6 Tips for Repurposing Content on SlideShare
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The document discusses the importance of repurposing existing content for platforms like SlideShare to enhance visibility and engagement. It outlines six steps for creating visually engaging presentations from existing materials to drive traffic and sales, including theme development, content breakdown, visual selection, structure determination, call-to-action inclusion, and uploading to SlideShare. The use of SEO strategies is also emphasized, with the potential for significant audience reach and impact.
6 Tips for Repurposing Content on SlideShare
- 2. content, day in, and day out. You just have to work on getting the content you already have... in the hands of more people.” 44 comments Post a comment Derek Halpern, Social Triggers 2 hours ago Subscribe to commentsPost Comment ... “You don’t have to create
- 3. There is an abundance of information and content that gets published everyday.
- 4. Today, there are 700 million* websites, *May 2013, estimated 2010 2011 2012 2013 200M 400M 600M 800M
- 5. 260 million* blogs and... *April 2013, estimated active blogs 500,000 1M 50M 100M Blogster Weebly Livejournal Wordpress Tumblr
- 6. an infinite number of ebooks to soon surpass printed books. BusinessInsider.com 20081996 2013 printed books ebooks
- 7. Not to mention various other types of content such as...
- 8. Newspapers Magazines Resumes Business Pl ans Brochures Statistic Reports Live tions Print Collateral Books White Pages Socia lCase Study Video Events Travel Tips Holiday omotions Speeches Newspapers Magazines R Ebook Business Plans Brochures Statistics R ve Presentations Print Collateral Books White Pages Whitepapers Songs Video Events Travel Tips Holiday Promotions Speeches Newspape Magazines Resumes Business Plans Brochure atistic Op-Ed Live Presentations Print Collater White Pages Social Media Songs Video Events Surveys Holiday Promotions Speeches News papers Magazines Resumes Business Plans Br Statistic Blog Posts Live Presentations Print Co Presentat Social Media Speeches Business Plans Surveys Statistics Holiday Promotions Print Collateral Events Video Business Plans Books Magazines Newspapers Brochures Resumes Case Study Blog Posts Ebook Whitepapers Reports Op-Ed
- 9. How can you repurpose your existing content to drive more traffic to your website,
- 12. People tend to upload already-existing articles, whitepapers or text-heavy PDFs, but that is not using SlideShare to its best ability.
- 13. Uploading amazing visually engaging content will garner you mass amounts of attention like these: 3,155,417 views 1,714,483 views 1,784,718 views 859,821 views 701,715 views 2,655,768 views
- 14. Although you might have the content and ideas in place,
- 15. you need to take the time to re-craft it for SlideShare consumption.
- 16. By putting a little effort into custom publishing for SlideShare, your results will be much greater. 33,412 views 80,204 views 48,061 views 56,243 views 52,543 views 58,796 views
- 17. repurpose content using Here are 6 steps on how to... SlideShare
- 18. Search #1 Develop a theme
- 19. Are you sticking to the original theme?
- 20. or creating your own?
- 21. E-mail repurposed to presentation to educate people about the tax debate. example:
- 22. #2 Breakdown the content Search
- 23. Whether it be a video, blog etc...
- 24. quotes, or statistics take out any keypoints,
- 25. Commencement speech repurposed to presentation increased viewership by 6000%! example:
- 26. Search #3 Find the perfect visuals
- 27. You will increase retention and impact with powerful visualization. Email Like Save Embed‹›
- 28. Featured SMOKE-The Convenient Truth 650K views 4,321 views 7,066 views Smoking Habit. Physiopathology... The Impact of Advertising on Cig... 4,321 views Smoking Habit. Physiopathology... Help for Smokers and Tobacco Us... 938 views Hazards Of Smoking 5,521 views It is a much better SlideShare experience and you will see the results.
- 29. Email Like Save Embed‹›
- 30. Search #4 Determine the structure
- 31. Will you be linking it back to more in-depth content? Email Like Save Embed‹›
- 32. Or breaking the content into series on SlideShare? How to Survive the Shark Tank - Part 1 23,214 views How to Survive the Shark Tank - Part 2 4,336 views 2 MILLION VIEWS LATER... 19,545 views
- 33. Book repurposed to presentation to sell more books and promote speaking engagements. ` example:
- 34. Search #5 Don’t Forget a CTA!
- 35. A Call To Action, Email Like Save Embed‹›
- 36. Skip -Empowered Presentations, Presentation Design Firm - Honolulu, HI First Name* Last Name* Phone*Work Email* Organization/Company* Message Get Empowered with Us! the lead gen form (ability to generate leads), Email Like Save Embed‹›
- 37. and links within your presentation to your previous uploads. Email Like Save Embed‹›
- 38. UPLOADSearch #6 Upload to SlideShare
- 39. Once you upload, SlideShare allows you to share on all these platforms. 360M 497M 48.7M 297M 1.1B slideshare 2.3B
- 40. slidesharePresent Yourself Search... SEO Technology Media Keywords Business Because SlideShares technology is built for high Google ranking, Marketing Sales Tips
- 41. repurposing... repurposing content means additional SEO assets will attract search traffic to your presentation.
- 42. At EP, we repurpose content into presentations and UPLOAD to SlideShare +
- 43. slideshare We share and spread our content to reach the larger market SlideShare provides.
- 44. EP analytics on SlideShare (all time) 2,326,588 4,095 67,772 2,799 7,418 Total Views Favorites Downloads Tweets Facebook Likes slideshare As of July 2013
- 45. Do you have content that LET US HELP YOU! deserves to be repurposed?
- 47. Featured 58,058 views Social Media Resolutions for 2013 @GuyKawasaki - 10 Hindsights... 62,709 views 2 MILLION VIEWS LATER... 19,766 views Presentation ROI - Is It Worth It? 22,248 views6,635 views Make Sure Your Slides Are #EXPL... 27,188 views 10 Life Lessons From The #Simp...