New Opportunities with Two Factor Authentication (2FA) - A How To
- 1. New Opportunities with Two Factor Authentication A How-To Webinar
- 2. 2 Today’s Presenters: Alan D Percy CMO at TelcoBridges alan.percy@telcobridges.com Kevin Nethercott CCO at Telestax kevin.nethercott@telestax.com Jamie Hash COO at Network Intelligence jhash@netg2.com
- 3. 3 Agenda • Introductions • Why 2FA? • 2FA use cases • How does 2FA work? • The commercial opportunity for 2FA as a service • Customer case study • Using voice calling with 2FA • Demonstration • Your Questions
- 4. What’s the problem? Phishing Attacks on the Rise According to APWG’s Phishing Activity Trends Report for Q3 2019, phishing attacks rose in prevalence to a level that hasn’t been observed since 2016. In Q4 of 2016, 277,693 attacks were recorded by APWG. In Q3 of 2019, the number was close to that at 266,387 4 Majority of attacks involve credentials Cofense’s Phishing Threat and Malware Review 2019 found that almost 74 percent of phishing attacks between October 2018 and March 2019 involved credential phishing—stealing usernames and passwords. Spear phishing email are most popular Symanetc’s Internet Security Threat Report 2019 shows spear phishing emails are used by almost two-thirds (65 percent) of all known groups carrying out targeted cyber attacks.
- 5. What is 2FA? PCMag's lead security analyst Neil J. Rubenking puts it, “there are three generally recognized factors for authentication: something you know (such as a password), something you have (such as a hardware token or cell phone), and something you are (such as your fingerprint). Two-factor means the system is using two of these options." 5
- 6. 6 Why 2FA? 1) Can’t trust just user account and passwords any more • Dark web market for account information 2) Inbound telephone numbers cannot be trusted • Contact centers often depend on caller’s number • Calling number can easily be spoofed 3) Smartphones are fairly ubiquitous and personal • Depends on industry/market/geography • SMS is not universal
- 7. 7 Opportunities for 2FA 1)TSPs can use 2FA to protect their own applications/network 1)TSPs can offer valuable 2FA services to their business customers to help protect their applications/network
- 8. Switch Your 2FA Today Kevin Nethercott Chief Commercial Officer Telestax April 14, 2020
- 9. 9 About Telestax- Built with Community, Scalability, & Agility Opensource ▪ Development driven ▪ 10K+ telecom developers ▪ 6M+ lines of code ▪ 5000+ global deployments On-Premise ▪ Customers in 65 countries ▪ 200 customers ▪ 200M+ calls per day ▪ 900M+ messages per day Cloud-Enabled ▪ 2018 CPaaS Enabling Leader* ▪ Faster time-to-market for CSPs ▪ Quick onboarding for customers ▪ Programmable omnichannel APIs *Source: Frost & Sullivan Telestax 2018 North American CPaaS Enabling Technology Leadership Award Report. PHASE 3PHASE 2PHASE 1 BUILT TO SCALEPROVEN, TRUSTEDSTRONG FOUNDATION
- 10. 10 SMBs Large Enterprises Call Centers Financials Healthcar e Marketing Blast Companies Ride Sharing Apps Communication Service Providers OEMs System Integrators Network Service Providers Application Providers SMS Aggregators Telestax Partners with the Communications Industry to Power Enterprise Verticals with CPaaS ENTERPRISE VERTICALS Travel & Hospitalit y
- 11. 11 Higher quality standard comes with network ownership End-to-end accountability with full diagnostic control Lower pricing for full set of service features Competitive advantage in international markets (no FCC) Long term sales relationships established PLUS Higher delivery rate, traffic blocking filters, higher QoS No quality guarantee as they do not own the network Limited error detection due to dependence on SP Pricing is 30% higher for same features Low penetration worldwide due to international constraints Limited customer service with self service model OTT Providers CSPs with Telestax vs With CPaaS Enablement, CSPs Win at CPaaS
- 12. 12 Add Almost $1M Revenue This Year by Switching Just One Account to CPaaS 3M TRAFFIC MESSAGES PER MONTH Traffic switched from an OTT provider to Service Provider 1MMESSAGES PER MONTH Traffic switched from an OTT provider to Service Provider 4M Minutes of traffic each month $0.01 REVENUE PER MESSAGE $30K new monthly revenue $360K new yearly revenue $0.05PER MESSAGE $50K new monthly revenue $600K new yearly revenue $80K new monthly revenue $960K new yearly revenueBy switching a key account to your organization, your company brings in $960K more revenue per year USE CASE SMS Alerts for: - Accounts overdrawn - Deposits completed - Statements ready to view 2FA for: - Account authentication - Protect against phishing attacks
- 13. 13 Smart 2FA
- 14. 14 Polling Question As a communications provider, what is the PRIMARY reason you are looking to add 2FA capabilities to your product offerings? A)Add security features or options for your customers? B)Improve turnkey application choices for your customers? C)Provide better network quality than other vendors? D)Provide better pricing than other vendors? E) We already have a 2FA application, just looking for a better alternative
- 15. 15 A Turnkey Solution for Identity Verification The most widely implemented solution for strong authentication is to use a one-time password (OTP). With that in mind, Smart 2FA will enable you to: • Send an OTP via SMS, voice, or email in order to provide two-factor authentication (2FA) for user account access. • Add an additional layer of identity protection beyond passwords. • Support a robust enterprise security strategy. What is Smart 2FA?
- 16. 16 Strengthen the overall business security strategy with 2FA. Fast Facts* Smart 2FA Improves Account Security *Source: Google Security Blog
- 17. 17 o Instantly offer 2FA as a turn-key solution to business customers o BYOC - terminate 2FA traffic on your carrier network o White label Telestax Smart 2FA for enterprise account management, reporting, and troubleshooting o Cut 2FA verification costs for your existing customers o Decrease SMS and voice termination costs by at As a Provider, How Does Smart 2FA Benefit You?
- 18. 18 Built By and For Developers o Smart 2FA lets you send OTP using SMS, Voice or Email powered by the robust and scalable Restcomm platform that developers love o Send verification code that includes: o Account SID o Auth Token Send OTP Verify OTP
- 19. 19 With Smart 2FA, your customers will benefit from: • End-to-end quality control • Better 2FA delivery rates • 2FA cost savings • Localized support • Simple API • Intuitive console How Will Smart 2FA Benefit Your Customers?
- 20. 20 2FA Use Case Examples Financial Healthcare Travel Retail banking portal access mobile banking capability financial record access wire transfers account withdrawal approvals secure patient record access online appointment scheduling virtual consult identification payments, balances, statement access account history access online booking verification booking confirmation access modify reservations verify frequent flier or traveler ID details customer portal setup for ecommerce capability order goods securely save payment information to speed ordering access order history for faster reorders
- 21. 21 Easily promote and educate your customers on 2FA possibilities Telestax Leads in Sales Enablement Videos Documentation Brochures 2FA Guidebook Learn more at: www.telestax.com/2FA
- 22. A Consultancy and Managed Services Organization Advice in Action Network Intelligence has evolved from providing clients with information and advice to providing fully customized and outsourced operating solutions for their telecommunications business models. We not only know how to build networks, we design, build, operate, and manage them for our clients. o Founded in 1985 o History of Consulting to RBOCs, CLECs, IOCs, Vendors and End User o First Certified Managed Service Provider for RestcommOne • CPaaS (Communications Platform as a Service) o Tenured Industry Professionals • Technical Expertise • Design in TDM, IP and CPaaS • Operations Know How • Business Systems Experience © 2020 Network Intelligence. Proprietary and Confidential.
- 23. An Autonomous Software Platform capable of Enabling Communication based Business Processes across multiple cloud Services and Endpoints • Integration of Applications and Communications • API Inbound/Outbound • Media Inbound/Outbound • Voice/Video • Messaging Inbound/Outbound • SMS/WebChat/Email • Optimization • Elimination of redundant and manual processes Scripting of new processes • Automation • Real-Time Orchestration and delivery of Integrated and Optimized Processes CPaaS is a Real-Time Business Process Management and Control Tool Sentient Cloud Services Integration Optimization Automation © 2020 Network Intelligence. Proprietary and Confidential.
- 24. • IVR-Xchange • SMS and Voice Contact Center • Voice Activated SMS • Smart Voicemail • IoT Solution • AI Chatbot • Telemedicine • Video Websharing • Cognitive Voice and messaging • Real Estate Call Capture • Smart Appoint Scheduling • 2FA • Live chat, scriptable voice API • Hosted PBX • Communications based team management • USSD Self Care • Mobile payments & Financing • TextSelect • Text2Email • Web-Trigger Auto Dialing Current Applications © 2020 Network Intelligence. Proprietary and Confidential.
- 25. Voice Call Center Agent Voice SMS Landline Mobile Sentient Control Point SMS Carrier Services SMS Voice Circuit Type GPS Locator Account Info Verification Time & Temp Banking Reservations IVR-Xchange API Database Voice/SMS/Video Voice Call Center Auto Dialer Messaging Business IVR Auto Repair Doctor’s Office Restaurant Dispatch Real Estate Retail Physical Layer Switching + Applications Layer Control = Applications Border Controller Sentient Cloud Services An Autonomous Software Platform capable of Enabling Communication based Business Processes across multiple cloud Services and Endpoints Sentient Cloud Services © 2020 Network Intelligence. Proprietary and Confidential.
- 26. IVR-Xchange with Mobile/Landline Detection Two Factor Authentication Call Flow Inbound call to a Toll Free or Direct Number Text Message is Automatically Sent to Originating Caller Authentication Code returned by Caller SMS Confirmation Sent Back to Caller Voice Confirmation Call from Contact Center sets up Interactive Conversation Try the LIVE DEMO after the event! Voice Call Center Agent Voice Voice DID or Toll Free SMS Carrier Services Voice Voice Carriers Voice Call Center Voice Applications Voice Outbound SMS SMS Two Factor Authentication Mobile Landline © 2020 Network Intelligence. Proprietary and Confidential.
- 27. • Rapid Implementation Time • Protects Your Installed Base • Bring Your Own Carrier • Enhances Legacy Systems • Visual Designer Reduces Development • Shorter Time to Market • Offloads Applications Platform Development • Allows for a graceful Integration of legacy applications • Integrates with Existing Toll Free and DID numbers • Automates the Two Factor Authentication process for Voice • Integrates with existing API’s • No Disruption to Legacy Application environment • No Capital Investment • Enhances Productivity and Reduces Operational Cost • Agent productivity is increased through process automation • Toll Free usage is replaced with less expensive termination services Benefits of IVR-Xchange with Mobile/Landline Detection Two Factor Authentication © 2020 Network Intelligence. Proprietary and Confidential. More on Network Intelligence at: www.netg2.com
- 28. 28 Use Cases – CPaaS Providers Functions: Intelligent Traffic Management SIP Trunking Interoperability DOS / DDOS Protection Encryption Off-load Cloud-based Communications Provider as a Service (CPaaS) Service Provider CPaaS Platform SIP/UDPSIP Trunks Mobile Users Internationa l Nationa l BYO DID
- 29. 29 Positioning Confidential Open Source communities Educational Programs Easy to Download and Use Community Support Free with Annual Renewal Tier 1/2/3 Service Providers and Enterprise Access, Peering, SaaS… Commercial applications Encryption & HA Support Live Support w/ 24/7 opt. $1/Session/Year
- 31. Together, Enabling the Migration to Cloud Communications 31 www.telcobridges.com www.prosbc.com sales@telcobridges.com Youtube.com/telcobridges www.telestax.com www.netg2.com Try the demo at: +1-310-589-4015