Cradlepoint Technology is focused on creating new wireless broadband solutions to enhance data product sales, primarily targeting small to medium-sized businesses and mobile applications. Their products, such as the CBA250 and MBR1200, offer reliable high-speed connectivity, rapid deployment, and flexibility for various use cases, including backup and routing intelligence. The market has seen a penetration of 5-7% in voice subscribers, with increasing opportunities in 3G connectivity for retail and kiosk applications.