Objects, Engagement, and Web 2.0
                       PEMCI –6-7-2011




Mathieu Plourde, Educational Technologist, LMS Project Leader
                IT-Client Support & Services
Disclaimer
       • This presentation is not a recipe for
         success using web 2.0 technologies and
         social media.




       • Your mileage may vary.
6-7-2011            Objects, Engagement, and Web 2.0 - M. Plourde   2
Presentation Structure
                                                             You

                                                             Your Topic

                                                             Your
                                                             Organization
                                                             Your Target
                                                             Audience
                                                             • Local
                                                             • Distant




             http://bit.ly/pemci11-sm
6-7-2011         Objects, Engagement, and Web 2.0 - M. Plourde              3
A Quick Poll
1. Do you have a Facebook account?
      •    Yes.
      •    No.


2. Do you have a Twitter account?
      •    Yes.
      •    No.


6-7-2011          Objects, Engagement, and Web 2.0 - M. Plourde   4
A Quick Poll
3. Have you ever subscribed to a RSS feed?
      •    Yes.
      •    No.

4. Do you own a smartphone or another
   web-enabled handheld device?
      •    Yes.
      •    No.

6-7-2011          Objects, Engagement, and Web 2.0 - M. Plourde   5
Personal Productivity Tools

           MY PERSONAL STORY


6-7-2011                           Objects, Engagement, and Web 2.0 - M. Plourde   6
It All Started With Me…
                                                 • Moved to a new
                                                   country.
                                                 • Isolated from my
                                                   friends and family.
                                                 • Main computer
                                                   usage:
                                                          • Desktop apps
                                                          • Email
           Me – Circa 2007                                • Blog posts: 3

6-7-2011               Objects, Engagement, and Web 2.0 - M. Plourde        7
My First Web 2.0 Trigger




• RSS in Plain English
• Social Bookmarking in Plain English
• Wikis in Plain English


           http://www.commoncraft.com/
6-7-2011          Objects, Engagement, and Web 2.0 - M. Plourde   8
Really Simple Syndication (RSS)
                                                   • Almost every web site generates
                                                     a RSS feed nowadays…
                                                   • You get a notification when there
                                                     is something new.




           Attribution: jrhode on Flickr.com

6-7-2011                                       Objects, Engagement, and Web 2.0 - M. Plourde   9
Bookmarks




Browser Add-
                               Can you imagine having 4,000 bookmarks
    On
                                          in your browser?
6-7-2011       Objects, Engagement, and Web 2.0 - M. Plourde            10
Facebook
• Good way to keep in
  touch with friends
  from Québec.
• Mix of personal and
  professional
  contacts.




6-7-2011         Objects, Engagement, and Web 2.0 - M. Plourde   11
Wikis
                                   Author/
                                   Audience




            Author/               Web                                 Author/
           Audience
                                  Page                                Audience




                                   Author/
                                   Audience
                                                                                 Reference: Grenier (2007)



6-7-2011              Objects, Engagement, and Web 2.0 - M. Plourde                                    12
My Second Trigger: Conferences




6-7-2011            Objects, Engagement, and Web 2.0 - M. Plourde   13
Less Intrusive Than a Phone Call…



                                                                      Share your
                                                                      identity in
                                                                     the physical
                                                                        world!




6-7-2011             Objects, Engagement, and Web 2.0 - M. Plourde              14
Twitter

• Opt-in system: you
  pay attention if you
  want to.

• How would you
  drink from a fire
  hydrant (a real one)?

                                                        Attribution: rustytanton on Flickr.com


6-7-2011          Objects, Engagement, and Web 2.0 - M. Plourde                                  15
6-7-2011   Objects, Engagement, and Web 2.0 - M. Plourde   16
6-7-2011   Objects, Engagement, and Web 2.0 - M. Plourde   17
A Quick Poll
5. Are you afraid of sharing your ideas
   online?
      •    Yes.
      •    No.




6-7-2011          Objects, Engagement, and Web 2.0 - M. Plourde   18
My Sharing Loop




6-7-2011     Objects, Engagement, and Web 2.0 - M. Plourde   19
Conversational Spaces




           PERSONAL                                     PROFESSIONAL




6-7-2011              Objects, Engagement, and Web 2.0 - M. Plourde    20
Social Media Spaces




           PERSONAL                                     PROFESSIONAL




6-7-2011              Objects, Engagement, and Web 2.0 - M. Plourde    21
My Spaces




6-7-2011   Objects, Engagement, and Web 2.0 - M. Plourde   22
If Information Was Made of Light…
                                                         EXTERNAL
                                                       INFORMATION
                  RECEIVED                                SOURCE
                INFORMATION




                                                                 FORWARDED
                                                                INFORMATION




     STORED
  INFORMATION                                                           SHARED
                                                                     INFORMATION
6-7-2011             Objects, Engagement, and Web 2.0 - M. Plourde                 23
A Critical Mass: Set Your Expectations…
             Mass of Social Media Users Interested in…

                                                                      Current Events (News)

                                                                      Web 2.0 Technologies

                                                                      Education

                                                                      Visual Design

                                                                      Wikis in Higher Education

                                                                      19th Century African
                                                                      Literature



6-7-2011              Objects, Engagement, and Web 2.0 - M. Plourde                           24
“It's not information
 overload - it's filter failure”
         – Clay Shirky


6-7-2011   Objects, Engagement, and Web 2.0 - M. Plourde   25
… and It Continues With Me!
                                                   • Established a network of
                                                     people with similar interests
                                                     than me.
                                                   • Access to a human search
                                                     engine.
                                                   • Web identity:
                                                           •    60+ blog posts
                                                           •    YouTube and Vimeo videos
                                                           •    5,346 Flickr pictures
                                                           •    4060 bookmarks
                                                           •    3,788 tweets
                                                           •    Hundreds of comments
                                                           •    Thousands of wiki edits
                                                           •    A dozen of Google Sites
                                                           •    523 check-ins on Foursquare
           Me – June 2011
6-7-2011               Objects, Engagement, and Web 2.0 - M. Plourde                          26
Your Digital Dossier
• What you put online is what people see

• Your real permanent record

• Take charge of your own persona


                          Pat Sine, Owning Your Life:
           http://sites.udel.edu/sine/2009/11/02/owning-your-life/

6-7-2011                 Objects, Engagement, and Web 2.0 - M. Plourde   27
Testimonial
• Carolyn Barry




6-7-2011          Objects, Engagement, and Web 2.0 - M. Plourde   28
Personal Learning Networks




                 Attribution: Alec Couros (courosa) on Flickr.com


6-7-2011            Objects, Engagement, and Web 2.0 - M. Plourde   29
Activity 1
1. Create a social bookmarking account on Diigo
       • http://www.diigo.com
2. Join the PEMCI 2011 group
       • http://groups.diigo.com/group/pemci11
3. Install the browser add-on
4. Find an article of interest to your domain,
   bookmark it, and share it to the group



6-7-2011               Objects, Engagement, and Web 2.0 - M. Plourde   30
Communication Challenges

           YOUR TOPIC


6-7-2011                        Objects, Engagement, and Web 2.0 - M. Plourde   31
You’re The Expert!


                                       •     Many years in school
                                       •     Internships
                                       •     Research papers
                                       •     Presentations
                                       •     A passion for your
                                             topic


6-7-2011      Objects, Engagement, and Web 2.0 - M. Plourde         32
Yet…

                                      People look at
                                     you funny when
                                      you talk about
                                       your stuff…




6-7-2011   Objects, Engagement, and Web 2.0 - M. Plourde   33
6-7-2011   Objects, Engagement, and Web 2.0 - M. Plourde   34
The Curse of Knowledge
“Once we know something, we find it hard to
   imagine what it was like not to know. Our
  knowledge has ‘cursed’ us. And it becomes
  difficult for us to share our knowledge with
  others, because we can’t readily re-create
           our listeners’ state of mind.”

                    Heath & Heath, Made to Stick, p. 20.


6-7-2011        Objects, Engagement, and Web 2.0 - M. Plourde   35
The SUCCESs Method

•    Simplicity
•    Unexpectedness
•    Concreteness
•    Credibility
•    Emotional
•    Stories

6-7-2011        Objects, Engagement, and Web 2.0 - M. Plourde   36
“There is only one situation I can
  think of in which men and women
 make an effort to read better than
they usually do. It is when they are in
    love and reading a love letter.”

                     Mortimer Adler, American Philosopher
           http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html

6-7-2011                      Objects, Engagement, and Web 2.0 - M. Plourde    37
One Object, Different Perspectives

                                        Components




                 Personal
                                                                            History
                  Stories

                                       Object


                        Meaning                                 Proximity




6-7-2011                    Objects, Engagement, and Web 2.0 - M. Plourde             38
LOCATION, LOCATION,
           LOCATION

6-7-2011            Objects, Engagement, and Web 2.0 - M. Plourde   39
Social Check-In
• Foursquare
• Gowalla
• Facebook Places




6-7-2011        Objects, Engagement, and Web 2.0 - M. Plourde   40
Social Deal
• Groupon
• Living Social




6-7-2011          Objects, Engagement, and Web 2.0 - M. Plourde   41
Enhanced Reality




6-7-2011     Objects, Engagement, and Web 2.0 - M. Plourde   42
Activity 2
• QR Code Treasure Hunt




6-7-2011        Objects, Engagement, and Web 2.0 - M. Plourde   43
Enhanced Reality
• 3D objects in real life



                                                          • Augmented reality



http://www.boffswana.com/news/?p=392

http://www.wikitude.com/en/tour/wikitude-
world-browser


6-7-2011                     Objects, Engagement, and Web 2.0 - M. Plourde      44
Finding Value

           YOUR ORGANIZATION


6-7-2011                   Objects, Engagement, and Web 2.0 - M. Plourde   45
What’s Your Metric?




           Visitors                             Revenue/
                                                Donations




                       Hits on your                                        Actions
                         Website

6-7-2011                   Objects, Engagement, and Web 2.0 - M. Plourde             46
The AIDA Model



                                                                         Action
                                                  Desire

                       Interest


           Awareness




6-7-2011                 Objects, Engagement, and Web 2.0 - M. Plourde            47
Brand Presence




                                                                      Social
           Web Site
                                                                      Media



6-7-2011              Objects, Engagement, and Web 2.0 - M. Plourde            48
Web Site vs. Social Media



          Web Site
                                                                                 Your brand is your
       + Social Media                                                              organizational
          + Local                                                                 persona. Make it
                                                                                   consistent and
                                                                                    connected!
                  Jeremiah Owyang, Making your Corporate Website Relevant:
       http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant

6-7-2011                         Objects, Engagement, and Web 2.0 - M. Plourde                        49
http://twitter.com/opencontent/statuses/1289142795

6-7-2011                  Objects, Engagement, and Web 2.0 - M. Plourde   50
Roles in Communities
                                                               Leaders/
                                                               Gurus
                                                               Active
                                                               Members
                                                               Lurkers

                                                               Outsiders




6-7-2011       Objects, Engagement, and Web 2.0 - M. Plourde               51
The Network Effect Affects Your Toolbox
                                Users (M)



400
 300
 200
 100
      0
           Facebook                                                              Users (M)
                      MySpace
                                   Twitter
                                                        LinkedIn


                                  Source: NumberOf.net, 2010


6-7-2011                         Objects, Engagement, and Web 2.0 - M. Plourde               52
Crowdsourcing
•    Conversations are happening
•    Pay attention
•    Engage
•    You don’t have to do it all by yourself
•    Create and leverage artifacts




6-7-2011            Objects, Engagement, and Web 2.0 - M. Plourde   53
Testimonial
• Amber Kerr-Allison




6-7-2011         Objects, Engagement, and Web 2.0 - M. Plourde   54
Activity 3
1. Create your profile on the PEMCI 2011 Google
   Sites http://bit.ly/pemci11
2. Create a short URL on http://bit.ly
3. Create a tweetbite to share your profile (140
   characters)
4. Define your web presence strategy for the
   conference



6-7-2011         Objects, Engagement, and Web 2.0 - M. Plourde   55
6-7-2011   Objects, Engagement, and Web 2.0 - M. Plourde   56
Thank You!
• Questions, Comments?

• Mathieu Plourde
  Educational Technologist, LMS Project Leader
  IT Client Support & Services
  mathieu@udel.edu
  302-831-4060
• http://udel.edu/~mathieu
• Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde
• Facebook, LinkedIn: Mathieu Plourde

• All contents for this session: http://bit.ly/pemci11-sm
6-7-2011                Objects, Engagement, and Web 2.0 - M. Plourde   57

More Related Content

PDF
6-10-2010-PEMCI 2010
PPTX
SMM webinar 1 part a
PDF
Data-Ed Online: Structuring Your Unstructured Data Document & Content Management
PPT
Blogswikis
PDF
Practical Applications for Data Warehousing, Analytics, BI, and Meta-Integrat...
PDF
Building Online Communities
PDF
MDM and Data Quality: Not an Option but a Requirement
PDF
Get the Most Out of Your Tools: Data Management Technologies
6-10-2010-PEMCI 2010
SMM webinar 1 part a
Data-Ed Online: Structuring Your Unstructured Data Document & Content Management
Blogswikis
Practical Applications for Data Warehousing, Analytics, BI, and Meta-Integrat...
Building Online Communities
MDM and Data Quality: Not an Option but a Requirement
Get the Most Out of Your Tools: Data Management Technologies

What's hot (14)

PPTX
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
PDF
web technologies
KEY
The Social Web : SCAmore
PDF
Introduction to Social Media - 141112
PDF
Social Media Strategies for FACC
PDF
The Social Web (Version2)
PDF
Netpop | Connect: Media Shifts to Social - China 2009 Preview
KEY
Data-Ed Online: MDM: Quality is not an Option but a Requirement
PDF
IBM and Social Media Strategies and Tactics
PPTX
Breaking Down Walls in Enterprise with Social Semantics
PDF
Brian Dowling Web 20 30 Social Networking
PDF
Social is the new normal: Thoughts, tips and insights in a strongly connected...
KEY
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)
PPT
Swinging & Flowing: Inclusion & Diaspora
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
web technologies
The Social Web : SCAmore
Introduction to Social Media - 141112
Social Media Strategies for FACC
The Social Web (Version2)
Netpop | Connect: Media Shifts to Social - China 2009 Preview
Data-Ed Online: MDM: Quality is not an Option but a Requirement
IBM and Social Media Strategies and Tactics
Breaking Down Walls in Enterprise with Social Semantics
Brian Dowling Web 20 30 Social Networking
Social is the new normal: Thoughts, tips and insights in a strongly connected...
Connectr8 - Exploding The Barriers To Social Computing (UKLUG 2009)
Swinging & Flowing: Inclusion & Diaspora
Ad

Viewers also liked (6)

PDF
3 14 2011 UAPP689 Sakai Conference Planning
PDF
Summer 2012 - Canvas pilot information for UD Faculty
PDF
6-2-2009 School Leadership Program - Sakai Demo
PDF
7-22-2010-smpractices0710
PDF
3-9-2009 WIIFM Preso - CHEP
PDF
Personal Branding and Social Media
3 14 2011 UAPP689 Sakai Conference Planning
Summer 2012 - Canvas pilot information for UD Faculty
6-2-2009 School Leadership Program - Sakai Demo
7-22-2010-smpractices0710
3-9-2009 WIIFM Preso - CHEP
Personal Branding and Social Media
Ad

Similar to 6-7-2011 Objects Engagement and Web 2.0 - PEMCI (20)

PDF
9-13-2011 Social Media for Fashion
PDF
Jim cassidy presentation
PPTX
Social Media Principles for Enterprise Knowledge Management by Augustine Fou
PDF
Mozilla Foundation Brown Bag - October 2008
PPTX
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
PPTX
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
PPTX
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
PPTX
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
PPTX
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
PPTX
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
PDF
Lecture 2: Social Web Privacy and User Profiles (2013)
PDF
Web 2.0, Web Social
PDF
MyNet Social Networking Backupslides Nov 2007
KEY
5 stages of xobni's growth and 5 pivots along the way
PDF
Web 2.0 and e-elearning
PPTX
The Impact of Web 2.0 on Archives
PDF
3-1-2012 Using Web 2.0 tools to supercharge your professional development
PDF
Missionary disciples and new media part2
9-13-2011 Social Media for Fashion
Jim cassidy presentation
Social Media Principles for Enterprise Knowledge Management by Augustine Fou
Mozilla Foundation Brown Bag - October 2008
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview of Web 2.0 Tools and R...
Setting The Stage For Extending Our Reach: An Overview Of Web 2.0 Tools And R...
Lecture 2: Social Web Privacy and User Profiles (2013)
Web 2.0, Web Social
MyNet Social Networking Backupslides Nov 2007
5 stages of xobni's growth and 5 pivots along the way
Web 2.0 and e-elearning
The Impact of Web 2.0 on Archives
3-1-2012 Using Web 2.0 tools to supercharge your professional development
Missionary disciples and new media part2

More from Mathieu Plourde (20)

PDF
Evaluation universitaire AI TELUQ 2024.pdf
PDF
Au-delà du plagiat : Explorer le potentiel pédagogique de l’intelligence arti...
PDF
L’évaluation universitaire à l’ère de l’IA : défis et opportunités
PDF
L'évaluation universitaire à l'ère de l'IA : défis et opportunités
PDF
Utiliser ZOOM pour l’animation de vos formations à distance
PDF
2016-8-24 Finding, Using, and Sharing Free Online Learning Materials
PDF
Finding, Using, and Sharing Online Materials #OER #KCTO16
PDF
2016-7-13 Get Ahead Tech Literacy
PDF
2016-6-27 Digital Citizenship
PDF
From social media presence to public engagement - DelPHI 2016
PDF
5 Awesome Things About Canvas @ UD
PPT
Intro to PBL and what makes an effective problem #openeducationwk
PDF
Winter 2016 EDUC638 Openness in Education
PPTX
Digital Citizenship, Activism, and Social Media #UDMWF
PDF
2015-7-15 getahead tech
PDF
Oct 2014-fashion
PDF
2014-09-30 Openness in Education
PDF
2014-7-16 SEP Tech session
PDF
Digital Citizenship, Activism, and Social Media #UDWFL
PDF
Open Education Week - Why Open Matters - March 13, 2014
Evaluation universitaire AI TELUQ 2024.pdf
Au-delà du plagiat : Explorer le potentiel pédagogique de l’intelligence arti...
L’évaluation universitaire à l’ère de l’IA : défis et opportunités
L'évaluation universitaire à l'ère de l'IA : défis et opportunités
Utiliser ZOOM pour l’animation de vos formations à distance
2016-8-24 Finding, Using, and Sharing Free Online Learning Materials
Finding, Using, and Sharing Online Materials #OER #KCTO16
2016-7-13 Get Ahead Tech Literacy
2016-6-27 Digital Citizenship
From social media presence to public engagement - DelPHI 2016
5 Awesome Things About Canvas @ UD
Intro to PBL and what makes an effective problem #openeducationwk
Winter 2016 EDUC638 Openness in Education
Digital Citizenship, Activism, and Social Media #UDMWF
2015-7-15 getahead tech
Oct 2014-fashion
2014-09-30 Openness in Education
2014-7-16 SEP Tech session
Digital Citizenship, Activism, and Social Media #UDWFL
Open Education Week - Why Open Matters - March 13, 2014

Recently uploaded (20)

PDF
Paper A Mock Exam 9_ Attempt review.pdf.
PDF
Uderstanding digital marketing and marketing stratergie for engaging the digi...
PDF
OBE - B.A.(HON'S) IN INTERIOR ARCHITECTURE -Ar.MOHIUDDIN.pdf
PDF
Environmental Education MCQ BD2EE - Share Source.pdf
PDF
Practical Manual AGRO-233 Principles and Practices of Natural Farming
PPTX
Virtual and Augmented Reality in Current Scenario
DOC
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
PDF
ChatGPT for Dummies - Pam Baker Ccesa007.pdf
PPTX
A powerpoint presentation on the Revised K-10 Science Shaping Paper
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
PDF
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
PDF
Weekly quiz Compilation Jan -July 25.pdf
PDF
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
PDF
LDMMIA Reiki Yoga Finals Review Spring Summer
PPTX
Onco Emergencies - Spinal cord compression Superior vena cava syndrome Febr...
PDF
International_Financial_Reporting_Standa.pdf
PDF
Hazard Identification & Risk Assessment .pdf
PPTX
20th Century Theater, Methods, History.pptx
PPTX
Introduction to pro and eukaryotes and differences.pptx
PDF
MBA _Common_ 2nd year Syllabus _2021-22_.pdf
Paper A Mock Exam 9_ Attempt review.pdf.
Uderstanding digital marketing and marketing stratergie for engaging the digi...
OBE - B.A.(HON'S) IN INTERIOR ARCHITECTURE -Ar.MOHIUDDIN.pdf
Environmental Education MCQ BD2EE - Share Source.pdf
Practical Manual AGRO-233 Principles and Practices of Natural Farming
Virtual and Augmented Reality in Current Scenario
Soft-furnishing-By-Architect-A.F.M.Mohiuddin-Akhand.doc
ChatGPT for Dummies - Pam Baker Ccesa007.pdf
A powerpoint presentation on the Revised K-10 Science Shaping Paper
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 2).pdf
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
Weekly quiz Compilation Jan -July 25.pdf
احياء السادس العلمي - الفصل الثالث (التكاثر) منهج متميزين/كلية بغداد/موهوبين
LDMMIA Reiki Yoga Finals Review Spring Summer
Onco Emergencies - Spinal cord compression Superior vena cava syndrome Febr...
International_Financial_Reporting_Standa.pdf
Hazard Identification & Risk Assessment .pdf
20th Century Theater, Methods, History.pptx
Introduction to pro and eukaryotes and differences.pptx
MBA _Common_ 2nd year Syllabus _2021-22_.pdf

6-7-2011 Objects Engagement and Web 2.0 - PEMCI

  • 1. Objects, Engagement, and Web 2.0 PEMCI –6-7-2011 Mathieu Plourde, Educational Technologist, LMS Project Leader IT-Client Support & Services
  • 2. Disclaimer • This presentation is not a recipe for success using web 2.0 technologies and social media. • Your mileage may vary. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 2
  • 3. Presentation Structure You Your Topic Your Organization Your Target Audience • Local • Distant http://bit.ly/pemci11-sm 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 3
  • 4. A Quick Poll 1. Do you have a Facebook account? • Yes. • No. 2. Do you have a Twitter account? • Yes. • No. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 4
  • 5. A Quick Poll 3. Have you ever subscribed to a RSS feed? • Yes. • No. 4. Do you own a smartphone or another web-enabled handheld device? • Yes. • No. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 5
  • 6. Personal Productivity Tools MY PERSONAL STORY 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 6
  • 7. It All Started With Me… • Moved to a new country. • Isolated from my friends and family. • Main computer usage: • Desktop apps • Email Me – Circa 2007 • Blog posts: 3 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 7
  • 8. My First Web 2.0 Trigger • RSS in Plain English • Social Bookmarking in Plain English • Wikis in Plain English http://www.commoncraft.com/ 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 8
  • 9. Really Simple Syndication (RSS) • Almost every web site generates a RSS feed nowadays… • You get a notification when there is something new. Attribution: jrhode on Flickr.com 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 9
  • 10. Bookmarks Browser Add- Can you imagine having 4,000 bookmarks On in your browser? 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 10
  • 11. Facebook • Good way to keep in touch with friends from Québec. • Mix of personal and professional contacts. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 11
  • 12. Wikis Author/ Audience Author/ Web Author/ Audience Page Audience Author/ Audience Reference: Grenier (2007) 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 12
  • 13. My Second Trigger: Conferences 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 13
  • 14. Less Intrusive Than a Phone Call… Share your identity in the physical world! 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 14
  • 15. Twitter • Opt-in system: you pay attention if you want to. • How would you drink from a fire hydrant (a real one)? Attribution: rustytanton on Flickr.com 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 15
  • 16. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 16
  • 17. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 17
  • 18. A Quick Poll 5. Are you afraid of sharing your ideas online? • Yes. • No. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 18
  • 19. My Sharing Loop 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 19
  • 20. Conversational Spaces PERSONAL PROFESSIONAL 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 20
  • 21. Social Media Spaces PERSONAL PROFESSIONAL 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 21
  • 22. My Spaces 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 22
  • 23. If Information Was Made of Light… EXTERNAL INFORMATION RECEIVED SOURCE INFORMATION FORWARDED INFORMATION STORED INFORMATION SHARED INFORMATION 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 23
  • 24. A Critical Mass: Set Your Expectations… Mass of Social Media Users Interested in… Current Events (News) Web 2.0 Technologies Education Visual Design Wikis in Higher Education 19th Century African Literature 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 24
  • 25. “It's not information overload - it's filter failure” – Clay Shirky 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 25
  • 26. … and It Continues With Me! • Established a network of people with similar interests than me. • Access to a human search engine. • Web identity: • 60+ blog posts • YouTube and Vimeo videos • 5,346 Flickr pictures • 4060 bookmarks • 3,788 tweets • Hundreds of comments • Thousands of wiki edits • A dozen of Google Sites • 523 check-ins on Foursquare Me – June 2011 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 26
  • 27. Your Digital Dossier • What you put online is what people see • Your real permanent record • Take charge of your own persona Pat Sine, Owning Your Life: http://sites.udel.edu/sine/2009/11/02/owning-your-life/ 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 27
  • 28. Testimonial • Carolyn Barry 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 28
  • 29. Personal Learning Networks Attribution: Alec Couros (courosa) on Flickr.com 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 29
  • 30. Activity 1 1. Create a social bookmarking account on Diigo • http://www.diigo.com 2. Join the PEMCI 2011 group • http://groups.diigo.com/group/pemci11 3. Install the browser add-on 4. Find an article of interest to your domain, bookmark it, and share it to the group 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 30
  • 31. Communication Challenges YOUR TOPIC 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 31
  • 32. You’re The Expert! • Many years in school • Internships • Research papers • Presentations • A passion for your topic 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 32
  • 33. Yet… People look at you funny when you talk about your stuff… 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 33
  • 34. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 34
  • 35. The Curse of Knowledge “Once we know something, we find it hard to imagine what it was like not to know. Our knowledge has ‘cursed’ us. And it becomes difficult for us to share our knowledge with others, because we can’t readily re-create our listeners’ state of mind.” Heath & Heath, Made to Stick, p. 20. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 35
  • 36. The SUCCESs Method • Simplicity • Unexpectedness • Concreteness • Credibility • Emotional • Stories 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 36
  • 37. “There is only one situation I can think of in which men and women make an effort to read better than they usually do. It is when they are in love and reading a love letter.” Mortimer Adler, American Philosopher http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 37
  • 38. One Object, Different Perspectives Components Personal History Stories Object Meaning Proximity 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 38
  • 39. LOCATION, LOCATION, LOCATION 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 39
  • 40. Social Check-In • Foursquare • Gowalla • Facebook Places 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 40
  • 41. Social Deal • Groupon • Living Social 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 41
  • 42. Enhanced Reality 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 42
  • 43. Activity 2 • QR Code Treasure Hunt 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 43
  • 44. Enhanced Reality • 3D objects in real life • Augmented reality http://www.boffswana.com/news/?p=392 http://www.wikitude.com/en/tour/wikitude- world-browser 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 44
  • 45. Finding Value YOUR ORGANIZATION 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 45
  • 46. What’s Your Metric? Visitors Revenue/ Donations Hits on your Actions Website 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 46
  • 47. The AIDA Model Action Desire Interest Awareness 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 47
  • 48. Brand Presence Social Web Site Media 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 48
  • 49. Web Site vs. Social Media Web Site Your brand is your + Social Media organizational + Local persona. Make it consistent and connected! Jeremiah Owyang, Making your Corporate Website Relevant: http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 49
  • 50. http://twitter.com/opencontent/statuses/1289142795 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 50
  • 51. Roles in Communities Leaders/ Gurus Active Members Lurkers Outsiders 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 51
  • 52. The Network Effect Affects Your Toolbox Users (M) 400 300 200 100 0 Facebook Users (M) MySpace Twitter LinkedIn Source: NumberOf.net, 2010 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 52
  • 53. Crowdsourcing • Conversations are happening • Pay attention • Engage • You don’t have to do it all by yourself • Create and leverage artifacts 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 53
  • 54. Testimonial • Amber Kerr-Allison 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 54
  • 55. Activity 3 1. Create your profile on the PEMCI 2011 Google Sites http://bit.ly/pemci11 2. Create a short URL on http://bit.ly 3. Create a tweetbite to share your profile (140 characters) 4. Define your web presence strategy for the conference 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 55
  • 56. 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 56
  • 57. Thank You! • Questions, Comments? • Mathieu Plourde Educational Technologist, LMS Project Leader IT Client Support & Services mathieu@udel.edu 302-831-4060 • http://udel.edu/~mathieu • Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde • Facebook, LinkedIn: Mathieu Plourde • All contents for this session: http://bit.ly/pemci11-sm 6-7-2011 Objects, Engagement, and Web 2.0 - M. Plourde 57