New Enterprise Messaging Ecosystem
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This document discusses the transformation of enterprise communications through cloud-based communications platforms (CPaaS). It notes that consumer demand and preferences have shifted to mobile messaging over SMS, and that enterprises are adopting CPaaS to more easily integrate messaging into their communications. The document outlines a path forward to simplify the ecosystem through technical enablement, building an online system, and linking enterprises and mobile operators. It argues that CPaaS allows enterprises to easily integrate communications and is not just another technology shift, but represents a disruptive force if the ecosystem can facilitate interactions through a shared platform.
New Enterprise Messaging Ecosystem
- 4. Mobile Messaging Today Consumers’ POV Driver Enterprise taxi/ridesharing Can‘t c u. I‘m on the NW corner Your driver is waiting. Car Plate#: EM4574 User/Rider Can u come to the SW corner? Black Audi 4
- 5. Enterprise taxi/ridesharing CPaaS Phone Number (one-time-use number for the rider & driver) text text (alerts) DriverRider call or text Your driver is waiting. Car Plate#: EM4574 Can‘t c u. I‘m on the NW corner Can u come to the SW corner? Black Audi privacy protection (mask Rider’s and Driver’s number) call or text Mobile Messaging Today Enterprises’ POV 5
- 9. Marketing Notifications Authentication Conversations Marketplace Collaboration Short codes + Long codes Tolerate / filter Minimum monetization via direct connections with SMS aggregators Network protection A2P generation via enterprise customer base Cloud API market Lengthy Case Approval Low Reliability High Friction USE CASE EVOLUTION TELECOM ECONOMICS + Toll-free numbers + Proxy numbers Traffic is personal and not supposed to be filtered or blocked Traffic has to be approved in the framework of campaigns Stand-in numbers for large sets of existing numbers A subset of 10-digit numbers, originally designed for voice calls What Didn’t Change Operators’ POV 9 singular purpose + multiple use cases + integrated services
- 10. What Needs to Change 10 Transparency Speed Scalability Simplicity Revenue Control Security Compliance CONSUMPTION PRODUCTIONEnterprise CPaaS Provider Mobile Operator ?
- 11. A Path Forward Simplify the Ecosystem towards Value Creation Access enterprises & identify opportunity Analyze and adapt pricing strategy 11 A C R O S S PA R T I C I PA N T S ACCESS
- 15. What’s at risk for operators Product-Market Misfit Cloud service and reporting Centralized online process Platform technology (beyond hubbing) Trusted channel (Oversight) User experience § Brand trust § Full features, omni channel § Intelligent interaction Flexibility § Easy integration/customization § Fast speed to market § Cost control/manageability Quality § Performance guarantee § High scalability E N T E R P R I S E R EQ U I R E M E N T S Open interconnect 15
- 18. What’s ahead CPaaS-Powered Enterprise Messaging 18 IS AREADY HERE, in order to participate, the ecosystem needs to deliver on what platform does: § Pull in enterprise users § Facilitate the interactions between enterprises and their customers § Match enterprise demand with service providers’ supply JOIN ecosystem@tyntec.com