About LinkedIn for Versatile PhD
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This document discusses the language used in interactions on LinkedIn from a sociolinguistics perspective. It examines word choices, how to effectively tell your story through your profile, and the concept of "the ask", which refers to requests to connect or be introduced. The document provides tips for using LinkedIn, including capturing your existing network through connections, groups and alumni, researching companies and yourself, and crafting your profile with a compelling headline and summary that tells your story. The overall message is that LinkedIn interactions are a form of communication that requires strategic language choices to effectively connect with others and advance your goals.
About LinkedIn for Versatile PhD
- 1. THE LANGUAGE OF LINKEDIN INTERACTIONAL SOCIOLINGUISTICS AND SOCIAL NETWORKING Anna Marie Trester, @CareerLinguist
- 2. Linking = connecting Communicating is a choice (just as it is a choice NOT to communicate) And then, you make choices in HOW you communicate! As a linguist, I am interested in: What was said What wasn’t What you could have said, but didn’t As an interactional sociolinguist, it all comes down to a moment of conversational interaction – metaphor of “the ask”
- 3. First things first, a story!!
- 4. About me
- 5. My LinkedIn model - Focus on interaction
- 6. Conceptual Metaphor: the ask
- 7. When you edit your profile, it sends a message to your network Before we begin: A word about privacy settings
- 9. People you know “IRL” (family, friends, work, clubs) Groups Join relevant groups: Ask Questions (for ideas, look at the groups others in your network belong to) Start a Group, demonstrate “thought leadership” Alumni Target by an industry or geographical location “The ask” here is the request to connect (how to honor that)
- 11. DOING Things on LinkedIn Having curated your network makes the site work better for you Research Companies, Jobs, Locations – planning to travel, or move Yourself – if someone is looking for you, how would they find you? Search for yourself with keywords, do you return? “the ask” Request to be Introduced (how often depends on what you are looking for right now)
- 13. Searching for yourself using keywords
- 14. TELLING YOUR STORY: YOUR PROFILE www.linkedin.com
- 15. Opportunities for Languageing Headline – not just your job title (framing, positioning, presuppositions) Every section has a genre: Meaningfully different from a resume, Facebook, job board, Twitter, etc. Pay attention for opportunities to tell a story Your picture tells a story What are you doing with your summary? How do you describe your experience? Your projects? “The ask” here a bit more abstract – ask for someone to know you and know what you might be looking for (that involves work, paying attention to that interaction means doing the work of making yourself, your wants comprehensible)
- 20. I evaluate domestic and international credentials… Evaluate domestic and international credentials… Evaluates domestic and international credentials… She evaluates domestic and international credentials… Alison evaluates domestic and international credentials… We evaluate domestic and international credentials… Talking about your experience on LinkedIn: Pronoun choices
- 21. Give me one Hour a week for your future! MY ASK
- 23. LinkedIn multifaceted (many worlds within it) At the same time nested (only one piece of any person’s social media presence) Always understood in context: learn as much as you can about the contexts in which your profile will be used and understood. Because it is about connecting with people who you know, be reflective about how they will USE. Lead with listening!
- 24. Linking OUT Share visuals: examples of your work Direct people to your Twitter, your blog, websites, Amazon book reviews, etc. Be generous: Get in there and look for opportunities to PAY IT FORWARD!!!!
Editor's Notes
- #4: A former boss of mine told me she wanted to recruit me for a job at her new company. I was intrigued, but didn't have my updated resume together or anything. She told me she wanted to send my materials over to the hiring manager ASAP (who, because it was a start-up at the time, was the CEO!), so I said I'd get them to her as soon as I could. The NEXT day (not yet having sent my resume), I received an email from my former boss, telling me she had gone ahead and printed my LinkedIn profile in place of a resume! I was mortified, because my LinkedIn didn't do my background justice AT ALL, and was very, very sparse! Things worked out, luckily, and I got the job not too long after, but only after I'd given them my more complete resume! It was quite a wake-up call about the "me" that was out there on the web, and my need to manage it, actively.
- #6: LinkedIn
- #7: Being on LinkedIn does not mean “I am looking for a job right now” It does not even mean that I am looking for something right now The ASK is to enagage in a professional relationship to be in – to be a member of your community
- #17: A narrative
- #18: Poem
- #19: A conversation
- #20: Audience designed
- #21: Meaningful variation – organized by gender, age, region, industry