7 Social Media Mistakes - And how to avoid them!
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The document identifies seven common corporate social media mistakes and offers strategies to avoid them. These include not involving employees, treating all platforms the same, and neglecting audience engagement. Recommendations emphasize the importance of human interaction, diverse content, and adapting messaging to specific channels.
7 Social Media Mistakes - And how to avoid them!
- 1. RYAN HAKES DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT PIONEER UTILITY RESOURCES 7 CORPORATE SOCIAL MEDIA MISTAKES AND HOW TO AVOID THEM
- 2. Company Logo 1. Not Including Employees on Social Media 2 Employees when given the opportunity, knowledge, and right technology become an amazing brand extension.
- 4. Company Logo 2. Thinking Social Media is Only for Marketing 4 MARKETING / SALES / HR / CUSTOMER SERVICE
- 7. Company Logo 3. Treating Each Social Channel the Same 7 LinkedIn is more business formal with longer character counts Instagram is extremely visual Twitter is fast-paced, starting conversations Facebook is your biggest reach
- 10. Company Logo 4. Post and Hope – Thoughtless Content Shares 10 Start a continuous comment thread on something you post, engage with people who comment or click, re-post it again with different copy, etc.
- 12. Company Logo 5. Your Social Profiles Appear to Be Spam Bots 12 Want a quick way to gain 0 traction on your social strategy? Simple. Make your company’s social profiles read a robot and share content with no human touch.
- 14. Company Logo 6. Ignoring Your Social Audience – Including Negative Comments 14 Comment, like back, answer questions, engage with their content, etc. While these gestures may be small, it goes a long what to how your audience views your brand.
- 16. Company Logo 7. Limiting Your Social Content to Your Website 16 Mix in relevant, entertaining, and educational information in various forms to keep your social profiles fresh.
- 18. RYAN HAKES DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT PIONEER UTILITY RESOURCES 7 CORPORATE SOCIAL MEDIA MISTAKES AND HOW TO AVOID THEM
Editor's Notes
- #2: https://www.pexels.com/photo/architectural-design-architecture-building-business-443383/
- #3: https://www.pexels.com/photo/people-brasil-guys-avpaulista-109919/
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- #8: https://www.pexels.com/photo/people-brasil-guys-avpaulista-109919/
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- #19: https://www.pexels.com/photo/architectural-design-architecture-building-business-443383/