Accepted Student Day "Mock Class"
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Kirk Hazlett is an experienced communications professional with over 35 years in public relations, particularly in the federal government and nonprofit sectors. The document discusses integrated marketing communications (IMC) as a strategy that combines advertising, public relations, and marketing to enhance client service and meet the evolving demands of organizations for credibility and cost savings. IMC is presented as essential for generating product buzz and fostering beneficial relationships with various publics.
Accepted Student Day "Mock Class"
- 1. Kirk Hazlett, APR, Fellow PRSA Associate Professor of Communication & Coordinator of the Public Relations Concentration Faculty Adviser, Curry College Public Relations Student Association
- 2. A Little About Kirk 35+ years' federal government and nonprofit organization PR experience. PR for member services and healthcare organizations ranging from Blood Bank of Hawaii to Honeywell Corporation to Medical Area Service Corporation to Boston Harborfest.
- 3. INTEGRATED MARKETING COMMUNICATIONS Working and Winning Together as Communicators
- 4. In the Beginning… Advertising Use of paid, controlled media to influence the actions of targeted publics
- 5. And there was… Marketing Researching, creating, refining, promoting a product or service; distributing that product or service to targeted consumers
- 6. And there was… Public Relations Management of relationships between an organization and publics that can affect its success.
- 7. Integrated Marketing Communications Advertising Public Relations Marketing Integrated Marketing Communications is just that…the merging together of marketing, advertising, and public relations.
- 8. Integrated Marketing Communications An effort by advertising agencies to add public relations tools into their client service mix.
- 9. Why?? Need for cost-savings Benefits of synergy Impact of public and social policy issues Rise in relationship marketing
- 10. Benefit of IMC Tactics You can generate more buzz about the product using IMC .
- 11. Today Clients want more than just advertising and marketing. They also want the credibility that comes through third-party endorsement. For that , they need public relations .
- 12. Before After
- 13. Working and Winning Together In Integrated Marketing Communications, We’re All…