A2P Monetisation Guide for Mobile Operators
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Mobile operators are experiencing year-on-year growth in A2P messaging but many are unable to monetize this traffic due to security issues. The document reveals that less than 20% of mobile operators carry only authorized A2P messaging traffic, with most unable to monetize A2P SMS. The rise of unauthorized A2P SMS traffic presents new challenges for mobile operators to generate A2P revenue. Deploying an SMS firewall is identified as the first step for mobile operators to protect their networks from illegitimate traffic and start monetizing A2P messaging.
A2P Monetisation Guide for Mobile Operators
- 1. Mobile operators experiencing year-on-year A2P growth A2P messaging monetization opportunities Network security, anti-spam and/or fraud prevention 20% 80%If you’re considering deploying an SMS firewall, what is the main driver? 1 Domestic & international A2P SMS 2 Portability and phone verification information (e.g. phone status, location.) 4A2P messaging via operator- owned OTT apps Based on research by mobilesquared, sponsored by tyntec. Research completed in September 2015. To learn more, visit www.tyntec.com A2P Monetization Guide for Mobile Operators Study reveals secure networks are the key to unlocking the A2P potential Percentage of mobile operators carrying authorised messaging traffic only A2P 18% P2P 12%1 Spamming 2Spoofing 3Virus distribution 6Faking ? What is the greatest threat from messaging to your network? 2014 2015 Less than one-fifth of mobile operators claim they carry legitimate A2P SMS traffic only. 75% of mobile operators are simply unable to monetize A2P SMS traffic A2P 40.9% P2P 27.2% Mobile operators experiencing unauthorised messaging traffic growth Mobile operators see illegitimate messaging traffic rising 4 Steps to A2P revenue generation The four key A2P SMS monetization opportunities The rise in unauthorized A2P SMS traffic will present new challenges to mobile operators 49% 56% 5Smishing 4 Flooding An SMS firewall is the first step for a mobile operator to protect its network from illegitimate traffic, and start monetizing A2P messaging Which monetisation strategies will be the most relevant for you in the next 12 months? 3Internet of Things & M2M 1 2 43 Put security measures in place preventing all unauthorized traffic Gain transparency and control of all messaging traffic in your network Implement policies to safeguard long-term monetization Identify legitimate A2P use cases with revenue potential