8 better practices from information architecture
- 1. 8 better practices from information architecture Lou Rosenfeld •! Rosenfeld Media •! rosenfeldmedia.com 1
- 2. A handful of queries/tasks/ways to navigate/features/ A little goes a long way documents meet the needs of your most important audiences 9
- 3. Balanced research leads to true insight, new opportunities from Christian Rohrer: http://is.gd/95HSQ2 17
- 4. Steward Brand’s Pace Layering model Typical design focus Stuff that gets ignored: mission, vision, charter, goals, KPI, objectives 22
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- 6. Contextual navigation: your site’s desire lines Determine through content modeling, site search analytics Deep navigation requires content modeling: a better approach to deep IA and content structuring 29
- 7. Recognizing specialized queries (e.g., proper nouns, dates, unique ID#s) search pattern: regulations March 2011 search pattern: regulations Owens search pattern: search pattern: regulations TA292761 Caterpillar 36
- 8. " " Treat your content to do like an onion information layer usability content strategy architecture indexed by search 0 engine leave it alone leave it alone squeaky wheel issues 1 tagged by users addressed refresh annually tagged by experts (non- test with a service 2 topical tags) (e.g., UserTesting.com) refresh monthly tagged by experts “traditional” lab-based titled according to 3 (topical tags) user testing guidelines content models for structured according 4 contextual navigation A/B testing to schema 43
- 9. Your site is a moving target built on moving targets 45
- 10. Summary: 8 IA better practices 1. Diagnose the important problems 2. Balance your evidence 3. Advocate for the long term 4. Measure engagement 5. Support contextual navigation 6. Improve search across silos 7. Combine design approaches effectively 8. Tune your design over time 50
- 11. Say hello Lou Rosenfeld lou@louisrosenfeld.com Rosenfeld Media! www.louisrosenfeld.com | @louisrosenfeld www.rosenfeldmedia.com | @rosenfeldmedia 51