ABOF keynote session @ AWS Summit 2016
Download as PPTX, PDF1 like716 views
Mahesh Tiyyagura is the CTO of Aditya Birla Online Fashion, part of the $41 billion Aditya Birla Group conglomerate. They launched an e-commerce fashion website targeting millennials on a cloud platform using AWS to handle unpredictable loads at launch. Within 90 days of launch, the site achieved Rs 100 crore in annual GMV and became the fastest e-commerce site in India to launch and one of the largest startups in India. Going forward, they plan to use additional AWS services like ECS, migrate to the India region, and use Redshift for further optimization and growth.
ABOF keynote session @ AWS Summit 2016
- 1. Mahesh Tiyyagura, CTO Aditya Birla Online Fashion
- 2. Aditya Birla Group $41 billion in revenue 45+ Brands businesses Fortune 500
- 3. ABOF Curated Collection Mobile First Target Group: Millennials Fast Fashion
- 4. Challenges Key Question: Will IBM Commerce Stack deploy well a cloud platform? <6 Months for concept-launch Buy vs Build Chase a Bn $ opportunity The Stack Unpredictable Load @ launch Chose Cloud leader-AWS
- 5. How it worked Rs 100 crore pa GMV within 90 days of launch Fastest concept to launch; 7 Months Fastest e-commerce website in India; 1.3secs 4 Bn views, 30-50 Mn visits in 6 months The largest startup launch in India
- 6. Setup in hours Automated Enforcement Other AWS Benefits Enterprise Support- Continuous Cost Optimization
- 7. The Future Containerization using ECS Migrate to India Region Use Redshift and other managed services
Editor's Notes
- #2: The aim of this presentation is to present how a traditional Fortune 500 company adopted Cloud for a very non-traditional business. Introduce the Aditya Birla Group and talk about online business incubated in a traditional company. Explain abof features. Talk about how they are all-in on AWS, and how AWS helped them launch in less than 6 months.
- #3: This slide talks about the Aditya Birla Group as a premium conglomerate Cement->Chemicals Telecom->Textiles Mining->Metals
- #4: We are not a warehouse of fashion that will confuse customers with shirts in 40 shades of blue. We have a point of view on fashion and curate the merchandise we show to customer. We value the time customer is spending on the site. Unique feature planned for go-live 1. Shop by Story 2. Shop by Fit 3. Shop by Inspiration 4. Shop by Look
- #5: The slide talks about the challenges. It was required to go-live in less than 6 months with the advanced functionality given in the previous slide. Also, it was not known what the demand will be. The aim is to be a Billion Dollar Business. Hence, the stack chosen was IBM on AWS. This is a non-standard stack and the worry was whether a non cloud native stack would work on the cloud. However, both software was necessary- one for the functionality(IBM) vs one for it’s sheer scale(AWS).
- #6: The slide talks about how successful the implementation was and how it scaled. The stats show that a traditional platform like IBM scaled well on AWS Born in cloud startup All-in on AWS.
- #7: How automated enforcement has been put in. How we can setup environment in hours. The advantages of having a TAM that brings battle tested relevant experience to the table.
- #8: Future plans on leveraging AWS