultural producer - preference for employee status - relatively small scale - not investing and developing the enterprise since start-up - reluctant to borrow finance - labour provided only by family / household members Entrepreneurship continuum
- 5. @DesDigitalWorld #designandthedigitalworld Models Mind-sets Commitment to the sector lowhigh high low Self-employed Businessman EmployeePeasant Aspirations for self- employment
- 8. @DesDigitalWorld #designandthedigitalworld Charts and Graphs Charting a code by attribute values
- 9. @DesDigitalWorld #designandthedigitalworld Chart – connection map All sources informing aspirations-related codes
- 10. @DesDigitalWorld #designandthedigitalworld Clusters Comparison of cases representing two of the mind-sets Nodes clustered by coding similarity representing the four mind-sets
- 12. @DesDigitalWorld #designandthedigitalworld Models E-commerce line of research – all data sources
- 13. @DesDigitalWorld #designandthedigitalworld Models Process of community enterprise setup